The document announces the 2010 call for applications for the Erasmus EuroMedia Awards, which honor outstanding media productions that promote European values and society. Productions can apply in categories like documentary, educational materials, TV/film. Applicants must submit materials by June 28th, and an international jury will evaluate entries and select winners. Winners will be recognized at an award ceremony in October in Vienna, promoting excellence in European media discourse.

1. ESEC
European Society
for Education & Communication
2010
CALL
FOR
APPLICATIONS
Deadline 28 June
Promoting
Excellence
intheDiscourse
onEurope

2. Call
Dear Ladies and Gentlemen,
As the president of the European Society for Education and Communication
(ESEC) I want to invite you to join the competition for the Erasmus EuroMedia
Awards in 2010.
The EuroMedia Awards honour media productions focusing on the development
of a European society and the promotion of European values. A number of high
quality educational media products (DVDs, websites, TV series, magazines) have
been rewarded since 1995.
In 2010, an international jury of renowned experts will again evaluate productions
from all over Europe and honour the most outstanding ones.
The Award goes to ...
The EuroMedia Awards honours media productions that:
• enhance the media discourse on Europe
• provide qualitative discussion of objectives, perspectives and challenges
for the development of European societies
• relate to European topics like cohesion, social values, migration, identity, solidarity ...
• show an educational ambition
The Call for Applications 2010 is now open. We are looking forward to
a great competition in this 15th year of the Erasmus EuroMedia Awards!
Kind regards
Thomas A. Bauer ESEC president

3. Promoting
Quality
Excellence in
the Discourse
on Europe
The Media can bridge gaps and foster mutual understanding
for a common Europe. The EuroMedia Awards are dedicated to
media productions whos excellence is shown to contribute to
the discussion on the development of a European society and
European values.
An Affirmation of Excellence: Awards and Medals
ESEC awards the best European media productions with Special Awards and
Medals of Excellence, emphasising their exceptional nature in terms of
product quality and profound discussion. The Grand Award tops all of them,
as it will be given to the best media production of 2010.
A Seal for Quality: The Nomination
Besides the Awards, the nomination itself is a certificate of quality,
given to all productions that meet the high standards of the ESEC jury.
The respective EuroMedia Seals labels your product as certified by experts.
Recognition of Your Work: International Coverage
Covered by news media from all over Europe, the EuroMedia Awards attract
attention to your work. The www.euromediaaward.eu website presents
all nominees and winners, thus showcasing the best media productions
on Europe.
A Glamorous Event: The Award Ceremony
The winners of the EuroMedia Awards will be announced at the festive
Award Ceremony on October 15, in the glamorous Senate Chamber of
Vienna’s City Hall, followed by an evening reception.
Networking with Media Professionals: The EuroMedia Day
In addition to being a splendid event, the ceremony is a meeting point for
international media professionals. The afternoon presentation of the winners
and the festive evening reception provide the ideal ambiences to socialise
and exchange ideas.

4. ESEC and the Jury
Jury
Members of the Grand Jury:
Miguel Aquilera, Spain
University of Malaga
As the delivering agency, ESEC aims to Thomas A. Bauer, Austria
promote awareness of the historical University of Vienna
common “cultural” area called Europe. Dimitris Charalambis, Greece
Furthermore, ESEC supports initiatives National Council for Television, Athens
that intend to provide media for lifelong Mike Dawney, Great Britain
learning. The EuroMedia Awards are an Middlesex University, London
ideal opportunity to bring productions Joan Hemels, The Netherlands
emphasising this into the spotlight and University of Amsterdam
promote exchange and communication Marko Ivanisin, Slovenia
between media professionals in this field. University of Maribor
The award-winning media productions are Magdalena A. Kalaidjieva, Bulgaria
carefully picked by an international Jury Bulgarian Academy of Science, Sofia
of prominent experts from the field. Ceyhan Kandemir, Turkey
This year, eleven experts from all over Istanbul University
Europe will evaluate the submissions. Barbara Köpplova, Czech Republic
Charles University, Prague
Bernd Mikuszeit, Germany
Institute for Education and Media, Berlin
Gerhard E. Ortner, Germany
Gesellschaft für Pädagogik und Information, Berlin
Palatinus Zoltán, Hungary
Humancare LTD Budapest
ESEC
European Society
for Education & Communication Evaluation Criteria
All submissions for the EuroMedia Awards are evaluated according to specific
quality criteria. ESEC experts will weigh the following aspects in their decisions
for the respective decorations:
– the level of discussion of European topics
– the depth of analysis and critical assessment / reassessment
– the quality of realization in terms of design, aesthetics and media language
– the value for use in educational contexts
– the value for public communication

5. 2009 Winners
Grand Award 2009
In Europe (VPRO, The Netherlands)
The 35-part-series TV-programme reassesses the fragmentized
history of the 20th century in Europe. With its comprehensive
topology of men, societies, regions and cities
it follows an educational mission.
“This is what an educational media should be like within the
context of European self-reflection: a discourse on history as a
history of discourses” (The Jury)
Special Award
for Education & Ethics 2009
Gegen Antisemismus – Against Anti-Semitism
(DVD, Cornelsen Verlag, Germany)
“An achievement in that it provides detailed
and informative materials that come to terms
with a sensitive subject”
(The Jury)
Special Award
for Discourse and Politics 2009
The Scar
(TV series, Calisto Productions, France)
“A sensitive and touching analysis
of the post-iron-curtain challenge
of living together”
(The Jury)
Special Award
for Aesthetics and Design 2009
Josef Winckler – Der Kinoleinwandgeher
(Movie, Focusfilm, Austria)
“Balancing the depth, darkness and earthiness
of contents and messages with subtle and
poetical perspectives”
(The Jury)

