Thane 💋 Call Girls 7738631006 💋 Call Girls in Thane Escort service book now. ...
Dominating Mobile PPC: 3 Tips to 3X Your Conversions - SMX East
1. #SMX #25c @erinsagin
By Erin Sagin (with the help of Data Scientist, Mark Irvine)
DOMINATING MOBILE PPC: 3 TIPS
TO 3X YOUR CONVERSIONS
2. #SMX #25c @erinsagin
PPC Evangelist & Community
Manager at WordStream
Has specialized in Paid Search
for 4 Years
“From” Boston, Massachusetts
MEET ERIN
15. #SMX #25c @erinsagin
SEARCH IMPRESSION SHARE, BY DEVICE
It’s twice as hard
to get your ad on
the mobile SERP.
Wordstream Study across 1,200 SMB accounts.
16. #SMX #25c @erinsagin
Mobile ads are less likely
to be shown even in
position 1
Below position 2, forget
about it
No accounts had mobile
position below 4
MOBILE COMPETITION IS FIERCE
Mobile ad
real estate
is limited
23. #SMX #25c @erinsagin
HIGH PURCHASE INTENT KEYWORDS
Color!
Style! Brand!
Size!
I have
my wallet
out!
Emergency !
24. #SMX #25c @erinsagin
HOW TO PRIORITIZE THESE KEYWORDS
High-Intent Terms
Organize in separate campaigns
Assign specific budgets/CPA goals
Use higher bid modifiers
Low-Intent Terms
Reduce bids or eliminate mobile
presence altogether using -100%
mobile bid modifier
30. #SMX #25c @erinsagin
LARRY’S PHONE IS A MINEFIELD
In the time in took me to
search for a local pizza joint,
Larry’s phone got:
4 Twitter notifications
2 LinkedIn notifications
6 emails
1 Facetime call
1 re-engagement notification
(from WordStream’s BRAND
NEW App)
35. #SMX #25c @erinsagin
SPEAK TO A MOBILE AUDIENCE
Keep language
short & sweet
Common themes
of the best mobile
preferred ad copy
included “Mobile”
or “Phone” specific
language
66. #SMX #25c @erinsagin
THE USER IS DRUNK – DOMINO’S TEST
1. Your attention to detail
is…impaired
2. Your vision isn’t quite
20/20
3. You’re more apt to give up
4. You’re drunk, not dumb
Verdict: Domino’s has done a
pretty good job…but I’d still
rather just text an emoji
Ugh, another
barrier. This
does not feel
seamless.
Dom didn’t
deny me my
options!
68. #SMX #25c @erinsagin
Moral of the story? Get your friends drunk and break
out your mobile landing pages.
69. #SMX #25c @erinsagin
Cut your losses - nix your non-converters
Engage your searcher from directly within
the SERP
Revamp your mobile landing pages
ERIN’S TIPS FOR MOBILE PPC DOMINATION