Iniciamos as atividades produzindo mochilas, bolsas e acessórios para marcas do mercado de moda, e para empresas em suas campanhas promocionais personalizando seus produtos com as cores e logomarca das empresas. Com o crescimento da empresa, criou-se então, a oportunidade de desenvolvermos a costura que hoje possui uma linha completa de roupas sportwear e surfwear. A experiência de 15 anos, o estilo, a inovação e a criatividade alcançou muito sucesso na parceria com os clientes corporativos agregando credibilidade e soluções as ações das empresas com a exclusividade do produto. Transformando brindes em presentes para seus parceiros e colaboradores.

1. Media Kit UK and Ireland
2010/2011
February 2011

2. Media
Contacts
Corporate Media Contacts
P&G UK Corporate Press Office
T: 01932 896090
E: pgpress.im@pg.com
Web: www.uk.pg.com
Twitter: PGNewsUK
Karen Adamson-Lloyd
James Williams
Corporate Communications
01932 896469
07825 978894
adamsonlloyd.k@pg.com
Corporate Communications
01932 896483
07769 164142
williams.j.38@pg.com
Marina Barker
Janette Butler
Corporate External Relations
01932 896310
07787 105795
barker.mr@pg.com
P&G Community Matters
01932 896013
butler.js@pg.com
James Nunn
P&G UK Olympics Communications
01932 896741
07900 960419
nunn.j.1@pg.com

3. P&G UK and Ireland
at a Glance
At a Glance
P&G is a global, publically traded (NYSE:PG) Company and is the
largest consumer packaged goods company in the world. In the UK
and Ireland we’ve been creating brands, inspired by the needs
and aspirations of our consumers, for 80 years.
P&G serves about 4.2 billion people in the world today. And P&G people work to make sure
the Company’s brands live up to their promise to make everyday life just a little bit better,
now and for generations to come.
P&G’s single, unifying growth strategy is rooted in our enduring Purpose: We will grow by
touching and improving more consumers’ lives in more parts of the world… more completely
UK and Ireland
Head Office:
Operations:
Employees:
Established:
Weybridge, Surrey
15 sites across the UK and Ireland
approximately 6,000
1930 (UK); 1980 (Ireland)
Global Sales: $78.9Billion (2010)
Brands: P&G’s well-known, trusted brands touch the lives
of consumers in more than 180 countries
P&G IN THE UK AND IRELAND:
P&G operates 15 sites in the UK & Ireland. As well as
commercial offices in Surrey, Dublin & Harrogate, three of
P&G’s global innovation centres are in the UK working on the
latest science and technology for the company’s blades &
razors, laundry and skincare products. P&G also has a
significant manufacturing base in the UK serving operations all
across Europe and a global financial services function based in
Newcastle.
LEADERSHIP:
P&G UK and Ireland is led by
Irwin Lee, Vice President and General Manager.
STRUCTURAL OVERVIEW :
P&G’s brands are segmented into two* key areas, or
Global Business Units:
- Beauty and Grooming
- Household Care
* effective February 2011
4.2 billion times a day, P&G brands
touch the lives of people around the
world.
P&G Values
P&G UK AND IRELAND BRAND LIST:
Ace, Always, Ambi Pur, Anna Sui fragrances, Ariel, Aussie, Avril
Lavigne fragrances, Bold, Boss Skincare, Braun, Clairol, Christina
Aguilera fragrances, Clearblue, Crest, Daz, Dolce & Gabbana
fragrances and make-up, Dreft, Dunhill fragrances, Duracell,
Escada fragrances, Eukanuba, Fairy Fabric Softener, Fairy NonBio, Febreze, Fixodent, Flash, Gillette, Ghost fragrances, Glide
floss, Gucci fragrances, Head & Shoulders, Herbal Essences,
Hugo Boss fragrances, Iams, Kandoo (wipes), Lacoste
fragrances, Lenor, Mach3, Max Factor, Nice‘n Easy/Perfect 10,
Olay, Old Spice, Oral B, Pampers, Pepto Bismol, Pantene,
Pringles, Regulan, Shockwaves, Silvikrin, SK-II, Tampax, Venus,
Viakal, Vicks, Vortex, Wash & Go, Wella
Leadership
Ownership
Integrity
Passion for Winning
Trust
P&G Brands and P&G People are the foundation for P&G’s
success. P&G People bring the values to life as we focus on
improving the lives of the world’s consumers

