2. An American Chick Flick starring Jennifer
Aniston
Name of film: The Connection
Target Audience: Women at the age of 16 to 50 years
Synopsis: the synopsis of this film is that a young girl who lived in a small town in the
country side who grew up with a young boy who lived there too. They grew up together
helping each other through life when the first world war breaks out when the children
had become young adults. The young man was taken off to war and the young woman
learnt and trained how to become a nurse so that she could find him again when the war
is continuing. One day the young woman felt that she would never be reconnected with
him being a nurse and decides to disguise herself as a man so that she can participate in
the war and try to find him. When the couple are reunited on the battle field they are
faced with multiple hurdles they must overcome in order to survive together. But will
their love survive the war? What will they sacrifice in order for their love to survive?
3. Press Junkets for Film
Location
The Plaza Hotel
Central Park, Fifth Avenue, spectacular art, thriving culture, endless shopping,
unbelievable dining and lively nightlife, this is New York City. Amid the whirl of
excitement you will find The Plaza, a Fairmont Managed Hotel, a timeless
landmarked New York hotel capturing memories since 1907.
4. Why The Plaza Hotel?
• Target Audience: The Plaza Hotel is an ideal location for the press junket in relation
to the target audience because the target audience will have knowledge of one of the
most prestigious hotels in America, let alone New York.
• Genre: The Plaza Hotel is an ideal location for the press junket in relation to the
genre of the film, this is because the genre of the film is chick flick which is a
romantic genre and therefore The Plaza Hotel is one of the most romantic hotels in
New York and therefore I feel represents the film and its genre.
• Country of Exhibition: The Plaza Hotel is an ideal location for the press junkets in
relation to the country of exhibition of the film, this is because the country of
exhibition is the USA which means that using the most film release state and using
the most prestigious hotel makes an ideal combination.
5. Press Junkets for Film
Invitations
In Style Magazine
In Style magazine have produced multiple articles and spreads about Jennifer
Aniston and for this reason I feel that there presence is necessary so that film can
reach its target audience through this magazine, especially a gossip magazine.
6. Why InStyle Magazine?
• Target Audience: InStyle magazine is an ideal member to attend the press junket
event as the target audience range between the ages of 15 and 50 years old which
means that InStyle magazine share the same target audience age and also gender with
our production and therefore our production would be able to reach our prime
target audience.
• Genre: InStyle magazine is an ideal member to attend the press junket event as the
genre of the film is chick flick or in other words more romance and passion. The
magazine chosen also provides articles and magazine spreads on the topic of
romance and passion.
• Country of Exhibition: InStyle magazine is an ideal member to attend the press
junket event as the country of exhibition is New York and InStyle is one of the main
magazines that are released on a weekly basis in New York and therefore there will
be masses of attention from the public towards this magazine with regards to the
upcoming release of the film.
7. Press Junkets for Film
Invitations
Cosmopolitan Magazine
Cosmopolitan magazine has used Jennifer Aniston on multiple occasions within their
magazine and for this reason I feel that this magazine should be invited to attend this
press junket event as this magazine relates to our target audience.
8. Why Cosmopolitan Magazine?
• Target Audience: Cosmopolitan magazine is an ideal member to attend this press
junket as the target audience range between the ages of 15 and 50 years old which
means that Cosmopolitan magazine share the same target audience age and also
gender with our production and therefore our production would be able to reach our
prime target audience.
• Genre: Cosmopolitan magazine is an ideal member to attend the press junket event
as the genre of the film is chick flick or in other words more romance and passion.
The magazine chosen also provides articles and magazine spreads on the topic of
romance and passion.
• Country of Exhibition: Cosmopolitan magazine is an ideal member to attend the
press junket event as the country of exhibition is New York and Cosmoploitan is one
of the main magazines that are released on a weekly basis in New York and therefore
there will be masses of attention from the public towards this magazine with regards
to the upcoming release of the film.
9. Trailer: Cinema Showings
Which Cinema Films:
• Titanic 3D
• Salmon Fishing in the Yemen
• Target audience: Titanic 3D and Salmon Fishing in the Yemen are both rated as 12A
films which would be the same age rating for this Jennifer Aniston film. At the
beginning of both films there will be a trailer for the Jennifer Aniston film as both
these films target the same audience and therefore the audience will be persuaded to
watch the Jennifer Aniston film.
