Euro RSCG Russia is part of the worldwide Euro RSCG advertising network with over 230 offices in 75 countries. Euro RSCG Russia has been operating in the Russian market since 2003 with over 80 employees providing integrated marketing solutions. Their PR division, Euro RSCG PR, was launched in 2009 and provides PR and communications services, leveraging synergies with the creative, digital, and research divisions of Euro RSCG Russia and the worldwide Euro RSCG PR network. Euro RSCG PR implements strategic PR programs for clients through media relations, event organization, materials development, and opinion leader engagement.

1. EURO RSCG RUSSIA CREDENTIALS

2. About Euro RSCG Russia
_ Euro RSCG Russia enters in a worldwide advertising network
“Euro RSCG Worldwide”
_ The network “Euro RSCG Worldwide” develops integrated
solutions to global, regional and local clients with the help of
the following tools:
_ Advertising
_ Marketing Services
_ Corporate communications
_ Interactive solutions
_ PR
_ Trade marketing
_ Sales and consumer promotions
_ Databases and direct marketing

3. Around the world
233 offices
75 countries

5. 2009 – The European Communications Group of the Year

6. Advertising Age gave to the network a title “World’s Largest
Advertising Network” for the third time in a row

7. Euro RSCG Russia Structure
_ Euro RSCG Russia operates in the Russian market since 2003.
_ More than 80 colleagues
_ Since 2009 Euro RSCG and ADV Group are strategic partners in Russia
The Creative Agency
“Euro RSCG”
The PR Agency
“Euro RSCG PR”
The Digital Agency
“Euro RSCG 4D”
The Pharma Marketing Agency
“Euro RSCG Life”
Full support of HAVAS Media agencies
(MPG-Russia and Arena) and other business
units of ADV Group

8. About Euro RSCG PR
_ Euro RSCG PR is a part of the integrated group Euro RSCG Russia
that provides PR & Corporate Communications services to Russian
and foreign companies
_ The division was launched in the Russian market in 2009
_ Our advantages are:
_Synergy with Euro RSCG Worldwide PR divisions
_Synergy with creative & digital divisions of the group, including
research, strategic consulting, design and production
_Expertise in different business categories (B2B, B2C, FMCG)
_ Know-how PR technologies
_ In-house development of the full range of PR services,
including strategic planning, monitoring & analytics

9. Synergy with Euro RSCG PR Worldwide

10. About Euro RSCG Worldwide PR
_ Headquartered in Paris with a strong established network
across 49 agencies in 29 countries
_ Extensive experience in creating and managing PR
programs for a wide range of clients of all sizes globally
_ Best Corporate Communications Agency in Europe (Holmes
Report)
_ Ranked #1 in France and Israel, top 3 in Poland, top 5 in
Germany, Finland and The Netherlands, and the only
Laurent Habib specialized corporate communications agency in the Middle
Euro RSCG WW PR CEO
East
_ In the UK, winner of the Campaign of the Year 2007/08
(PR Week) and voted PR Firm of the Year 2008
(Hedgefund Journal Awards)
_ Winner of Best Communication Case in France and Benelux
(European Excellence Awards 2008)

11. Our Capabilities

12. Global Coverage of Euro RSCG WW PR
North America:
New York, San Francisco, Europe:
Los Angeles, Pittsburgh, Prague, Czech Republic; Helsinki, Finland; Paris, France;
USA Düsseldorf, Frankfurt, Hamburg, Germany; Milan, Rome, Italy;
Rotterdam, Netherlands; Denmark, Sweden, The Nordics;
Warsaw, Poland; Madrid, Barcelona, Spain; London, Edinburgh,
Manchester, U.K.
Middle East:
Tel Aviv, Israel; Beirut,
Lebanon; Dubai, U.A.E.
Asia Pacific:
Sydney, Canberra,
Melbourne, Australia;
Shanghai, China; Bangalore,
LATAM: Mumbai, New Delhi, India;
Mexico City, Mexico; Lima, Peru; Manila, Philippines
Panama, Panama; Buenos Aires,
Argentina; Caracas, Venezuela;
Bogotá, Colombia; Montevideo,
Uruguay; Quito, Ecuador; La Paz,
Bolivia; Brasilia, Sao Paulo, Rio de
Janeiro, Brazil; Santiago, Chile
1,500 pr & corporate experts. 29 countries. 49 offices.

