Andrew Campbell, Factor X Retail (exCMO Reliance) on 8 Fundamental principles to keep up with the dynamic pace of change in the retail industry at eTailing India Expo 2016 Full Video Here: https://www.youtube.com/watch?v=-lNGiZjxug8

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4. Andrew
experienc
He has w
major pr
customer
Asia; Saf
for both
expertise
marketin
Campbel’sl
ce having sp
worked in op
rojects acros
r centric bra
feway in the
Reliance Re
e and prove
ng strategies
Profile: And
pent 35 year
perations, tr
ss both tele
ands includin
UK and mo
etail and Rel
en experien
s.
dy brings a
rs in senior l
rading, prop
ecom and re
ng Nike glob
ost recently R
liance Jio. He
nce in build
unique bal
leadership a
perty service
etail. He ha
ally; Walma
Reliance Ind
e is a specia
ding and im
ance of tac
and manage
es, marketin
as worked f
art in Mexico
ustries in Ind
alist in strate
mplementing
ctical, practi
ment roles a
g and brand
for some of
o; Tesco in th
dia where h
egy, and pla
g brands an
ical and cre
across the w
ding and ha
f the world's
he UK and a
e served as
anning with
nd omni­cha
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world.
as led
s top
across
CMO
deep
annel