• Genre: Titanic 3D and Salmon Fishing in the Yemen are both films that include
romance with a slight hint of comical features which is the same genre of the Jennifer
Aniston film as then the audience viewing these films see the trailer of the Jennifer
Aniston film then this could persuade them to see a similar genre of film.
• Country of Exhibition: Titanic 3D and Salmon Fishing in the Yemen were both films
that were released in the USA first, as is the upcoming film and therefore the trailer
would be suited to being released into the first viewings of these films out at the
cinema.
10. Trailer: DVD Showings
Which DVD Films:
• The Notebook
• P.S I Love You
• Marley and Me
• Target audience: The Notebook, P.S I Love You and Marley and Me are three of the
most famous chick flick films and therefore the target audience would purchase these two
films and therefore the trailer should be featured on these two DVD’s as this will help to
persuade the target audience to view the new chick flick film.
• Genre: The Notebook, P.S I Love You and Marley and Me are films that include
romance with a slight hint of comical features which is the same genre of the Jennifer
Aniston film as then the audience viewing these films see the trailer of the Jennifer Aniston
film then this could persuade them to see a similar genre of film.
• Country of Exhibition: The Notebook, P.S I Love You and Marley and Me were films
that were released in the USA first, as is the upcoming film and therefore the trailer would
be suited to being released into the first viewings of these films out at the cinema.
11. Poster Advertising
Where should the poster go?
• Tube Stations: the reason for posters being located on tube stations is because hundreds
of people use the tubes and when the posters are located there it has a high chance of
being viewed by hundreds of people and about half of the people that use the tube station
is women and women are the main basis to the target audience.
• Bus Stops: the reason for posters being located on bus stops is because hundreds of
people use the bus as transport from the tube stations and when the posters are located
there it has a high chance of being viewed by hundreds of people and about half of the
people that use the bus is women and women are the main basis to the target audience.
• Bus Banners: the reason for posters being located on buses or in other words (bus
banners) is because when people are walking on the streets or driving in the car or people
actually riding the bus these people will be able to view the sides, front and back of the bus
which means that the poster will be being viewed throughout the entire day.
12. Advertising: Previous Examples
This is a poster advertising Jennifer Aniston’s film
“Horrible Bosses” which was a comedy with some
romance. Through this films advertising with a budget of
$35 million, the film made a box office profit of $209.6
million. I feel that this shows that through advertising, this
movie made masses of profit, I have the same hope for
the upcoming Jennifer Aniston film.
This is a viral advertisement where it promotes that you
can download the film Marley and Me on iTunes when
it has just been released. This film is a chick flick
similar to the upcoming Jennifer Aniston film. Through
this films budget of $60 million, the film made a box
office profit of $242,717,113. This again proves that
through the advertising of a film you will make more
profit the more advertising that is used to help to
promote the film.
13. Advertising: Results
What is the most effective form of advertisement for an upcoming film?
TV and Film Advertisment Print Advertisment Viral Advertisment Content Advertisment
9%
10%
23% 58%
14. Viral Campaign
Will it work? Why?
I feel that a viral campaign will work as the results from the recent questionnaire shows that 10% of the
people feel that a viral campaign will be effective. A viral campaign will include advertising of particular film
websites, this will help to advertise the upcoming film as it will be advertised on similar topic websites. The
viral campaign will also include advertising on social networking sites such as Facebook, YouTube and
Twitter which will catch the attention of our younger audience.
Will there be a film website?
There wont be a film website for this particular film as I do not feel that a particular website that is based
around the film will attract the audience as much as through social networking and film websites.
15. Merchandising
Merchandise Items:
• Clothing
• Cards and Crafts
• Sound Tracks
Will it work?
Merchandising helps to sell the film product as well as generating more profit through the
merchandise. I hope that through selling merchandise and giving the public a chance to
win merchandise through the film means that the audience would be more persuaded to
see the film when its being advertised in the stores and through special prize winning
games.
