A look at the different approaches to Second Screen marketing

1. Second Screen Experiences

2. Who’s using second screens?
• According to Nielsen, 88% of tablet users are on
their tablet while watching television
• 86% of smartphone users are on their
smartphone while watching television
Most common tasks done with a second screen:
1. Checking email
2. Exploring content related to a show
3. Checking out deals related to a show’s ad

3. Classic: Second screen for one user

4. Evolved: Second screen with a friend

5. Emergent: Second (third and fourth) screen
with friends

6. Second Screen Genres

7. Social networking aka Social TV

8. Sporting events

9. Gaming

11. Interactive viewing

12. Supplemental information

13. Complementary searching

14. The players
Devices
•
Xbox SmartGlass
•
AirPlay
•
Chromecast
•
Wii U Tablet
Apps
•
Zeebox
•
Shazam
•
Miso
•
Get Glue
•
Yahoo Connected TV
Brands in Second Screen Space
•
Disney Second Screen
•
HSN Remote
•
Sky Go Extra
•
BBC iPlayer
•
Xfinity Remote

15. Not just with the TV

16. Other second screen dynamics
Smartphone > Laptop
Smartphone > Tablet
Tablet > Laptop
Smartphone > Thermostat screen
Smartphone > Futuristic To-Do Boards
Smartphone > Car dashboard

17. User Experience Considerations

18. User-Centric Design Considerations