13. Top 10 Global Network
Source: The Holmes Group, July 2007

14. Key Clients of the Network

15. Recognized Talents
_ 2008 European Consultancy of the Year
_ 2008 Baltic Region Award (Volvo C30 Launch in Poland)
_ 2008 Best Communication Case France (INPES)
_ 2008 Best Communication Case Benelux (World Whisky Index)
_ 2007 Financial Consultancy of the Year
_ 2007 Best Campaign of the Year – Grand Prix
_ 2007 Best Corporate & Business Campaign
_ 2007 Best Financial Communications Campaign (Mittal Steel bid for
Arcelor)
_ 2007 Best European PR program (Mittal Steel bid for Arcelor)
_ 2007 European Communications Awards for best M&A
communications in Europe
_ 2006 Best European Financial Communications Campaign
_ 2006 Benelux Consultancy of the Year
_ 2006 Financial Consultancy of the Year (AMO network)
Source: Sabre Awards/Holmes Report, 2006- 2008 & European Excellence Awards 2008

16. And Recognized Thought Leadership
_ Brands in Recession (2008)
_ Role of Corporations in Today’s Society
(2007)
_ Opinion Leaders – The new generation
of corporate, finance, media and
influencers (2006)
_ E-influence (2006)
_ Corporation in Crisis and the Media –
The Misunderstanding (2005)
_ The Common Values of Europeans
(2005)
_ Opinion Leaders – The Society of
Mistrust (2004-2005)

17. What can Euro RSCG PR do for you?

18. Darya Belunskaya, PR manager
Darya is a very experienced PR professional with deep
theoretical knowledge she got in Moscow State University
of International Relations (MGIMO University), Faculty of
International Journalism, Public Relations and successful
implementation of that theory during last 5 years in well-
known international companies being responsible not only
PR projects but strategic consulting projects as well.
Darya has a great energy and attention to keep eye on
each single detail in daily projects and ability to see
perspectives and long-term strategy
Since March 2009 – Euro RSCG PR, PR Manager, Client:
Peugeot
2007-2009 – Colliers International (a leading real estate
consultancy), Project Manager (corporate brand, HORUS
Capital, MIRAX Group, Capital Group etc)
2005-2007 – Strategic consultant, AGA Management
(IES-Holding, Renaissance Insurance etc)

19. Ilya Baryshev, PR manager
Ilya has analytical mind-set which along with his previous
work experience at research projects helps him in his
daily responsibilities, such as: PR campaigns analysis,
planning and preparation of analytic reports. In parallel
Ilya is a very talented communications expert. He easily
installs and supports relations with persons that helps
him to build large database of media representatives of
all segments
Since April 2009 – Euro RSCG Russia, PR Manager
Client: Peugeot
2008-2009 – Public Promotions, PR Manager (Bally, ENEL,
Furla, H&M, Santoni)
2007-2008 – SU Higher School of Economics, Junior
research fellow
2004-2008 – Publishing house Planet five continents,
researcher and correspondent

20. Our Services
Internal &
External
PR Audit
ytics
Anal
PR Str
ate
Tacticsgy &
Develo
pment
Media
Monitoring
PR Cycle
Work w
it
Media h
Work
Opiniwith
Leadeon
rs
Events
Organizati’o
n
ing &
Marketterials
PR Ma pment
Develo

21. Case Study: PR services provided to Peugeot Russia

22. Internal & External PR Audit
_ Before starting a project we review the current PR situation of the
company, including its presence in mass media, correspondence of PR
work to the brand’s positioning & to the company’s strategic goals, and
the competitive environment

23. PR Strategy & Tactics Development
_ The results of PR audit help us to provide the client with efficient and
detailed communications strategy and PR plan

24. Work with Media
_ As work with media is the key PR activity, we are concentrated on being
in close day-to-day contact with the journalists, providing them with
information and comments, initializing articles and interviews

25. Events’ Organization: 308 CC Launch
_ Press breakfast
_ 44 journalists (TV, radio, lifestyle & specialized publications, on-line
media)
_ 2 video interviews, 3 issues on radio, 38 publications

26. 308 CC Launch: LCI Reportage
http://tf1.lci.fr/infos/economie/entreprises/0,,4401949,00-l-auto-bleu-blanc-rouge-tient-la-route-en-russie-.html

27. 308 CC Launch: LCI Reportage
http://tf1.lci.fr/infos/economie/entreprises/0,,4401949,00-l-auto-bleu-blanc-rouge-tient-la-route-en-russie-.html

28. Events’ Organization: Press Conference
_ Press conference dedicated to changes in Peugeot Russia top management
_ 40 journalists (TV, radio, business & specialized publications, on-line
media)
_ 2 video interviews, 3 issues on radio, 3 interviews for top business titles
(Vedomosti, Interfax, Reuters), 4 interviews for specialized media

29. Marketing & PR Materials Development
_ Experience of PR team and synergy with other Euro RSCG Russia divisions
allow us to develop all the marketing & PR materials in-house

30. Work with Opinion Leaders
_ Opinion leader’s point of view is a very efficient tool to influence the target
audience. That’s why we work with celebrities, known bloggers and other
opinion leaders in order to engineer buzz around the client’s brand

31. Media Monitoring
_ Daily media monitoring along with follow-up help us to immediately see
the effect of our activity and to update it if needed

32. Analytics
_ Analysis of PR index provides us with ongoing information on the efficiency
of the implemented tactics. Competitors’ activity analysis helps to better
understand the current situation and to find the best PR solutions for the
client’s business development

33. Thank you for your attention!