Apresentação sobre a inauguração do Laboratório de Internet das Coisas da Sociedade Conectada, fruto da cooperação entre o Ministério das Comunicações e a Ericsson. A cerimônia contou com a presença do Ministro das Comunicações, André Figueiredo. A implementação desse laboratório será no Centro de Inovação da Ericsson, em Indaiatuba, e tem por objetivo fomentar testes de novas soluções de IoT.

1. Inauguração do Laboratório IoT
da Sociedade Conectada
29 de abril de 2016
Indaiatuba – São Paulo, Brasil
Acelerando IOT

2. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 2

3. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 3
nO INÍCIO DE
ALGO GRANDE
2019
$1.3T
INVESTIMENTOS IoT
2020
$1.9T
VALOR AGREGADO IoT
2021
15B
IoT CONEXÕES
Fonte:
IDC
Gartner
Ericsson
McKinsey
AT Kearney
2025
$11T
IMPACTO ECONÔMICO IoT

4. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 4
ACELERAndo a
sociedade conectada
5G, IoT e Cloud acelerando
a Sociedade Conectada
Agilidade
Ecossistema
Inovação
Crescimento
Eficiência

5. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 5
BUSCAMOS SOLUçÕES
TRANSFORMADORAS
Impacto ambientalProsperidade
Econômica
Legado social
Novos Objetivos de Desenvolvimento Sustentável da ONU (SDGs #17, 2030)

6. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 6
90 anos de brasil
REDES
Uma rede para um
milhão de diferentes
necessidasdes
TI
Transforma
operadoras em
empresas digitais
MÍDIA
Encanta clientes de
TV todos os dias
INDÚSTRIAS
Transformando
indústrias e sociedade
45 Anos de P&D
no Brasil
60 Anos de produção local
ininterrúpta
20 Projetos de P&D com
universidades brasileiras
1B BRL
Investidos em P&D
nos últimos 15 anos
3,500 Colaboradores
10,000
Colaboradores na
América Latina

7. Edvaldo Santos
Diretor do Centro de Inovação
Acelerando IOT

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› Único player global com Centro
de P&D&I próprio no Brasil –
atualmente 460 pessoas
› Maior investimento em P&D&I
no setor de Telecom:
1B BRL nos últimos 15 anos
› 80 patentes internacionais
registradas
CENTRO DE INOVAçÃO LATAM
Indaiatuba, São Paulo
Pesquisa Aplicada
Nuvem, SDN, Segurança,
Eficiência Energética, Redes
de Distribuição de Conteúdo
(CDN), entre outros
Desenvolvimento de
Redes Core
Soluções para Rede Fixa,
de Centrais AXE até IMS
(IP Multimedia Subsystem)
TV & Mídia
IPTV, Mídia e
Desenvolvimento de Portal
OSS/BSS
Cobrança e Faturamento
Gerenciador de Catálogo
Gerenciamento de Receita
Soluções Full Stack

9. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 9
LABORATóRIO de IOT da
Sociedade Conectada
SOLUÇÕES
COMERCIAIS
UNIVERSIDADE
PARCEIROS
AGÊNCIAS
DE FOMENTO
CLIENTES
CENTRO DE
INOVAÇÃO
ERICSSON
GOVERNO
PROVAS DE
CONCEITO
IOT
5G>> >>

10. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 10
› 1.300 ônibus e 6.000 pontos de ônibus conectados
› Pontos e terminais de ônibus com display online de
informação
› Informação em tempo real para passageiros
via site e aplicativo
› Integração com Google Maps
› Mais eficiência operacional
› Melhor satisfação dos usuários
SISTEMA DE TransportE
INTELIGENTE EM GOIÂNIA

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› Centro Integrado de Operações com
Sistema de Respostas à Emergência
› Solução de vídeo conectado com
500 câmeras, 160 km de cabos
ópticos, com software integrado
› Menos ocorrências e taxa de
homicídio reduzida de 10,21 para
8,29 / 100.000 habitantes
SÃO JOSÉ DOS CAMPOS
reduz criminalidade

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Prevenção
desastres
Água
inteligente
Agricultura
conectada
Floresta
conectada

13. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 13
Na América Latina…
› Projetos de pesquisa em 5G
com UFC, Unicamp e USP
› Ericsson trará 5G ao Brasil
em parceria com América Móvil
› Ericsson e Telefônica
em parceria pelo 5G
› Forte ecossistema global para
capturar melhores ideias para 5G
› Ágil lançamento e gerenciamento
dos serviços 5G
› Sistema 5G mais inteligente e
refinado
O CAMINHO PARA 5g

14. Transformamos
imaginação em ACELERAÇÃO

15. Jesper Rhode
Diretor de Marketing
Sessão
“Acelerando IOT”

16. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 16
Source: Ericsson Mobility Report, Nov 2015
Connected
Devices
in 2021
28
BILLION
15 billion
IoT DEVICES
13 billionMOBILE PHONES, PC’S, LAPTOPS, TABLETS

17. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 17
Leverage on the data asset
User
Cellular & non-Cellular communication
Consumer
IoT
Industry IoT
+ +Leverage
existing
subscriber
data asset
Identification SecurityAuthentication Services
~12.5B*~5.5B*~10B*
* Estimated numbers for 2021. Source: Ericsson Mobility Report
November 2015
MWC16 Proof Point - User and IoT Data Analytics | Ericsson Internal | 2016-01-15 | Page 4

18. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 18
On to Something Big
2019
$1.3T
IoT INVESTMENT
2020
$1.9T
IoT VALUE-ADD
2021
15B
IoT
CONNECTIONS
Source:
IDC
Gartner
Ericsson
McKinsey
AT Kearney
€1T
EU28 IoT ECONOMIC
VALUE
2025
$11T
IoT ECONOMIC IMPACT

19. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 19
› Artificial intelligence will allow consumers to interact with
objects
around them without having to use a smartphone screen
› Half of smartphone owners think they will be able to talk to
household appliances
3. AI Ends The Screen Age
The grass
is too long
so I have
to cut it
Lamp,
please switch off
while I boil water
so we don’t blow
a fuse
Would you
like me to turn
the lights off
when you go
to bed?
Source: Ericsson ConsumerLab, 10 Hot Consumer Trends 2016, 2015
Base: 6,649 iOS/Android smartphone users aged 15–69 in Istanbul, Johannesburg, London, Mexico City, Moscow, New York, Paris, San Francisco,

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IoT a Prime Opportunity
for all
Cloud
Big Data
5G
Business
efficiency
New
revenues
Consumer
readiness
Chipsets
& devices
Nanotech
OPERATORSINDUSTRIES
TELECOM OPERATORS
› Grow and diversify revenues
› New offerings and service customization
› Automation and operational efficiencies
› Relevance in the Networked Society
INDUSTRIES
› Automation and operational efficiencies
› Resource optimization and regulatory
compliance
› User experience and convenience
› Competitive edge in the Networked
Society
SCALABILITY – SECURITY – STANDARDS

24. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 24
MASSIVE
NUMBER OF
CONNECTIONS
DIVERSE USE
CASE
REQUIRMENTS
COST, BATTERY LIFE AND
COVERAGE
Key challenges

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Ericsson IoT Capabilities
spanning the Value Chain
STANDARDS
An
SECURITY
ECOSYSTEMS
Connectivity Platforms
Analytics Services
CONSUMERLAB

26. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 26
Building IOT networks
Platform for 50 Billion
Open Innovation
Global developments
Global standard
Milestones every year
Research & Development
5G System View
One Network –
Multiple Industries Industry Journey Technology
Evolution
© Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015

27. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 27
5G
1000x
Mobile Data
Volumes
10x-100x
Connected Devices
5x
Lower Latency
10x-100x
End-user Data Rates
10x
Battery Life for Low
Power Devices
Source: METIS
Evolution Towards 2020
4G3G2G
© Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015

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One network –
multiple industries
@
A common network platform with
dynamic and secure Network Slices
© Telefonaktiebolaget LM Ericsson 2015 | Ericsson June 2015

30. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 30
Wide Range of
Requirements
Massive communications
CAPILLARY NETWORKS
LOW COST, LOW
ENERGY
SMALL DATA VOLUMES
MASSIVE NUMBERS
ULTRA RELIABLE
VERY LOW LATENCY
VERY HIGH AVAILABILITY
LOGISTICS, TRACKING AND FLEET
MANAGEMENT
SMART
AGRICULT
URE
SMART
BUILDING
REMOTE
HEALTH CARE
Critical communications
SMART
METER
TRAFFIC SAFETY &
CONTROL
INDUSTRIAL APPLICATION
& CONTROL
REMOTE
MANUFACTURING
,
TRAINING,
SURGERY
Ericsson Internal | © Ericsson AB 2015 | 2015-11-06 | Page 30

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Full range of solutions
Addressing diversity of use cases
Global cellular
IoT for all
GSM markets
Wide range
of Massive
IoT
applications
Ultra low-end
Massive IoT
applications
NB-IoT
LTE-M
EC-
GSM
Massiv
e IoT

32. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 32
Cellular Serves a diversity
of IoT use cases
MODULE
COST/
PERFORM
ANCE
COVERAGE/
BATTERY
LTE CAT-1
(with PSM, eDRX)
LTE CAT-M1
(with EC, PSM, eDRX)
EC-GSM-IoT + PSM +
eDRX
NB-IOT + EC + PSM +
eDRX
VEHICLE/ASSE
T TRACKING
Unlicensed LPWA
100 bps
1 Mbps
10 Mbps
10+ years
ENVIRONMENT
MONITORING
10 km
10s kbps
VOICE SERVICES
CONNECTED
ELEVATORS
KIDS/ELDERLY/PET/VIP
TRACKING
SMART GRID
MANAGEMENT
<$5
<$25
<$10
UsecaseDIVERSITY
SMART METERING,
SMART BUILDING,
HOME AUTOMATION
SMART CITY LIGHTING,
WASTE MANAGEMENT

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Vertical IoT
Applications & Services
IoT
Service Enablement
IoT
Connectivity Network
Developer
Service
Creator
Service
Enabler
~15%
~50%
100%
Share of
addressable
IoT revenue
Increased complexity with new:
Eco-
systems
Business
Models
Business
Processes

34. IOT Accelerator analysts_media presentation A | Ericsson Internal | , Rev | 2016-04-04 | Page 34