guidelines on how to publish

1. How to Publish
AP Dr. Ernest Cyril de Run
Faculty of Economics and Business
Universiti Malaysia Sarawak
Ernest Cyril de Run
Who am I?
• Businessman
• Joined Unimas in 1996 as a Tutor
• Degree from UKM; Masters from
Waikato, NZ; PhD from Otago, NZ
• Have taught many undergraduate
and postgraduate
• Promotions, Cross cultural studies
• http://de-run.blogspot.com/
• Facebook – Ernest C de Run
Ernest Cyril de Run
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2. Some of My Publications
• De Run, Ernest Cyril; Butt, Mohsin & Chung, Yen Nee (2010), Influence of Role
Models on Young Adults Purchase, Jurnal Kemanusiaan,. 14. December
• De Run, E. C. , Butt, M. M., Fam, K. S., Jong, H. Y. (2010). Attitudes towards
offensive advertising: Malaysian Muslims’ views. Journal of Islamic Marketing. 1.
1. 25 – 36
• Butt, M. M., & De Run, E. C. (2010). Ethnic advertising: Adolescents’ attitudes
towards target and non-target advertisements. Young Consumers. 11.3. 189 - 203
• Butt, M. M., & De Run, E. C. (2011). Do target and non-target ethnic group
adolescents process advertisements differently? Australasian Marketing Journal.
Doi:10.1016/j.ausmj.2010.12.001
• De Run, E. C. & Heriyadi, K. (2008). Service Recovery Strategies in Western
based Fast Food restaurants: A Structural Equation Model Test. International
Journal of Business and Society. 9.2.54-68.
• De Run, E. C., Elanjothi, M, Jee, T. W. (2010). Testing Real World Advertisement
Language Cues Impact on Dominant and Non Dominant Ethnic Groups:
Comparing Malay and Indians in Malaysia. International Journal of Business and
Society. 11.2.
Ernest Cyril de Run
Research and Publication
• Goes hand in hand
• What to research?
• What topic?
• Start simple; look at the
issues, the basic, read the
literature on your subject,
find recent developments,
issues of method,
replication, co-author.
Ernest Cyril de Run
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3. Other issues to consider
• Research Grant
• Students
• Mentor
• Collaborate with
other (Synergy)
Ernest Cyril de Run
Why Publish
• Personal reasons – get PhD, get funding,
get promoted, get recognized.
• Actual reason should be:
to present new, original results or
methods;
to rationalize published results,
to present a review of the field.
Ernest Cyril de Run
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4. Type of Journals
• Review 3 or more
• Review 2
• Review 1
• No review
• International or Local
• Impact factor
Ernest Cyril de Run
Journals Require
• Cited articles
• In their format
• Current work
• Of scientific interest
• Not plagiarized, duplicated, incorrect
• Too small dataset
Ernest Cyril de Run
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5. Preparations
• Check the originality of your idea
• What type of manuscript (Full article, Short
article (Letters), Reviews)
• Who is your audience
• Choose the right journal
• Read and follow the journals Guide for
Authors
Ernest Cyril de Run
Guide for Authors
NOTES TO CONTRIBUTORS
Interested authors are required to submit their paper where the length must not exceed 8,000 words. Book
reviews must not exceed 600 words. Author should declare that she/he has not submitted the paper
elsewhere for publication. Any manuscript, which does not conform to the required format, may be returned
for necessary revision before publication.
MANUSCRIPT PREPARATION INSTRUCTIONS
General Instructions
1. All manuscripts should be submitted electronically to the managing editor (Evan Lau) at
editorjbs@feb.unimas.my. The soft copy must be at least in Microsoft Office 97 (PC Version).
Please make sure it is virus–free.
2. Allow top margins of 1.25” (3.2 cm) first page and 0.75” (1.9 cm) the following pages, bottom
margin of 1.44” (3.7 cm) left margin of 0.63” (1.6 cm) and right margin of 0.63” (1.6 cm).
3. Type single-spaced text and allow for a double spacing between paragraphs.
4. The paper should include: title, author’s name(s), affiliation and present address,
acknowledgement, abstract (200 words maximum), an introduction, content, a conclusion, and a
reference section.
5. Acknowledgement and information on grant received should be given before the references.
Important formulae (displayed), figures and tables should be numbered consecutively throughout
the manuscript.