6. Evaluation Procedure
Awards&Medals
The Evaluation of all submissions
will take part in two steps:
First Step: Seals / Nominations Categories for Awards and Medals
All applications will be reviewed by Grand Award (3.000 €)
the ESEC panel of experts according Special Award for Education and Ethics (1.000 €)
to the evaluation criteria (see above). Special Award for Discourse and Politics (1.000 €)
All productions that meet those
Special Award for Aesthetics and Design (1.000 €)
criteria will be nominated for the
EuroMedia Awards. Nominees will Medal of Excellence: Documentary / Report*
be informed on August 25. At the Medal of Excellence: Teaching Material*
Award Ceremony on October 15, all Medal of Excellence: Networking Media*
nominated submissions will receive Medal of Excellence: Fictional Programme*
the EuroMedia Seal of Approval
Medal of Excellence: Integrative /
certification alongside with a digital Convergent Media*
version of the Seal of Approval Logo
* not endowed
for use on all informative material
connected to the certified product.
Sponsorship Awards
Second Step: Awards and Medals Sponsorship Award on Migration/Integration
All nominated productions will (1.000 €)
compete for the EuroMedia Awards
and the Medals of Excellence. The sponsored by ,
Grand Jury will rank the submissions the European Communication Certificate
and decorate exceptional works at
the Award Ceremony. Prizes in the
following categories will be awarded: Calls for additional Sponsorship Awards
will be published on our homepage
www.euromediaaward.eu by May 2010.

7. Participation
Awards&Medals
How to apply
Addressees Step 3. Transfer the participation fee
The Call for Application for the EuroMedia Awards is aimed Please transfer the appropriate participation fee
at a wide range of institutions both public and private: valid for your company / institution (see tablet)
• publishing companies, product development companies to:
• media organisations and institutions ESEC European Society for Education and
• journalists from all media categories Communication
• initiatives and project groups, NGOs POSTBANK (Germany)
Various media productions are considered for the Awards: Account Number: 732662462
• Print media productions Bank Code: 44010046
• Radio programmes / television series BIC: PBNKDEFF
• Movies, documentary films IBAN: DE89440100460732662462
• Websites, Multimedia CDs, DVDs Bank fees must be covered by the participant.
• Integrative Media projects
Participation fee Countries Countries
How to apply Group A Group B
Applications should be sent both by Mail and E-Mail. Fee EUR 225,- EUR 175,-
Step 1. Send an E-Mail to Reduced fee* EUR 150,- EUR 100,-
applications@euromediaawards.eu including
* Reduced fee applicable to non-profit organizations and
• the completed application form (Please download educational institutions.
from our homepage, format: .pdf) Group A: Austria, Belgium, Cyprus, Denmark, Finland, France,
• An abstract with a content description and explanatory Germany, Greece, Ireland, Italy, Luxembourg, Malta, Norway,
statement on the submitted production Netherlands, Portugal, Spain, Sweden, Switzerland, United
Kingdom
in English language (format: .pdf or .doc)
Group B: Albania, Belarus, Bosnia-Herzegovina, Bulgaria,
• Between one and three pictures/screenshots of the Croatia, Czech Republic, Estonia, Hungary, Kosovo, Latvia,
submission in a good resolution/size (minimum Lithuania, Macedonia, Moldavia, Montenegro, Romania, Poland,
requirement 1024 x 786 dots, format: .jpg or .png) Serbia, Slovakia, Slovenia, Turkey, Russia, Ukraine
Step 2. Send a letter/parcel to the ESEC Office Applications are completed with the receipt of the
(address on the reverse side of the flyer) including participation fee. A confirmation E-Mail will be
• Two (!) copies of the submission and/or free and sent within a week.
unrestricted access to productions available online,
DEADLINE FOR APPLICATIONS: JUNE 28, 2010
including url and any relevant codes
• A trailer of up to three minutes (video or animated
presentation) both for presentation on the EuroMedia
website and during the Award Ceremony (formats:
.mov, .mpg, .avi) on CD, DVD or USB stick
• Please include hardcopies of the application form and
the abstract

8. Since 1995, the Erasmus EuroMedia Awards
are granted to outstanding media productions
contributing to the development of a European
society and value system.
15 Years
1995–2010
Erasmus Euromedia Awards
Call for Applications 2010
Deadline for Applications 28 June
Notification of Nomination 25 August
Awarding Ceremony 15 October
For additional information and
the latest news please visit our website:
www.euromediaawards.eu
Follow us on Twitter Team
twitter.com/euromediaawards Thomas A. Bauer, Prof. Dr.
President of ESEC and Head of the Jury
E-Mail: thomas.bauer@euromediaawards.eu
Phone: +43 1 4277 49336
Axel Maireder, MA
Coordination, Media Relations
E-Mail: axel.maireder@euromediaawards.eu
Phone: +43 1 4277 49375
Katharina Oke, MA
Award Organisation and Application Management
E-Mail: katharina.oke@euromediaawards.eu
Phone: +43 1 4277 49370
European Society for Education Bianca Grossberger
and Communication Office Management
c/o Department of Communication E-Mail: office@euromediaawards.eu
University of Vienna Phone: +43 1 4277 49335
Schopenhauerstraße 32 Andreas Prummer
A-1180 Vienna Webmaster
Austria E-Mail: webmaster@euromediaawards.eu
ESEC
European Society
for Education & Communication