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WTF IS
SEO ?



     Ade Lewis
     @Teapot_Ade
     TEAPOT CREATIVE


     BrightonSEO Friday 12th April 2013
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE




        Search Engine Optimisation

  Optimising a website so that it
ranks at the top of search engines
Ade Lewis - @Teapot_Ade           TEAPOT CREATIVE




                          SEO ?
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE




 WTF IS SEO ?
Ade Lewis - @Teapot_Ade              TEAPOT CREATIVE




                          SEO is HERE TO STA
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE




        Search Engine Optimisation

  Optimising a website so that it
ranks at the top of search engines
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE




BrightonSEO
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE




        Search Engine Optimisation

  Optimising a website so that it
ranks at the top of search engines
Ade Lewis - @Teapot_Ade       TEAPOT CREATIVE




        Search Engine Optimisation

  Optimising a website so that it
ranks at the top of search engines
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE




 RAY KURZWEIL
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade                                 TEAPOT CREATIVE




                                Usability
                                                   Bran
           D esign                                     ding

       On-page Factors                        Reputation

   Social Me                             Sea rch          Speed
                          dia   Lo cal               Site

                                             Links
               Trust                                    PR
                                 Content
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
TEAPOT CREATIVE




World
Ade Lewis - @Teapot_Ade




PEAC
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE




Back to EARTH !
Ade Lewis - @Teapot_Ade                         TEAPOT CREATIVE




                          Usability            Bran
  Design                                           ding


 On-page Factors                          Reputation

                                  earch
                          Local S             Site S peed
Social Me
         di a
                                      Links
     Trust
                                                    PR
                           Content
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE




                 WHY
               BOTHER ?
Ade Lewis - @Teapot_Ade                     TEAPOT CREATIVE




                          Directory Links
Ade Lewis - @Teapot_Ade                   TEAPOT CREATIVE




                          Article Links
Ade Lewis - @Teapot_Ade                  TEAPOT CREATIVE




                          Shitty Links
Ade Lewis - @Teapot_Ade                TEAPOT CREATIVE




                      Shitty Content
Ade Lewis - @Teapot_Ade                           TEAPOT CREATIVE




                      Shitty Content
                                Directory Links
Ade Lewis - @Teapot_Ade                                TEAPOT CREATIVE




                      Shitty Content
                                Directory Links
                                       Article Links
Ade Lewis - @Teapot_Ade                                TEAPOT CREATIVE




                      Shitty Content
                                Directory Links
                                       Article Links




                                         TR E ACH
                                  R OU
                           BLOGGE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE
Ade Lewis - @Teapot_Ade   TEAPOT CREATIVE




 WTF IS SEO ?
Ade Lewis - @Teapot_Ade                   TEAPOT CREATIVE




                          SEO isn’t ...

  Optimising a website so that it
ranks at the top of search engines
Ade Lewis - @Teapot_Ade                      TEAPOT CREATIVE




                          Maybe SEO is ...

    Optimising a business so that it
     deserves to rank at the top of
            search engines
WTF IS
SEO ?



     Ade Lewis
     @Teapot_Ade
     TEAPOT CREATIVE


     BrightonSEO Friday 12th April 2013

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Estudio34 Presents - Ade lewis, TEAPOT CREATIVE en BrightonSEO 2013

  • 1. WTF IS SEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013
  • 2. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that it ranks at the top of search engines
  • 4. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO ?
  • 5. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WTF IS SEO ?
  • 6. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO is HERE TO STA
  • 7. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that it ranks at the top of search engines
  • 8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE BrightonSEO
  • 9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that it ranks at the top of search engines
  • 10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Search Engine Optimisation Optimising a website so that it ranks at the top of search engines
  • 11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 12. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 14. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 15. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE RAY KURZWEIL
  • 19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 21. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 22. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 23. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 24. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Usability Bran D esign ding On-page Factors Reputation Social Me Sea rch Speed dia Lo cal Site Links Trust PR Content
  • 25. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 26. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 27. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 28. TEAPOT CREATIVE World Ade Lewis - @Teapot_Ade PEAC
  • 29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Back to EARTH !
  • 30. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Usability Bran Design ding On-page Factors Reputation earch Local S Site S peed Social Me di a Links Trust PR Content
  • 31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 32. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 33. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 34. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WHY BOTHER ?
  • 35. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Directory Links
  • 36. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Article Links
  • 37. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Links
  • 38. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content
  • 39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links
  • 40. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links Article Links
  • 41. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Shitty Content Directory Links Article Links TR E ACH R OU BLOGGE
  • 42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 44. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
  • 45. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE WTF IS SEO ?
  • 46. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE SEO isn’t ... Optimising a website so that it ranks at the top of search engines
  • 47. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE Maybe SEO is ... Optimising a business so that it deserves to rank at the top of search engines
  • 48. WTF IS SEO ? Ade Lewis @Teapot_Ade TEAPOT CREATIVE BrightonSEO Friday 12th April 2013