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Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

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Starttech Ventures
Starttech Ventures

Παρουσίαση της ομάδας AD&PR Lab (ΠΑΝΤΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟ) που πραγματοποιήθηκε στο πλαίσιο του Mobility Forum & Apps Awards 2015

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MWC 2015: Mission Accomplished Επίκουρθ Κακθγιτρια: Μπζττυ Τςακαρζςτου Μιρζλλα Αλζξου Μαρίαννα Θωμαδάκθ Θοδωρισ Καντολασ Ιςιδώρα Κονδυλθ Κωνςταντίνοσ Κυριαηόπουλοσ Νικόλαοσ Λάμπρου Κάτια Μαράκα Άννα Μαρινάκθ Μάριελ Μπόμπα Κωνςταντίνα Παπαδθμθτρίου Μιχάλθσ Σζργθσ
Goals. • Maximize efficiency across social media and media platforms and channels • Increase reach , increase traffic, maximize exposure • Engagement, dialogue • Develop loyal community
Target Group / Audiences. Businesses and startups (Global and Local) Academic/ Research institutions Journalists, bloggers and social media influencers individuals Municipality of Athens, the Greek State, Authorities
“GRowing the Ecosystem” -Key Message Individuals Companies Start-ups The State Universities Research
Social Media. a. During preparation b. During MWC15 c. After Mwc15
MWC 15 ;) 1. Happening now- Greek pavilion & Greek delegation members news and happenings 2. Growing the ecosystem slogan 3. Cover meetings with a. Ministry of Development b. Enterprise Greece & HAMAC 4. Valuable and relevant content to MWC15
Website – mwc.hamac.gr • in charge for the section of NEWS • Created 17 Articles (Interviews with 17 companies/ Startups) – 3 Main Questions • Who are they • What are they doing • Their goals for MWC • Read 2267 times
Facebook Page • Before (23/1/2015) – 474 Likes • After (16/3/2015) – 771 Likes • Within almost 45 Days we managed to raise the likes by 62.65% • People Reached: 9633 (UK, USA, Turkey, Portugal, India…) *Only organic posts !
Top post
Twitter Account Within 45 Days: We have tweeted 127 times
TOP TWEET OF MWC 2015 Congratulated by the GSMA for our work on Social Media! • 2397 impressions • 7 RTs • 6 Favs
Instagram Account • 20 followers- different countries- including GSMA • Interaction with GSMA
LinkedIn Group 167 Members
Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

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Ad & PR Lab - H Ελληνική αποστόλη στο Mobile World Congress 2015

  • 1. MWC 2015: Mission Accomplished Επίκουρθ Κακθγιτρια: Μπζττυ Τςακαρζςτου Μιρζλλα Αλζξου Μαρίαννα Θωμαδάκθ Θοδωρισ Καντολασ Ιςιδώρα Κονδυλθ Κωνςταντίνοσ Κυριαηόπουλοσ Νικόλαοσ Λάμπρου Κάτια Μαράκα Άννα Μαρινάκθ Μάριελ Μπόμπα Κωνςταντίνα Παπαδθμθτρίου Μιχάλθσ Σζργθσ
  • 2. Goals. • Maximize efficiency across social media and media platforms and channels • Increase reach , increase traffic, maximize exposure • Engagement, dialogue • Develop loyal community
  • 3. Target Group / Audiences. Businesses and startups (Global and Local) Academic/ Research institutions Journalists, bloggers and social media influencers individuals Municipality of Athens, the Greek State, Authorities
  • 4. “GRowing the Ecosystem” -Key Message Individuals Companies Start-ups The State Universities Research
  • 5. Social Media. a. During preparation b. During MWC15 c. After Mwc15
  • 6. MWC 15 ;) 1. Happening now- Greek pavilion & Greek delegation members news and happenings 2. Growing the ecosystem slogan 3. Cover meetings with a. Ministry of Development b. Enterprise Greece & HAMAC 4. Valuable and relevant content to MWC15
  • 7. Website – mwc.hamac.gr • in charge for the section of NEWS • Created 17 Articles (Interviews with 17 companies/ Startups) – 3 Main Questions • Who are they • What are they doing • Their goals for MWC • Read 2267 times
  • 8. Facebook Page • Before (23/1/2015) – 474 Likes • After (16/3/2015) – 771 Likes • Within almost 45 Days we managed to raise the likes by 62.65% • People Reached: 9633 (UK, USA, Turkey, Portugal, India…) *Only organic posts !
  • 9.
  • 11. Twitter Account Within 45 Days: We have tweeted 127 times
  • 12.
  • 13. TOP TWEET OF MWC 2015 Congratulated by the GSMA for our work on Social Media! • 2397 impressions • 7 RTs • 6 Favs
  • 14. Instagram Account • 20 followers- different countries- including GSMA • Interaction with GSMA