Companies today are under immense pressure due to intense market competition. Volatile markets and highly demanding customers have brought about a shift in the way businesses operate. While organizations have to create products that meet market and customer demands, they also have to keep costs at a minimum.

1. Integrating IBM Optim Data Management for Better Business Results
Companies today are under immense pressure due to intense market competition. Volatile markets and
highly demanding customers have brought about a shift in the way businesses operate. While
organizations have to create products that meet market and customer demands, they also have to keep
costs at a minimum. In addition to this the products have to be tested in order to ensure best
performance. Testing is therefore a crucial business function that cannot be neglected in today’s
business scenario.
With the growing significance of testing, managing test data and testing processes becomes tedious.
Moreover, protecting the privacy of test data is an added responsibility. Hence organizations are in the
need for solutions that can automate and optimize the testing process and help manage data in
nonproduction environments while also ensuring their safety. Many industry leaders have developed
solutions that cater to these requirements. IBM Optim test data management solution is one such
platform developed for custom and packaged applications. It helps in optimizing and automating
processes that create and manage data in nonproduction environments such as testing, development,
and training.
By using IBM Optim Test Data Management Solutions, development and testing teams can create test
databases scaled to their operation while also protecting the privacy of data by the use of masking
routines. IBM Optim also comes with features that address ‘before’ and ‘after’ testing needs with great
speed and accuracy thus saving valuable processing time. This solution greatly simplifies the testing
process and adds value to the organization by:
Enabling the creation of test databases scaled to operation- This feature allows organizations to
develop smaller, and more realistic databases and subsets that accurately reflect the data
production for faster testing
Identifying hidden errors by automating test results- Once a test run is performed, the ‘before’ and
‘after’ images of data are analyzed by the software, and any differences are automatically detected
and presented in a report, thus freeing testing teams from several hours of manual inspection.
Maintaining test environments efficiently- This solution helps create test databases that are more
streamlined. Hence they are also easier to manage and maintain, which in turn enables
organizations to accelerate test cycles and shorten the time needed for deploying new applications.
Accelerating time-to-market- With faster and more accurate testing, errors are eliminated from
applications and this consequently helps get products to the market sooner.
Offering these multiple benefits, IBM Optim solutions provide the ideal platform for organizations to
carry out their testing processes with great ease and accuracy. They are a valuable means for businesses
to deliver better products in shorter time spans and thus overcome market competition.
Other Links - IBM Optim Data Privacy