Translation and Localizations in WordPress: Best Practices & Lessons

•

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Erik Bernskiöld

As a website owner in a country where english is not the primary language, you quickly find the need to translate your website into, at the very least, English. What options are available to us for translating website and how should we go think and go about the process? This, as well as practical lessons showing some common difficulties and solutions will be the focus of this session.

Tecnología Empresariales

TRANSLATION &
LOCALIZATION
best practices & lessons

TRANSLATION &
LOCALIZATION
best practices & lessons

Erik
Bernskiöld

bernskioldmedia.com
@ErikBernskiold

GLOBALIZATION

languages

196
COUNTRIES
LANGUAGES
6 500
OVER

LANGUAGE
APPRECIATION

UNDERSTANDING
DIFFERENCES

PURE TRANSLATION
REGIONAL ADAPTION

PURE TRANSLATION

SIMPLE
!Just Add Language

PLUGINS
SAME
STRUCTURE
SAME
CONTENT

PLUGINS
Polylang

BUT ?
???
?
?
?

IF
WHAT
WE WANT
DIFFERENT
CONTENT

REGIONAL ADAPTION

MULTISITE
DIFFERENT
STRUCTURE
DIFFERENT
CONTENT

CULTURE

“A culture is the configuration of
learned behavior and results of
behavior whose component elements
are shared and transmitted by the
members of a particular society”
– Ralph Linton (1945)

LOCALES
COUNTRY + LANGUAGE

english
french
COUNTRY +

LOCALES
COUNTRY + LANGUAGE

USER FOCUS

GOOD
TRANSLATIONS

SETTING
EXPECTATIONS

LANGUAGE
SWITCHER

GOOGLE
TRANSLATE

QUESTIONS
?
???
?
?
?

bernskioldmedia.com
@ErikBernskiold

TRANSLATION &
LOCALIZATION
best practices & lessons

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Translation and Localizations in WordPress: Best Practices & Lessons

1. TRANSLATION & LOCALIZATION best practices & lessons

2. TRANSLATION & LOCALIZATION best practices & lessons

3. Erik Bernskiöld

4.

5. bernskioldmedia.com @ErikBernskiold

6. GLOBALIZATION

8. 196 COUNTRIES LANGUAGES 6 500 OVER

9. LANGUAGE APPRECIATION

10. UNDERSTANDING DIFFERENCES

11. PURE TRANSLATION REGIONAL ADAPTION

12. PURE TRANSLATION

13. SIMPLE !Just Add Language

14. PLUGINS SAME STRUCTURE SAME CONTENT

15. PLUGINS Polylang

16. BUT ? ??? ? ? ?

17. IF WHAT WE WANT DIFFERENT CONTENT

18. REGIONAL ADAPTION

19. MULTISITE DIFFERENT STRUCTURE DIFFERENT CONTENT

21. “A culture is the configuration of learned behavior and results of behavior whose component elements are shared and transmitted by the members of a particular society” – Ralph Linton (1945)

22. LOCALES COUNTRY + LANGUAGE

23. english french COUNTRY +

24. LOCALES COUNTRY + LANGUAGE

26. GOOD TRANSLATIONS

27. SETTING EXPECTATIONS

28. LANGUAGE SWITCHER

29. GOOGLE TRANSLATE

30. QUESTIONS ? ??? ? ? ?

31. bernskioldmedia.com @ErikBernskiold

32. TRANSLATION & LOCALIZATION best practices & lessons