4. Leadership Brands
Recognised, Trusted, Valued
Leading Brands
Since 1930, P&G has been providing trusted brands that make every day a little better for
people in the UK and Ireland.
P&G’s Billion Dollar Brands Available in the UK and Ireland :
ACE
Ace is a global, multi-purpose
brand of products whose uses
range from stain removal to
hygiene, and from surface
care to whiteness
Ace is specially designed to safely remove tough stains and to
revive the brightness of your clothing.
ALWAYS
World’s leader in feminine
protection products
Launched in 1984 with four products. Today, Always is the
leader in feminine protection, sold around the world with a full
line of products.
ARIEL
Globally distributed laundry
cleaning products
Ariel was first introduced in Germany in 1967. New Ariel Excel
Gel was designed to save energy in the manufacturing
process, uses less packaging, reduces transportation costs
and reduces consumers’ energy use.
BRAUN
Leading manufacturer of
electric shavers, hair styling
products, small appliances
The Braun Company was started in 1921 in Germany. Braun
became a wholly owned subsidiary of Gillette in 1984; Gillette
was acquired by P&G in 2005.
CREST
Global line of dental hygiene
products, including
toothpaste, toothbrushes and
floss
Crest was introduced in 1955 and in 1960 it became the first
toothpaste proven effective in the prevention of tooth decay.
DURACELL
Global line of personal power
products
The company was started in the early 1920s, but it wasn’t until
1964 that “Duracell” appeared on packaging. The name is
shortened from “durable cell”. Today, Duracell is the world’s
leading manufacturer of high performance alkaline batteries
and also innovates in single-use, renewable, and personal
device-charging technologies.
LENOR
Leading line of fabricenhancing products
Lenor fabric softener was launched in the UK in 1973. Today it
continues to offer exceptional softness and long lasting
freshness.

5. FAIRY
Leading range of dishcare
products
Fairy liquid first went on sale in the UK in 1960. Cleaning power
and value for money are as important today as they were half a
century ago, which is why Fairy has such as special place in
Britain's hearts and homes. The Fairy range now includes
products for dishwashers, as well as Fairy Non-bio laundry
detergent and Fairy Fabric Softener.
FUSION
Globally distributed six-blade
razor
Introduced to the UK in 2006, Fusion is the fastest brand to
achieve Billion Dollar status. It was the first razor with 6 blades
(5 for shaving, 1 for trimming).
GILLETTE
World’s leading male
grooming brand, including
razors, hair care, body wash
Gillette was started in 1901 as a razor company by King C.
Gillette. P&G acquired the company in 2005. It continues to be
a leader in innovation skin care.
HEAD &
SHOULDERS
Globally distributed line of hair
care products
Head & Shoulders launched in 1961 with a proprietary formula
clinically proven to reduce dandruff.
IAMS
Globally distributed line of
quality foods and pet-care
products that strengthen a
pet’s immune system
Iams was introduced in 1946 by Paul Iams, a former cattle-feed
salesman looking to create a quality food product for pets.
Today, the Iams brand supports pet adoption programmes and
animal shelters.
MACH3
Globally distributed threeblade razor
Mach3 was introduced in 1998 and was the first razor with 3
blades.
OLAY
World leader in skin care
products
The original Olay formula was developed by an innovative and
entrepreneurial South African chemist - Graham Wulff, in the
early 1950s. Today, women choose Olay over the competition
because it offers strong performance at a good value.
ORAL-B
World leader in the tooth
brushing market; includes
manual and power
toothbrushes, toothpaste and
floss
Oral-B was created by Dr Robert Hutson, a California
periodontist, in 1950, looking for a brush to better meet patients’
needs. Today Oral-B are the experts in oral care and the
number one brand recommended by dentists.
PAMPERS
Global line of baby care
products, including nappies
and wipes
Pampers was conceived in 1956 when a P&G grandfather
decided people needed an alternative to messy cloth nappies.
In 1962, Pampers was launched. Today, it is P&G’s number
one selling brand in the world.
PANTENE
Global hair care brand,
including a full line of proteinenriched hair products
Pantene got its name from “panthenol” (pro-vitamin B-5), which
was developed in 1940 in Switzerland and used to treat burns in
WWII. It was soon found to improve the health, elasticity and
the moisturization of hair. Pantene shampoo launched in
Europe in 1947.
PRINGLES
Brand of potato snacks sold
globally in an array of flavours
Pringles was introduced in 1968, and today is sold in more than
140 countries and packaging produced in 37 languages.
WELLA
Global brand of hair care
products and services
designed for salons and range
of consumer products in
stores
Wella was founded in 1880 by a German hairdresser. Today,
Wella Professional is a leading supplier of professional products
and services reaching about two million hairdressers worldwide.
Wella also sells products directly to shoppers in stores.

