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Technology For 
        e‐Commerce
(Get ready to make the most of it!)

              Reshma Nagpal
     Chief Marketing & Strategy Officer
     Dynamic Vertical Solutions (DVS)
  reshma.nagpal@dynamicverticals.com
What is E‐Commerce?


 Definition:
 “Deals with using the Internet, digital 
 communications and IT applications to 
 enable the buying/selling process”.
 (The Gartner Group)
HOW BIG IS ONLINE COMMERCE?
Some Facts 
(Micheal J. Silverstein et al and BCG)

   Between 2010‐2020
   •   Consume goods and services (China / India)  worth together  

                                         $64 Trillion

   •   India’s Contribution


                                 $22.5 Trillion
   •   China’s Contribution 

                                     $41.5 Trillion

                                                38x
Some Facts…
Internet Penetration (INDIA)
                                                         2015
                                                   250+ Million
Imagine the room for greater connectivity
Just 15% of urban middle class use the internet
Only 4% of rural middle class use the internet




2006 – only 31 million

2012
+121 million                                      23%
Some Facts…
ONLINE Retail Revenues (INDIA)
                                             2020
                                 $13.3‐17.6 Billion




2012                                23%
$3.2 Billion
WHAT DOES IT MEAN FOR US?
Customers would be driving business 
             strategies.

       Customer Driven Commerce
             C‐Commerce

“As ‘e‐’ is a must have and no more good to 
                    have”
LET US UNDERSTAND OUR 
CUSTOMER CHARACTERSTICS
Customer Characteristics

 • Young & Youthful – 135m v 30m

 • Growing Aspirations with a larger Disposable Income

 • Lack of Time / Constantly on the move

 • Tech Savvy

 • Has Awareness with Information on his Tips

 • Connect 24x7 with Smart Phones / Smart Device

 • Has a large reach via Social Cloud. 

 • Thus can Broadcast his Word of Mouth
WHY IS TECHNOLOGY SO 
      CRITICAL?

    Let’s take a look.
“Drivers” for Success
Business Expectations

 • Need for Agility

 • Customer driven business strategy. 

 • Convert delighted customers to Raving Fans

 • Managing  “The Critic” customer 
        • (beyond value consciousness)
Business Expectations…

 • Need to Penetrate rural & global Markets
      • (Need for physical & online reach)

 • Laser thin business margins 
        • (no room for experimentation )


 • Change is inevitable 
        • (Readiness to adapt & Improvise each day.)


 • Need for operational excellence
The Missing Key
Key Steps

            4 Key Steps
HOW TO GO ABOUT IT ?
•   Collaboration is the key 
     – Synergy amongst competing  & complementing businesses.
     – IT Infrastructure should support the need.
     – Should be compliant to integrate with disparate systems



•   Adaptable & Scalable Systems / Platforms.
     – Avoid reinventing the wheel at each stages of growth
     – Process / Processes should be quick to adapt and implement.



•   Customer Focus is Crucial
     – Hear & Interact with customers across all medias.
     – Derive actionable results and track the out come
•   Behavioral Marketing  with Triangulation of Sales Data
     – Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR]
     – Utilize the wealth of sales data & make it work



•   Automated and Integrated Platform Solution
     – Do not invest in segregated systems.
     – Look at integrated platform based solutions.
     – SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH



•   Global Outlook / Reach
     – IT systems must have ability to go global.
     – Should be able to cross‐pollinate across systems.
To Summarize
Contact Us



                           Dynamic Vertical Software Pvt. Ltd.
                                        ASIA PACIFIC | EUROPE | MIDDLE EAST | AFRICA | USA

                            sales@dynamicverticals.com     www.dynamicverticals.com


 INDIA & SUBCONTINENT
 Gurgaon:     6th Floor, Plot No. 80, Sector‐44, Behind Ramada Hotel, Gurgaon‐122003. Haryana
              Phone: +91‐124‐4581000  |  Fax: +91‐124‐4581026
 Bangalore:  Level ‐ 9, Raheja Towers, MG Road, Bangalore‐560001. Karnataka  | Phone: 9910993984
 Mumbai:     1st Floor, Parinee Crescenzo, C38 & C39,G Block, Bandra Kurla Complex, Bandra (East), Mumbai‐400051
              Phone : +91‐22‐33040606 Fax : +91‐124‐4581026

                                                                                             USA
 MEA
                                                                                             Princeton: 12 Roszel Road,
 Dubai: 301, Alfa Building, Dubai 
                                                                                             Suite B‐200,
 Internet City, U.A.E. PO Box 500810.
                                                                                             NJ 08540‐6234.
 Phone: +971‐0‐43630373
                                                                                             Phone : (609) 452‐9551.
 Fax : +971‐0‐44278680
                                                                                             Fax : (609) 452‐0614.

