Consult this checklist every single time you produce new content for your company. What else could you do with the fresh material you just wrote?
Written by Jan Sifra, http://www.etarget.sk
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Simple checklist for content creation
1. What type of journalist could benefit from
the material you wrote? How do you pitch
them?
Targeted media
What additional information do you need
Whati is the selling point that you will add to this to prepare press release out of this
information? Perhaps education in beginning. material?
Landing page -
Press release
key message
Fact sheet
post excerpt of material on Tumblr Tumblr
Case study
EBook
Whitepaper
tweet about articles that are published on the blog Twitter
Flickr Is there any presentation in the near
post screenshots of published articles on Flickr Social media
future which can be based on your freshly
written material? Or could you prepare
Organize presentation in the company session for clients with this info?
and invite some people Facebook Presentation
Think about what data do you need to Simple checklist for content creation
make chart out of this information. how
would you sketch this information? Draw Newsletter
simple picture of this material. What
would it be?
What type of customer would be interested to get
sketch Chart/Picture/Scheme this information through email?
diagrams
What picture would you use to assompany this
picture idea so it may become blog post? Is it suitable
animations for client's blog?
Blog article
Who could benefit of getting this
information? Client? Friend? Agency?
Media partner? Blogger? Explanatory email messages sent to
Forward to your partner colleagues or clients count as new
/ colleagues content too.
E-mail communication
What would be the prize if you made the
competition out of the material? What
would be the task for customers taking
part in competition?
Competition
2009_Simple checklist for content creation (3).mmap - 06. 02. 09. -