6. Irwin Lee
Vice President and General Manager, P&G UK & Ireland
Irwin Lee, of Filipino and Chinese descent, has been with P&G since 1985.
Irwin joined P&G as a graduate in the Financial Department and rose to
become Chief Financial Officer of Japan/Korea and Greater China. From
there, he crossed over to Marketing and then to General Management.
Residence
Surrey, UK
Date of Birth
8th June, 1964
Place
Manila, Philippines
Education
Bachelor of Science in Commerce
(major in Accounting)
Summa Cum Laude from De La Salle
University, Manila, Philippines, 1984
He has held several international assignments in various countries, mostly in
Asia (Greater China, Japan, Korea, Indonesia, Philippines) as well as time spent
at the P&G headquarters in Cincinnati, Ohio. Irwin moved to Surrey in July
2007 to become leader of P&G’s UK and Ireland business which is one of the
largest in the P&G global market.
Positions Held & Dates:
“Consumers embrace
value beyond price.
With the
counterbalance of
innovation, we can
differentiate our stores
and our brands and
win the consumer
value equation. We’ve
learned this lesson
over time and across
geographies.”
Vice President and General Manager, P&G UK & Ireland
2004
Vice President, P&G Greater China Fabric & Home Care, and
Greater China Chief Marketing Officer
2003
Vice President, P&G Greater China Chief Finance Officer, and
Marketing Director, China Fabric & Home Care
General Manager, P&G Greater China Finance & Accounting
1999
Date Joined P&G
September, 1985
2007
2000
Third Place, Philippines National
Licensure Examinations for Certified
Public Accountants, 1985
Finance Director, P&G North East Asia
1998
Finance Director, P&G Japan
1996
Comptroller, P&G Asia
1994
Finance Manager, P&G China Laundry & Personal Cleansing
1992
Finance Manager, P&G Asia Cosmetics, Fragrances & Skin Care
1991
Group Manager, P&G Worldwide Finance & Accounting Systems,
Cincinnati HQ
1990
Group Manager, P&G Corporate Financial Analysis, Cincinnati HQ
1988
Associate Comptroller, P&G Philippines
1985
Various P&G Financial Analysis and Staff Accounting Assignments

7. Roisin Donnelly
Corporate Marketing Director, P&G UK & Ireland
Roisin Donnelly is Corporate Marketing Director for Procter & Gamble UK and
Ireland. She is responsible for marketing on all P&G brands, including the Gillette
portfolio.
Residence
Surrey, UK
Her previous roles include Marketing Director for Fine Fragrance in North and
Education
MA (Hons) English with Maths &
Economics, University of Glasgow
this she was Marketing Director for Cosmetics and Fragrances for Western Europe,
Date Joined P&G
1985
achieved market leadership across UK and Europe.
South America where she launched Hugo Boss, now global market leader. Before
Eastern Europe, Middle East and Africa. She has also led the UK and Western
European haircare business launching Wash & Go and then Pantene which both
Under Roisin’s leadership P&G UK & Ireland marketing organisation has won a
record number of marketing awards including 9 Product of the Year awards in
“2010 will be a year
of consumer-driven
innovation. Our
consumer is boss. We
need to listen to them
and demonstrate that
we have heard them.
Successful brands will
have the right
products, the right
message and the right
channels of
communication, all
tailored to delight the
consumer.”
2009. She was also recognised as FMCG Marketing Employer of the Year and
elected Marketer of the Year in 2007. Roisin is passionate about innovation and
has led P&G’s increased marketing in new media.
Roisin is Chairman of Cosmetic Executive Women, a member of the Marketing
Group of GB, a member of WACL and a school governor. She is also on the
business committee of Glasgow University. In 2009, Roisin was appointed
President of the Marketing Society and will serve a four year term in this role. She
is the first female president and the first P&G Manager to hold the office.
Roisin was born and educated in Glasgow and is married with 3 daughters. She is
a Celtic supporter and loves travel and the theatre.
Positions Held & Dates:
2000
Corporate Marketing Director, P&G UK & Ireland
1996
Marketing Director, Fine Fragrances, P&G North & South America
1994
Marketing Director, Global Cosmetics & Male Toiletries, P&G Western
Europe, Eastern Europe, Middle East and Africa
1991
Marketing Manager, Cosmetics & Fragrances, P&G UK & Ireland
1989
Marketing Manager, Haircare, P&G Western Europe
1987
Brand Manager, Vidal Sassoon, P&G UK & Ireland
1985
Assistant Brand Manager, Head & Shoulders, P&G UK & Ireland

