1. Technology For
e‐Commerce
(Get ready to make the most of it!)
Reshma Nagpal
Chief Marketing & Strategy Officer
Dynamic Vertical Solutions (DVS)
reshma.nagpal@dynamicverticals.com
4. Some Facts
(Micheal J. Silverstein et al and BCG)
Between 2010‐2020
• Consume goods and services (China / India) worth together
$64 Trillion
• India’s Contribution
$22.5 Trillion
• China’s Contribution
$41.5 Trillion
38x
5. Some Facts…
Internet Penetration (INDIA)
2015
250+ Million
Imagine the room for greater connectivity
Just 15% of urban middle class use the internet
Only 4% of rural middle class use the internet
2006 – only 31 million
2012
+121 million 23%
10. Customer Characteristics
• Young & Youthful – 135m v 30m
• Growing Aspirations with a larger Disposable Income
• Lack of Time / Constantly on the move
• Tech Savvy
• Has Awareness with Information on his Tips
• Connect 24x7 with Smart Phones / Smart Device
• Has a large reach via Social Cloud.
• Thus can Broadcast his Word of Mouth
13. Business Expectations
• Need for Agility
• Customer driven business strategy.
• Convert delighted customers to Raving Fans
• Managing “The Critic” customer
• (beyond value consciousness)
14. Business Expectations…
• Need to Penetrate rural & global Markets
• (Need for physical & online reach)
• Laser thin business margins
• (no room for experimentation )
• Change is inevitable
• (Readiness to adapt & Improvise each day.)
• Need for operational excellence
18. • Collaboration is the key
– Synergy amongst competing & complementing businesses.
– IT Infrastructure should support the need.
– Should be compliant to integrate with disparate systems
• Adaptable & Scalable Systems / Platforms.
– Avoid reinventing the wheel at each stages of growth
– Process / Processes should be quick to adapt and implement.
• Customer Focus is Crucial
– Hear & Interact with customers across all medias.
– Derive actionable results and track the out come
19. • Behavioral Marketing with Triangulation of Sales Data
– Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR]
– Utilize the wealth of sales data & make it work
• Automated and Integrated Platform Solution
– Do not invest in segregated systems.
– Look at integrated platform based solutions.
– SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH
• Global Outlook / Reach
– IT systems must have ability to go global.
– Should be able to cross‐pollinate across systems.