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Retail jaipur - Reshma Nagpal

  • 1. Technology For  e‐Commerce (Get ready to make the most of it!) Reshma Nagpal Chief Marketing & Strategy Officer Dynamic Vertical Solutions (DVS) reshma.nagpal@dynamicverticals.com
  • 2. What is E‐Commerce? Definition: “Deals with using the Internet, digital  communications and IT applications to  enable the buying/selling process”. (The Gartner Group)
  • 4. Some Facts  (Micheal J. Silverstein et al and BCG) Between 2010‐2020 • Consume goods and services (China / India)  worth together   $64 Trillion • India’s Contribution $22.5 Trillion • China’s Contribution  $41.5 Trillion 38x
  • 5. Some Facts… Internet Penetration (INDIA) 2015 250+ Million Imagine the room for greater connectivity Just 15% of urban middle class use the internet Only 4% of rural middle class use the internet 2006 – only 31 million 2012 +121 million 23%
  • 6. Some Facts… ONLINE Retail Revenues (INDIA) 2020 $13.3‐17.6 Billion 2012 23% $3.2 Billion
  • 8. Customers would be driving business  strategies. Customer Driven Commerce C‐Commerce “As ‘e‐’ is a must have and no more good to  have”
  • 10. Customer Characteristics • Young & Youthful – 135m v 30m • Growing Aspirations with a larger Disposable Income • Lack of Time / Constantly on the move • Tech Savvy • Has Awareness with Information on his Tips • Connect 24x7 with Smart Phones / Smart Device • Has a large reach via Social Cloud.  • Thus can Broadcast his Word of Mouth
  • 11. WHY IS TECHNOLOGY SO  CRITICAL? Let’s take a look.
  • 13. Business Expectations • Need for Agility • Customer driven business strategy.  • Convert delighted customers to Raving Fans • Managing  “The Critic” customer  • (beyond value consciousness)
  • 14. Business Expectations… • Need to Penetrate rural & global Markets • (Need for physical & online reach) • Laser thin business margins  • (no room for experimentation ) • Change is inevitable  • (Readiness to adapt & Improvise each day.) • Need for operational excellence
  • 16. Key Steps 4 Key Steps
  • 18. Collaboration is the key  – Synergy amongst competing  & complementing businesses. – IT Infrastructure should support the need. – Should be compliant to integrate with disparate systems • Adaptable & Scalable Systems / Platforms. – Avoid reinventing the wheel at each stages of growth – Process / Processes should be quick to adapt and implement. • Customer Focus is Crucial – Hear & Interact with customers across all medias. – Derive actionable results and track the out come
  • 19. Behavioral Marketing  with Triangulation of Sales Data – Smarter & automated segmentation [Income,region,city, urban/rural, gender, BEHAVIOUR] – Utilize the wealth of sales data & make it work • Automated and Integrated Platform Solution – Do not invest in segregated systems. – Look at integrated platform based solutions. – SHOULD NOT NEED AN ARMY TO MANAGE TECHNOLOGY GROWTH • Global Outlook / Reach – IT systems must have ability to go global. – Should be able to cross‐pollinate across systems.
  • 21. Contact Us Dynamic Vertical Software Pvt. Ltd. ASIA PACIFIC | EUROPE | MIDDLE EAST | AFRICA | USA sales@dynamicverticals.com     www.dynamicverticals.com INDIA & SUBCONTINENT Gurgaon:     6th Floor, Plot No. 80, Sector‐44, Behind Ramada Hotel, Gurgaon‐122003. Haryana Phone: +91‐124‐4581000  |  Fax: +91‐124‐4581026 Bangalore:  Level ‐ 9, Raheja Towers, MG Road, Bangalore‐560001. Karnataka  | Phone: 9910993984 Mumbai:     1st Floor, Parinee Crescenzo, C38 & C39,G Block, Bandra Kurla Complex, Bandra (East), Mumbai‐400051 Phone : +91‐22‐33040606 Fax : +91‐124‐4581026 USA MEA Princeton: 12 Roszel Road, Dubai: 301, Alfa Building, Dubai  Suite B‐200, Internet City, U.A.E. PO Box 500810. NJ 08540‐6234. Phone: +971‐0‐43630373 Phone : (609) 452‐9551. Fax : +971‐0‐44278680 Fax : (609) 452‐0614.