8. Geraldine Huse
General Manager, Customer Business Development,
P&G UK & Ireland
Geraldine Huse joined P&G in 1986 as a graduate in the UK & Ireland sales
organisation. Through the 1990s, she managed P&G’s Convenience Retail Channel
in the UK and then moved into marketing, managing leading laundry brands in
Residence
Surrey, UK
Education
BSc (Hons) Genetics,
Aberdeen University
Date Joined P&G
1986
Poland.
Since then, Geraldine has progressed through a number of senior leadership roles
across P&G’s global business. She has been responsible for P&G’s Skin & Cosmetic
business in Europe, the global Personal Cleansing business (focussing on China, NA,
Canada and WE), and led the multifunctional business team for J Sainsbury in the
UK. Geraldine then became responsible for overall Market Strategy in the UK &
Ireland. Following an assignment in Geneva leading P&G’s Western European Market
Positions Held & Dates:
Strategy & Planning organisation, Geraldine is now back in the UK as General
2009
General Manager, Customer
Business Development, P&G
UK & Ireland
Manager of Customer Business Development.
Director, Market Strategy &
Planning, P&G Western
Europe
Ireland sales organisation. Utilising her wide ranging experience across P&G’s Global
2007
2005
Director, Market Strategy &
Planning, P&G UK & Ireland
2003
Business Development Team
Leader, J Sainsbury Account,
P&G UK & Ireland
2001
Associate Director, Beauty
Care, P&G UK & Ireland
1999
Associate Director, Skin Care,
& Cosmetics, P&G Western
Europe & Personal Cleansing
Global Business Unit
1996
Brand Manager, Ariel, P&G
Poland
1995
ECR UK Manager, P&G UK &
Ireland
1992
Convenience Retail Sector
Sales Leader, P&G UK &
Ireland
1986
Sales Manager, P&G UK &
Ireland
In her current role, Geraldine is responsible for over 400 people across the UK &
business, her priorities are to develop both the UK commercial business and the P&G
sales function. She is focused on ensuring the next generation of customer business
teams continue to grow P&G’s leading brands through a relentless focus on working
collaboratively with retail partners to serve consumer needs. Geraldine is a firm
believer in doing the right thing; not just in the short term, but guaranteeing
sustainable growth strategies that create real value for the consumer.
Geraldine is a Trustee of the Industry charity, Caravan and is co-chair of ECR
Europe’s Operating Board.
“We define innovation broadly. It means bringing gamechanging innovation to market through our brands, but also
driving innovative solutions with retailers on our commercial
business and supply chain – this is the key to joint-value
creation.”

