1. Vision 2020
50 Billion Connected Devices

2. The world in 2020
© Ericsson AB 2009 Commercial in confidence December 2009

3. networked everything
networked buildings
networked gaming
networked cities
networked print
networked healthcare
networked radio
networked messaging networked banking
networked grids
networked television
networked music networked transportation
networked video networked agriculture
© Ericsson AB 2009 Commercial in confidence December 2009

4. Drivers for networked everything
People Lifestyle
Health
Convenience
Safety
Businesses Societies
Productivity Sustainability
Cost efficiency Safety
Regulations Security
Assets Social cost
Technology
Broadband ubiquity Cost of connected device
Everything that benefits from a network
connection will have one
© Ericsson AB 2009 Commercial in confidence December 2009

5. Connected devices
Personal Online
network homes
People
Intelligent
transport
Businesses Societies
Industry
& society
Smart
utilities
© Ericsson AB 2009 Commercial in confidence December 2009

6. 50 billion Connected devices 2020
3B middle class consumers x 10 connected devices
30B connected consumer devices
Personal Online
network homes
People
>100B embedded
Intelligent
>1 billion vehicles transport 2020 Societies
processors shipped
(cumulative)
Businesses
Industry
& society
Smart
utilities
>3 billion utility meters
© Ericsson AB 2009 Commercial in confidence December 2009

7. The new telecom agenda
Machine
interactions
Pure Telecom expertise… to …vertical industry knowledge
One-two devices per person… to …multitude of connected devices
Stand alone QoS SLA… to …business mission critical SLA
Telecom supplier relation… to …deep & long-term partnerships
People Service providers will have to adapt
communication
fundamentally in all aspects
© Ericsson AB 2009 Commercial in confidence December 2009

8. Strengths of the mobile network model
› Existing global wide area coverage
› Global standards
› Economies of scale
› Global roaming
› High performance
Impressive technology evolution driving
performance and decreasing costs
© Ericsson AB 2009 Commercial in confidence December 2009