3. What is Influencer
Marketing?
Influencer marketing is the process of
developing relations with industry-
specific thought leaders and/or
influential people that can assist your
brand with digital goals.
7. Examples of Influencer Marketing
● Blogging and blogger outreach
○ Guest post on Influential/ influencers’
blogs
○ Allow influencers to add value to your
company’s blog via guest posting
8. ● Adds more authority
and credibility to
your blog
● Introduces your
brand to influencers
network through
social sharing
9. Examples of Influencer Marketing
● Articles, reviews and blog posts
(blogger outreach)
○ Review of new product
○ Attending brand event
○ Demonstrating product/service
○ Interview with your brand’s thought
leader
10. Vlogger: Judy Travis; It’s Judy Time
● 776K+ YouTube
subscribers
● Social reach of more
than 1.75 million
● Brands including
L’Oreal, Revlon,
Sephora and BH
Cosmetics depend on
her reviews to reach
their target audiences
11. Examples of Influencer Marketing
● Brand Collaborations
○ focus on creative content
○ funny, engaging
○ experimental platforms
■ GIFs, Vine, Tumblr, etc.
13. Tips for choosing and utilizing
influencers:
● Know your audience and goal
of the campaign
● Start with influencer
networks: Klout, Kred,
PeerIndex
● Research (tweets, blogs,
posts, other info)
● Know what you can offer
● Draw up a contract
● Promote and utilize all brand
content
14. About Me:
Erin Richards-Kunkel is the Director of
Social Media at Excelerate Media, a
social media marketing firm helping
businesses from startups to
established brands take their social
media to the next level. Richards-
Kunkel develops dynamic and fully
integrated social media presences
that connect and engage with
audiences while telling the story
behind the brand. She is also a
journalist covering social media,
business, leadership, food and
fashion.
Connect with me:
Twitter @ErinSRichards
FB: FB.com/ErinRichardsKunkel
Email: erin@exceleratemedia.com