Traffic Management - How to implement Smart Networks to unlock more profit Speaker Francois Lemarchand, Director, IP Strategies Presentation from the Broadband World Forum, Amsterdam, 2012

1. How to implement
Smart Networks
to unlock more profit
francois.lemarchand@ericsson.com

2. Fixed and Mobile
Use cases highlights
Internet Fixed
TIME-BAND
PERSONALIZED

Content-Under “14”
SERVICES
Volume and Bill Shocks Alerts
USER DATA-PLAN BRO
NZE
PLAN
BW an Fair Usage Policies
Time Period
?
P2p, heavy
NETWORK
PROTECTION
users,.. Network
Peak – hour,
Location 

Prioritize
OTT-TRAFFIC “Reuters.com
”
IMS IMS
NETWORK
SERVICES VoLTE with QCI1 on
?
Dedicated Bearer
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 2

3. Smart Networks
building blocks
Subscription Fee Premium Delivery Fee
Subscriber Policy & charging Internet & OTT
API’s
Enforcement
GW
Service aware Network Service platforms
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 3

4. Policy orchestration
End to end QoS management
Converged Policy Mgr
QoS Scheduling
Accounting, Accounting
Dynamic
Scheduling Enforcement
monitoring
CoA Rx
PCRF
Dedicated bearer BPCF
(optional) Gx
Signaling (GTPC)
Detection /
classification
PGW
Mobile
Signaling (ANCP)
Marking (DSCP) DPI
HGW Aggreg. BNG Core
› Fixed & mobile broadband have different service enforcement points,
logic, protocols & location
› Implementation of a converged policy service – Fixed, Mobile & Wifi
controller is the enabler to converged smart services
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 4

5. policy and charging
Charging integration via Sy
User Product
Customer care Provisioning
communication Management
• User Policy
Group ID, SDP
Policy &
LifeCycle Charging User
Profile
Rx
• Data and other IMS,
services Sy Video
consumption
• Refill Status Charging PCRF SOAP
• Balance Status 3rd
Parties
• Credit Limits
Gy Gx/Rx
PGW DPI,
TDF
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 5

6. BNG dynamic services
Subscriber & content services
Unlimited
Max rate
Fair cap only Operator
AAA Content
Priority
Radius CoA OTT
Always
Per service
Base + OTT pack Per Sub.
Cap Rate
Cap Volume Per application type – user controlled
Per domain – OTT specific package
Base only
BNG
Per session – i.e. “watch in HD” charge
Cap Rate
Cap Volume
› Per subscriber and per service logic on the BNG
– Separate lifecycle, quotas, QoS for each subscriber service
– Dynamic instantiation and changes via CoA
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 6

7. Enterprise services
Premium Qos & Cloud acceleration
Dynamic bearer Enterprise Cloud
control for ERP Acceleration
Premium internet
Priority Scheduling
Gold rate & volume
Private Cloud
PCRF BCA
BPCF
Public Cloud App
prioritization
Fixed
BNG DPI
PGW
Public Cloud
Mobile
L2 & L3VPN
Over Residential BB
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 7

8. OTT&content delivery
monetization & content delivery
Mobile Cloud
PCRF CDN Accelerator
(SAPC)
Fixed
BNG
PGW PaaS CDN Operator Services
Mobile
Telco Cloud platform
Location
CPU, BW, Storate
QoS API & Network
Operator managed exposure CDN
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 8

9. Unified Analytics solution
Fixed & Mobile, service & transport
Converged
Analytics
ENIQ
Mobile PGW DPI
TIC
HGW Metro BNG Core NAT
› End 2 End service KPI’s
› Network & subscriber behavior analysis
› OTT and application trend analysis & customer profiling
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 9

10. SDN NETWORK Exposure
new service paradigm
Current Networks Split Architectures
NW Virtualization
HW Abstraction Potential benefits
› Control plane (OS) co- › Operators:
located with FW plane › Service velocity
Programmability
› Lower OPEX due to central
› Each vendor OS can provisioning & management
only control that › Lower capex with COTS platforms
vendor’s nodes
› Vendors:
› Greater feature velocity
› Software business opportunities
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 10

11. SDN Service chaining
Standard, dynamic flow control
Subscriber policy on 1
connection or dynamic
DPI
application policy AAA
OFC 2
IDS
Dynamic flow
TIC offload interface
Flow
3
Switch
GW NAT
› Faster time to market for new services
› Enable dynamic service modification during session
lifetime for innovative service activation
› Enhanced high touch service scaling via dynamic offload of
elephant flows
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 11

13. Service policy chaining
Openflow controlled SLB
AAA: Service chain (string TLV)
for subscriber: “DPI”, “URL”,
“NAT” AAA DPI IDS URL NAT
OpenFlow Controller retrieve
subscriber source IP & defines
flow path based on AAA service
chains – command external
OpenFlow
SLB/ OpenFlow switch
OFC
GW OFS
› Embedded OpenFlow Controller on the GW can derives
Flow orchestration primitives from the AAA information and
subscriber source IP
› External SLB which provides load sharing & protection of
the service appliance now also enforce chaining (Act as an
OpenFlow Switch)
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 13

14. Datacenter VPN gW
DC & Internet infrastructure
Maps WIFI Virtualized
sub/device to application software
cloud NAT DPI URL
AAA OFC Virtual Ethernet
application
interface
Virtual switch in
Hypervisor
datacenter
Radius
EAP
VXLAN
tunnel
L2 ETH Internet
Internet
Gateway IP Core GW
› Flexible mapping of subscribers to services based on AAA profile
› Ethernet over IP tunnel allows tunneling to any network location
– VXLAN encapsulation provides native interworking with hypervisor virtual switch
› Openflow control abstract tunneling function to any control logic
How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 | Page 14