Presentation by Teresa Presas, Director General of the Confederation of European Paper Industries (CEPI) during the European Paper Day at DRUPA, 8th of May 2012.
2. Confederation of European Paper Industries
Represents:
19 National Associations
683 companies
1,000 mills
3. European Pulp and Paper Industry
Paper production 89 mio tons
Pulp production 12 mio tons
Turn over € 80 bio
€18 billion added value to EU GDP
230 000 job
Employment multiplying effect: 8 times
60% in rural areas
4. CEPI Vision
Roll out of Roadmap 2012
The European Pulp and Paper
Industry is a leading example
of how competitiveness and
sustainability can go hand in
hand
5. Competitiveness and sustainability
69.6% of paper is recycled; wood is renewable
53% of wood used by paper industry comes from certified
responsibly managed forests
30% reduction of GHG since 1990
54.5% of total on-site primary energy is renewable
Produces 20% of biomass energy in Europe
96% of electricity is produced through CHP
83% of pulp & paper products produced in EMS certified mills
Decoupled production and environmental impacts
Is committed to reach zero accidents
Innovative and technology driven
6. Climate Change 4th assessment report
“a sustainable forest management strategy aimed
at maintaining or increasing forest carbon stocks,
while producing an annual sustained yield of
timber, fibre or energy from the forest, will
generate the largest sustained mitigation benefit”
International Panel on Climate Change
7. At a crossroads
Financial turmoil in Europe
Raw materials struggle
Mainstream substitution technologies
Power shift in the global economy
Un-level playing field at global level
8. A connected world
• Population by 2050 – 9 billion
• GDP from US$35 to 72 trillion by 2030
• Cereal demand: + 67% by 2050
• Energy demand double by 2030
• GHG emissions decrease 50-80% by 2050
• Water demand to increase 30% by 2030
• Land deficit by 2050 – 200 million ha
9. Some key drivers ….
Climate change Land use/
Fiber Global recession
Resources availability
Renewable
Carbon trading/tax Demographics
Biochemicals
Recycling Water Google
Innovation
The global consumer Literacy
China
Biofuels Technology Food
Energy prices/ Biorefineries Supply/prices
security Transport
Globalization Financial system
Geopolitics Knowledge
Sustainability mobility
Sustainable Forest
Management Urbanization
New business models
10. ….shaping the future
Low carbon economy – zero emissions
Efficient use of resources – zero impact
Sustainable material management – zero
waste
Sustainable consumption – zero wastage
Management of residues and waste – zero to
landfill
11. The CEPI 2050 Roadmap
Rediscovering the route to growth
12. It’s time to change
Henry Ford:
“If I had asked
people what they
wanted, they
would have said
a faster horse”.
13. The challenge
50% more value, 80% less fossil CO2,
40 years from now
in a mature European market, with a stagnating population,
within a broad sector scope
THE FOREST FIBRE SECTOR tor
14. Value
The core strategy of the
path to 2050 is to get the
highest possible value
from resources – wood,
virgin and recycled fibre,
wood fibres and non-
fibre raw material
15. Integration
With paper at its core, a system of integrated
recycled and integrated virgin mills, balanced by non
integrated mills, will produce a number of new
products and services, using the whole input raw
material .
21. An Industry in transformation
Modern high-tech industry with traditional heritage
Innovative industry fit for the new economy
Essential part of European society, in line with society’s
values
Competitive industry, supporting the rural economy
Driver of Europe’s sustainable green growth future
Resource efficient with renewable materials and recyclable
products
Excelling in fiber knowledge
High ICT user
22. The Future
Central part of the bio economy
Modern high-tech industry with traditional heritage
Growing in value, in line with the EU GDP
Innovative industry fit for the new economy
Creating new products and services
Essential part of European society, in line with
Extending the base of current products
society values
Able of decarbonizing
Competitive industry, supporting the rural
Driven by a technological push
economy
Driver of Europe’s sustainable green growth future in:
Creating opportunities
• The materials and
Resource efficient with renewablepackaging concept 2050
recyclable products • The information sector 2050
•
Excelling in fiber knowledge The health care sector 2050
• The resource management 2050
High ICT user
23. But only if….
We get the raw material needed.
We have access to finance / investment
We find the breakthrough technologies
We remain competitive compared to our global
competitors
24. CEPI Roadmap 2050
Forecast of the • A vision
future? • A strategic industry
An industry
commitment?
An action plan?