9. Monique Picou
Director, Supply Network Operations, P&G UK & Ireland
Monique Picou is currently the Supply Network Operations Director for Procter &
Gamble in the UK & Ireland. She is responsible for forecasting and planning across
Residence
Surrey, UK
Education
BSc Electrical Engineering,
MBA Business Administration
Date Joined P&G
1989
“Our supply chain, just
like every part of our
business, needs to be
shopper-centric.
Serving their needs is
our number one
priority and we focus
on end-to-end
collaboration across
retail partnerships to
achieve this”
the 75+ portfolio of leading brands sold in the UK; ensuring smooth running
supply operations and new product introduction, leading all aspects of the
customer service & logistics interface with UK & Ireland retailers.
After studying Electrical Engineering and a Masters in Business Administration,
Monique joined P&G in North America. Following a range of roles in
manufacturing plants in Kansas & New Orleans, Monique moved to P&G’s
headquarters in Cincinnati as Category Supply Planner & Supply Chain Design
leader for the company’s Coffee business in the US.
From there, Monique moved into a Global role, leading corporate training &
development programmes for Product Supply before taking on the management
of P&G’s manufacturing site in Augusta, Georgia. Here, Monique oversaw the
operations of a 400 people-strong Fabric Care facility producing over 45 million
units worth over $1 billion in sales. Then, following three years as Supply Network
leader for P&G’s Western European Fabric Care operations, Monique joined P&G
UK & Ireland in 2010.
Monique leads a fast-moving organisation which reaches across all 15 P&G sites in
the UK & Ireland. She oversees Market Planning, Logistics and Customer Service,
managing over 130 people to deliver cutting edge Supply Network Operations.
Positions Held & Dates:
With a focus on sustainable, collaborative solutions, Monique is a passionate
2008 - Fabric Care Supply
Network Leader, P&G Western
Europe
advocate for shopper-centric supply chain innovation. She is also very active in
2005 - Plant Manager (Fabric
Care) Augusta, Georgia, P&G
North America
In the US, Monique sat on the Board of Directors for United Way and the US
2003 - Global Product Supply
Training & Development Leader,
P&G
1999 - Category Supply Planner &
Supply Chain Design, P&G North
America
1989 - Various Manufacturing
roles from Process Engineer to
Operations Manager, Kansas &
New Orleans, P&G North America
P&G’s recruitment & talent development both in the UK & North America.
Chamber of Commerce. She was a State Appointed Board Director for Workforce
Development and for Families with Dependence as well as a member of the State
Economic Development Board. Monique has also taught Economics & Maths at the
University of Phoenix.
Monique is married with three children. She is a strong proponent of health &
wellbeing and work-life effectiveness initiatives and is very active in charitable
organisations in and outside work.

10. Our
Operations
UK and Ireland Locations
P&G has operations in 15 locations across the UK and Ireland.
P&G people work to make sure the Company’s brands live up to their promise
to make everyday just a little but better, now and for generations to come.
Basingstoke
P&G Salon Professional (Wella), Office and Distribution Centre
Bournemouth
Distribution Centre – Max Factor and prestige fragrances
Dublin, Ireland
Market Development Organization, (UK and Ireland MDO)
Egham
London Innovation Centre (LINC). Global Business Unit (GBU) for Beauty & Grooming
Care. Developing cosmetics, fragrances and deodorants
Harrogate
Market Development Organization (UK and Ireland MDO)
London (West Thurrock)
Manufacturing Plant (Laundry) and Distribution Centre
Nenagh, Ireland
Manufacturing Plant - Max Factor cosmetics
Newbridge, Ireland
Manufacturing Plant - Oral B manual toothbrushes and power toothbrush refills, dental
floss and Ethanol Cartridge refill for Braun Shaver cleaning centre
Newcastle (Cobalt)
Office (MDO) / Global Business Shared Services Centre for Europe, Middle East and
Africa providing best-in-class cost structures and service levels
Newcastle (Longbenton)
Innovation Centre. Global Business Unit (GBU) for Household Care.
Developing laundry powders for Europe, Japan and developing markets
Manchester
Manufacturing Plant - Pampers
Reading
Manufacturing Plant (Gillette) and Innovation Centre (RIC)
Seaton Delaval
Manufacturing Plant - Prestige Fragrances, Clairol Colourants, Pantene Pump Hairsprays
Skelmersdale
Distribution Centre for all UK and Ireland products (except fragrances)
Weybridge (Brooklands)
Market Development Organization (UK and Ireland MDO),
UK and Ireland Head Office

11. P&G UK and Ireland
Our History
Company History
In 1930, P&G established its first overseas (European) subsidiary with
the acquisition of Thomas Hedley & Co Ltd, in Newcastle-Upon-Tyne,
England.
P&G’s purpose of making everyday life a little bit better lies at the heart
of the our heritage.
1930
Thomas Hedley & Co Ltd* acquired by The Procter & Gamble
Company, U.S
1934
Manchester manufacturing plant opens
1940
London; West Thurrock manufacturing plant starts
production of soap powder
1941
P&G becomes one of the first companies to formally respond
to consumer correspondence by establishing the Consumer
Relations department
1952
P&G establishes the Procter & Gamble Fund to coordinate the
distribution of money to charitable organisations
1957
Newcastle; Longbenton Technical Centre opens
1961
P&G launches Pampers
1962
Company name changed from Thomas Hedley & Co Ltd to
Procter & Gamble Limited
1964
The Queen’s Royal Warrant granted to P&G Ltd as suppliers
of soaps and detergents
1982
Norwich Easton Pharmaceuticals acquired
1985
Richardson-Vicks and Noxell acquired
1990 + 91
Shulton acquired / Max Factor and Ellen Betrix acquired
1998
Gillette Mach3 – the first razor with 3 blades – introduced
2001
Clairol acquired
2003
Wella acquired
2005
Gillette acquired
2009
P&G Pharmaceuticals Division divested to
Warner Chilcott
2010
80 years old
Fairy Liquid celebrates 50th Anniversary
- 6000 employees
-15 sites
P&G WAS FOUNDED IN THE US IN 1837 BY TWO
MEN WHO MET BY CHANCE
William Procter, emigrating from England, established
himself as a candle maker in Cincinnati and James
Gamble, arriving from Ireland, apprenticed himself to a
soap maker. The two might never have met had they
not married sisters, Olivia and Elizabeth Norris, whose
father convinced his new sons-in-law to become
business partners.
As a result, on October 31, 1837, a bold new enterprise
was born: The Procter & Gamble Company. Their total
assets were $7,192.24
* HISTORY OF THOMAS HEDLEY & CO LTD
1837
Two business men, Thomas Hedley and John Greene,
founded the company Thomas Hedley & Co Ltd, City Road,
Newcastle-upon-Tyne, manufacturing soap and candles
1897
Thomas Hedley & Co Ltd becomes a limited company
1917/18
post war
Acquisition of James Dyson & Co of Elland, Yorkshire, John
Pickering & Sons Ltd, Birmingham and Charles Stanley &
Sons, Wath-on-Deane
1926
The original City Road site continues to expand and Fairy
launches as first national brand
William Procter
James Gamble

12. Improving Lives…
Now and for Generations to come
Sustainability
For P&G, sustainability is a responsibility and an opportunity to make improvements that matter, and to
make life a little better for the greatest number of lives. Our commitment begins with our Purpose, Values
and Principles in which sustainability is the driving force. We have been in operation for 173 years and to
make certain we are around for another 173 years, we need to take care of the environment in which we
operate.
In 2007, P&G established five strategies for Sustainability and set goals to be achieved by 2012.
2012 Goals – Our progress so far.
These goals, originally set in 2007, were increased in March 2009.

13. Our Vision
for the Future
Sustainability
The next step of the journey – 2020 Goals:
This vision is stretching and it will take decades to achieve. Yet, we are fully integrating it into
our business and processes today. It will influence the products we develop, how they are
produced and distributed, and the programs in which we make social investments. To ensure
we make steady progress towards this vision, we also recently announced a set of milestone
goals to be reached by 2020. They include powering our operations with 30% renewable
energy, and replacing 25% of our petroleum-derived raw materials with sustainably-sourced,
renewable materials. To help us deliver against these commitments, we’ve formed a three-year
partnership with the WWF. They bring the best insights and research to our plans and,
together, we’ll be addressing the issues of sustainable production and consumption in the
consumer products industry.
Shaping the future of sustainable consumption:
Going beyond our operations, we recognise a huge part of our footprint as a company is the
energy required for the use of our products in consumers’ homes. We leverage our strength of
consumer understanding to deliver sustainable innovations without trade-offs in performance
or value. To do this, P&G takes a scientific approach. We helped pioneer an approach called Life
Cycle Assessment, which considers the environmental footprint of a product across its entire life
cycle; from raw materials to manufacturing, to consumer use and disposal. By understanding
the impact at each phase of the total life cycle, we can focus our sustainable innovations where
they will have the most meaningful environmental improvement.
Ariel Excel Gel:
The energy needed to heat water in washing machines accounts for more than 70% of the end-to-end environmental footprint of
a laundry product. So we focused our innovation on a product that cleans clothes brilliantly without the need for hot water. In
2008, we launched our breakthrough gel format into the laundry market. Ariel Excel Gel is a highly concentrated detergent
designed to clean brilliantly even at 15ºc. As well as packaging, transport and waste improvements associated with the new
concentrated format, consumers are saving money and energy on top of getting a better performing product. More than a
quarter of UK households now wash regularly at 30° or less – up from just 2% before we started. This is over 58,000
metric tons of CO2 emissions prevented. The potential energy savings of everyone washing their clothes in cold water are
staggering – enough to power the annual energy needs of a country the size of Ireland. But we still have a long way to go. There’s
a lot of work ahead to convince the remainder of the population to turn down the dial.

