Europeana Awareness Assembly, Prague, 10 July 2013

1. WWI Collecting DaysWWI Collecting Days
Europeana AwarenessEuropeana Awareness
WP1 - Media Campaigns in BelgiumWP1 - Media Campaigns in Belgium
Jef Malliet, Erfgoedplus.beJef Malliet, Erfgoedplus.be
Prague, 9 July 2013Prague, 9 July 2013

2. July 9, 2013
The Belgian caseThe Belgian case
FragmentationFragmentation
Separate Policies – Agendas - MediaSeparate Policies – Agendas - Media
 Politics: 7 governmentsPolitics: 7 governments
• