If the current popularity of digital media in India is anything to go by, in the coming years, digital media is all set to grab a huge share of the marketing investments pie. So how big is digital media really? You can find your answers in this quick snapshot of the digital media scene in India.

1. A SNAPSHOT OF DIGITAL INDIA
Compiled by Ethinos Digital Marketing (January 2012)
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2. Internet User Statistics in India
Mobile
Connections
Landline
Connections Internet
No. of users : 851.7M
Connections
% Growth : 34.02% p.a.
No of users : 34.29M
% Growth : -1.02% No. of users : 100M
% Growth : 50% since 2000
Broadband
Connections
No of users : 12.35M
% Growth : 30.37%
Internet
through
Mobiles
INDIAN USERS No of users : 346.67M
* Sources for all statistics at end of presentation
% Growth : 39.70%
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing
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3. Percentage of Tablet and
Smart phone users in India
* Sources for all statistics at end of presentation
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing
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4. Social Media Users Across
In June 2011, Mumbai had the highest
Major Platforms in India FB user base in India with 3.7 million
FB users (18th in the world)
Chennai has 1.2 million FB users
showing 101.64% penetration (among
internet users). So at an average, every
Chennai internet user has at least 1
profile/page on FB
Chennai has 1.2 million FB users showing 101.64%
penetration (among internet users). So at an
average, every Chennai internet user has at least
1 profile/page on FB
* Sources for all statistics at end of presentation
Top 3 brands on Twitter in
India : MTV India, Times of
India & Vodafone India
India ranks #2 in terms of the Since 2010, Twitter users in
total number of visitors on Indian ranks at #2 in the India have increased by
LinkedIn globally by the number of Google Plus 191%, with more than 20,000
country, following UK at #1 users in July 2011 with users having 500+ followers
142,339 users. that read their updates daily
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing
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5. Sources
• http://www.trai.gov.in/WriteReadData/trai/upload/Reports/56/Indicator_Report-Jun-11.pdf
• http://www.internetworldstats.com/top20.htm
• http://www.dreamgrow.com/social-media-trends-2012-more-than-1-billion-people-using-facebook/
• http://www.mediabistro.com/alltwitter/social-media-india_b12962
• http://www.mediabistro.com/alltwitter/social-media-india_b12962
• http://plusweek.ly/infographic-killer-facts-and-statistics-about-google-plus/
• http://www.alexa.com/siteinfo/slideshare.net
• https://www.google.com/adplanner/planning/site_profile#siteDetails?uid=domain%253A%2520slideshare.net&geo=001&lp=
true
• http://www.goospoos.com/2011/08/social-media-statistics-india/
• http://trak.in/tags/business/2011/06/24/facebook-india-statistics/
• http://www.imediaconnection.in/article/336/Digital/Internet/top-brands-on-twitter-in-india.html
• http://www.booleanblackbelt.com/2011/09/linkedin-user-demographics-and-visitor-statistics-2011/
• http://trak.in/tags/business/2011/07/22/google-plus-statistics/
Digital Strategy | Social Media | Branding & Design | Search | Mobile Marketing
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