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Jews and Social Media:
                                     How Sharing, Liking
                                     and Tweeting Build
                                     Stronger Jewish
                                     Communities



                                     Esther D. Kustanowitz

                                     WCJCS Quadrennial
                                     Conference
                                     Jerusalem, June 26, 2012




Img: Thesituationist.wordpress.com
:) =
http://img1.tvloop.com/img/showpics/75/37/
l3599c10b0000_1_32505.jpg
Virtual Conferences

•GA, Jewish Federations of North
America (#jfnaga, #nolaga)
•ROI Community Summit
(#roicom)
•Jewish Futures Conference
(#jewishfutures)
•WCJCS Quadrennial (#wcjcs12)
Lovefest
Why Social Media is Jewish
•Jewish geography
•See what your children are doing
when they don’t call
•TMI/ no boundaries, but it’s all in
our own best interests
•Finally, everyone can be a rabbi or
writer or activist – nation of priests

•na’aseh v’nishma
Social Media Strategy Tips

•Be present
•Treat it like any other training
•Commit to listening
•Commit to engaging with and responding to
audience
•Commit to deepening relationships
•Commit time, money or personnel to
developing and maintaining social media profile
•Accept loss of control
•Trust the transparency
Tools & Resources
• Free webinars from DarimOnline.org and Wild Apricot
• Inside Facebook and Mashable newsletters (for social
  trends/literacy in social media tools and shifts)
• eJewishPhilanthropy, especially: Using Technology Wisely
• Google Alerts - articles of interest (~ Burrelle’s)
• “In Plain English” series
• Manifesto: Social Media for Jewish Organizations:
  http://estherkustanowitz.typepad.com/myurbankvetch2005/2009/
  11/manifesto.html

• Here Comes Everybody – Clay Shirky
• Empowered Judaism – Elie Kaunfer

• Aseh lekha rav – it’s not who you know, it’s who and what they
  know
• Al tifrosh min hatzibbur
How to Find Me
• NextGen Engagement Initiative at Jewish
  Federation of Greater Los Angeles:
  ekustanowitz@jewishla.org - @nei_jfedla
• Not exactly everything else:
  – esther.kustanowitz@gmail.com - @EstherK
  – esther@roicommunity.org - @roicommunity
  – http://facebook.com/estherkustanowitz
  – http://youtube.com/EstherK
  – http://myurbankvetch.com
  – http://estherk.com
Thesituationist.wordpress.com

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WCJCS 2012 - Jews and Social Media: How Sharing, Liking and Tweeting Build Stronger Jewish Communities

  • 1. Jews and Social Media: How Sharing, Liking and Tweeting Build Stronger Jewish Communities Esther D. Kustanowitz WCJCS Quadrennial Conference Jerusalem, June 26, 2012 Img: Thesituationist.wordpress.com
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  • 10. Virtual Conferences •GA, Jewish Federations of North America (#jfnaga, #nolaga) •ROI Community Summit (#roicom) •Jewish Futures Conference (#jewishfutures) •WCJCS Quadrennial (#wcjcs12)
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  • 14. Why Social Media is Jewish •Jewish geography •See what your children are doing when they don’t call •TMI/ no boundaries, but it’s all in our own best interests •Finally, everyone can be a rabbi or writer or activist – nation of priests •na’aseh v’nishma
  • 15. Social Media Strategy Tips •Be present •Treat it like any other training •Commit to listening •Commit to engaging with and responding to audience •Commit to deepening relationships •Commit time, money or personnel to developing and maintaining social media profile •Accept loss of control •Trust the transparency
  • 16. Tools & Resources • Free webinars from DarimOnline.org and Wild Apricot • Inside Facebook and Mashable newsletters (for social trends/literacy in social media tools and shifts) • eJewishPhilanthropy, especially: Using Technology Wisely • Google Alerts - articles of interest (~ Burrelle’s) • “In Plain English” series • Manifesto: Social Media for Jewish Organizations: http://estherkustanowitz.typepad.com/myurbankvetch2005/2009/ 11/manifesto.html • Here Comes Everybody – Clay Shirky • Empowered Judaism – Elie Kaunfer • Aseh lekha rav – it’s not who you know, it’s who and what they know • Al tifrosh min hatzibbur
  • 17. How to Find Me • NextGen Engagement Initiative at Jewish Federation of Greater Los Angeles: ekustanowitz@jewishla.org - @nei_jfedla • Not exactly everything else: – esther.kustanowitz@gmail.com - @EstherK – esther@roicommunity.org - @roicommunity – http://facebook.com/estherkustanowitz – http://youtube.com/EstherK – http://myurbankvetch.com – http://estherk.com