Ernest Cyril de Run
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6. How to Write
• Content
• Structure of Paper (Title, Authors, Abstract, Keywords) (Main
Text – Introduction, Literature Review, Methodology, Results/Findings,
Discussion, Conclusion) (Referencing) (Acknowledgements)
• Paper progression general – specific – general; significance
is immediate
Ernest Cyril de Run
Title
• Short (try for 8 words)
• Identify the issue
• Accurate
• Attract people to read
Ernest Cyril de Run
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7. Author
• Consistent with norm
De Run, Ernest Cyril
• Indicate your family name and given name
clearly, follow the journal’s requirements
• Use accepted Affiliation name, not
shortcuts
Universiti Malaysia Sarawak
Ernest Cyril de Run
Abstract
• Follow the Journal’s requirements
• 3 types:
– Indicative (overall story)
– Informative (based on body of the paper)
– Structured (Headings given by the journal)
Ernest Cyril de Run
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8. Abstract
Purpose of This paper sets out to extend current knowledge on advertising
this paper effects on those not targeted by noting unintended consequences
on attitudinal, emotional, and behavioral reactions.
Design / This paper test these effects based on relevant theories in the
methodology / communication and advertising literature on two distinct ethnic
approach groups (Malay and Chinese) in Kuala Lumpur, Malaysia
utilizing questionnaires based on a fictitious advertisement for
the dominant and non dominant ethnic group in Malaysia. The
advertisement used was for a fictitious can of drink and its
design was common in Malaysia. Data collected was analyzed
using Manova, General Linear Model (GLM), and Bonferoni.
Findings There was negative attitudinal, emotional, and behavioral
reactions by those not targeted who saw these advertisements.
Research One limitation is that the study used two different
limitations / advertisements, but each respondent only saw one. The
implications advertisement was also for a fictitious product. Future research
(if applicable) will benefit from further improvements (impact of product type
or advertisement format) and replication of other ethnic groups
or targeted groups.
Practical A practical implication is the importance of predetermining the
implications appropriate use of language and dominance of the targeted
(if applicable) group. Targeted communications strategy may not be the most
effective method of communicating with a specific ethnic group
in a plural society.
What is The major contribution of this paper consists of the
original / determination of negative effects of advertising on those not
value of paper targeted, and the findings that the level of dominance plays a
role in consumers’ reactions towards targeted advertising. The
paper is of value to advertisers, researchers in advertising, and
social science scientist.
Keywords Advertising, Unintended Effects, Targeted, Ethnicity, Malay,
Chinese, Malaysia
Paper Type Research paperErnest Cyril de Run
Keywords
• Follow the Journal
• Don’t use abbreviations
• Be precise
Ernest Cyril de Run
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9. Introduction
• Follow the Journal
• Convince your readers that your work is
important
• Provide background
• Problem investigated
• Road map
• Be brief
• Don’t put in results, discussion, conclusions
Ernest Cyril de Run
Literature Review
• Don’t list
• Analyze the literature
• Critical
• Show gap
• May place Hypothesis
Ernest Cyril de Run
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10. Methodology
• Produce sufficient information so that a
knowledgeable reader can reproduce the
experiment
• Should have population, sample, sampling
methods, data collection, scales used,
how analyzed
Ernest Cyril de Run
Results
• What you found, Main findings in
association with the methods used
• The differences between your result and
previous literature, sometimes placed in
Discussion
• Statistical results
Ernest Cyril de Run
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11. Tables and Figures
• Follow the Journal’s requirements
• Should not be redundant
• Only for essential data
• Clear and concise appearance
• Use color only when necessary
• Avoid long and boring tables
• Follow statistical rules
Ernest Cyril de Run
Discussion
• Relate findings to your issues in your
literature review and research question
• Don’t make any statements that is not
supported by your findings
• Normally discuss only what is statistically
significant
Ernest Cyril de Run
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12. Conclusion
• Present overall and specific conclusions
• How your work advanced the field
• Not a summary
• Sometimes place limitation, future work –
depending on the Journal
Ernest Cyril de Run
Acknowledgement
• Thank people who helped you,
organizations that funded you, any
affiliations, reviewers
• Ask permission to use name
• State grant number
Ernest Cyril de Run
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13. Referencing
• Follow the Journal’s style
• Check spelling, method
• I use EndNote 8 (a computer program)
Ernest Cyril de Run
Cover Letter
• If possible get the Editor’s name
• State the originality of the submission
• Corresponding author
• Don’t summarize your paper
• Indicate the track of your research if
necessary
Ernest Cyril de Run
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14. 10 April 2007
Assoc Prof Dr. Ernest Cyril de Run
Deputy Dean (Research & Postgraduate)
Cover
Fakulti Ekonomi dan Perniagaan
Universiti Malaysia Sarawak
94300 Kota Samarahan
Sarawak, Malaysia.
Letter
To:
The Editor
ICFAI Press
Dear Sir,
Submission of Manuscript
Please find enclosed my submission of a paper entitled HOTEL GUEST SATISFACTION: A GAP
5 STUDY IN SIBU for your review and subsequent publication in a relevant journal (ICFAI services
journal). This paper has not been submitted to any other journals.
I look forward to hearing from you.
Kindly acknowledge receipt of this email and address all correspondence with regards to this article to me.
Thank you.
Yours sincerely
Ernest Cyril de Run (PhD, Associate Professor Dr.)
Deputy Dean (Research & Postgraduate)
Faculty of Economics and Business
UNIVERSITI MALAYSIA SARAWAK
94300 Kota Samarahan
Sarawak, Malaysia.
Tel: 0060 82 670105
Fax: 0060 82 671794 Ernest Cyril de Run
Revision
• If the paper is reviewed, you will get the
reviewers comments to answer
• Answer them ASAP, within your limitations
• Revise very seriously
• I normally make a Table with the reviewers
comment on one side and my response on
the other, or follow the numbering used.
• Revise the whole paper, not only what the
reviewer asked
Ernest Cyril de Run
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15. Hi
Thank you to the reviewer for his/her comments. My answers to the comments are stated below.
Reviewer #1
1. Thank you for your constructive comments and correction, which I have gladly done.
2. Population Size – added statements in line 2 first para and line 3 para 3 of section 3, to explain
that the population was 300 based in KL and Kuching and sampling was based on convenience.
3. Renamed Section 3
4. Table 5 is placed as Appendix.
5. Bartletts – added in, line 5 para 1 and line 2 para 3 in page 8.
6. Expand the scope –correlation. I am not so sure if this is necessary as the main purpose of the
paper was to determine, overall, how CSP’s perceive customers, which is done. It is my
intention to do a larger study that would be significant; as the number of respondents now is
small, once we start breaking it by demographics, becomes smaller and therefore troublesome
in analyzing. Nevertheless I did run a means and anova and have added it in the paper. It shows
that Malay and Chinese see customers differently! This opens the possibility for another paper
in the future. Added write up and Table 6 and Table 7.
7. Mr Hot – “kind” – no cross loadings.
8. Explain de run (2002) more – added in line 3 para 1 in section 5.
9. Typo’s - done
10. References – Eccles and Durand (1997) is in pg 4, para 4, line 5; Gross and Guerrero (200) is in
page 10 (under Conslusions), line 333; while Groth and Dye (1999) is in page 3 last para line 4.
I use EndNote 8 (computer program for citation and referencing) and am confident hat the
references are in order.
11. Changed the title
12. Limitation and Future research deleted
13. Dyadic – refers to a term used for human to human interaction vs. monadic, which refers to
human to machine interaction. Ernest Cyril de Run
Acceptance
18 May 2007
Dear Dr Ernest Cyril de Run
RE: Manuscript is scheduled for publication in the forthcoming issue
I would like to inform you that your manuscript “Ethnically Targeted
Advertising: Views of Those Not Targeted” is scheduled for publication in
the forthcoming issue of the Asia Pacific Journal of Marketing and
Logistics, Vol 19 No 3 2007.
Thank you for your support for the journal.
Kind Regards
Associate Professor Ian Phau
Ernest Cyril de Run
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16. To,
Date: _____________
The Editor,
The Icfai University Press,
Hyderabad.
Sir,
Copyright
Sub: Assignment of Copyright
I/We, __________________________________________________________________________________,
(Author (s) name)
The copyright owner(s) of the Article
“HOTEL GUEST SATISFACTION: A GAP 5 STUDY IN SIBU"
(Title of the article)
Do hereby authorize you to publish the above said article in
The Icfai Journal of
(Publication name)*
I/We further state that:
1) The Article is my/our original contribution. It does not infringe on the rights of others and does not
contain any libelous or unlawful statements.
2) Wherever required I/We have taken permission and acknowledged the source.
3) The work has been submitted only to this The Icfai Journal of
(name of the publication)* and that it has not been previously published or submitted elsewhere for
publication.
I/We hereby authorize you to edit, alter, modify and make changes in the Article to make it suitable for
publication.
I/We hereby assign all the copyrights relating to the said Article to The Icfai University Press.
I/We have not assigned any kind of rights of the above said Article to any other person/Publications.
I/We agree to indemnify The Icfai University Press against any claim or action alleging facts which, if true,
constitute a breach of any of the foregoing warranties.
1. Name : 2. Name :
Signature : Signature : Ernest Cyril de Run
Rejection
• It happens and don’t take it personally
• Understand why, take the reviewers advise,
reevaluate your work, redo, and resubmit to
another journal. Start all over again.
• Don’t just send the paper without correction to
another journal.
• Tell the editor that the paper was rejected from
which journal and that you have revised it.
Attach the referee’s comments. Explain why you
are resubmitting to the new journal (more
appropriate, if asked to by reviewer).
Ernest Cyril de Run
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17. Don’t
• Submit to multiple journals at the same
time
• Plagiarize
• Fabricate data
• Improper use of subjects
• Improper author contribution (not
acknowledging persons who worked on
the paper)
Ernest Cyril de Run
Thank You
Ernest Cyril de Run
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