14. Social Responsibility
Sustainability
Companies like P&G can be a force for good in the world. In the UK and Ireland our
P&G Community Matters programme helps deliver our Live, Learn and Thrive commitment.
Our people and our brands are our greatest assets and together, they are a tremendous force that
can make an impact that matters.
Living Our Purpose Every Day
P&G’s global cause – Live, Learn and Thrive – is improving life for children
in need. Every second of every day, the cause helps two children get off
to a healthy start, gain access to education, and build skills for life as they
grow. By focusing P&G expertise, technologies, and resources to address
these issues, we can help children to get off to a healthy start, receive
access to education and build skills for life.
Live
Get off to a healthy start
Learn
Receive access to education
Thrive
Build skills for life
For P&G, sustainability is a responsibility and
an opportunity to make improvements that
matter. Our Social Responsibility Goal will:
Enable 300 million children to Live, Learn and
Thrive. Prevent 160 million days of disease
and save 20,000 lives by delivering 40 billion
litres of clean water in our P&G Children’s
Safe Drinking Water Programme.
Touching Lives in Times Crisis
Our global disaster response plan allows us to act quickly and effectively.
Our first concern is for the safety and welfare of our employees. Within
hours, we are also in contact with humanitarian partners to understand
the scope and impact of the crisis, and how best to respond.
www.pglivelearnthrive.com
www.csdw.org
P&G COMMUNITY MATTERS PROGRAMME
Our Community Matters programme focuses on helping children and
young people Live, Learn and Thrive. Nearly 1,500 employees from
our 15 sites in the UK and Ireland volunteer their time to support our local
communities. P&G UK and Ireland total charitable return for FY 0910 was
valued at £5.8 million (recorded via London Benchmarking).
P&G UK and Teach First:
Addressing educational
disadvantage
In Kind Direct:
Distributing surplus goods to
charities nationwide
Since 2002, over 2,500
different charities have
benefited from in kind
product donations from P&G
UK via our partnership with In
Kind Direct, one of His Royal
Highness The Prince of Wale’s
charities.
Teach First recruit top graduates to
teach for 2 years in challenging UK
schools. We have a joint mission to
improve the life chances of children
from disadvantaged backgrounds
through improved educational
opportunities. We are Platinum
sponsors and exclusive partners of
Teach First’s Primary School Project.
BRANDS BACKING GOOD CAUSES
Not only do P&G employees lend their time and talents to Live, Learn
and Thrive, but we also leverage the strength and reach of our brands to
raise public awareness, engagement and donations to many charities.
Max Factor and Look Good Feel Better (LGFB):
Helping women manage the visible side effects of cancer treatment
Not only do P&G Beauty Consultants volunteer their time and skills to
LGFB workshops but P&G’s Bournemouth Distribution Centre has a
dedicated member of staff to collate the corporate donations made by
P&G and other beauty companies and then distributes the packs to
hospitals taking part in the LGFB workshops.
Pampers and UNICEF:
Working Together for
Healthy Babies
Since 2006 the Pampers UNICEF “1
pack=1 life-saving vaccine”
campaign has helped to protect
100 million women and their
babies, with the help of mums
across the globe. This year, with
the launch of the new Pampers Big
Kiss campaign in aid of UNICEF,
people across the UK will be
inspired to send their love further
and help generate funding for
even more vaccines to protect 170
million mothers and newborns.
Fairy Make A Wish
Campaign:
Helping children achieve their
dream wish
Fairy have been supporting Make
A Wish since 2004 with an annual
Christmas campaign, helping the
charity to grant 1,000 magical
wishes a year for children fighting
life-threatening illnesses.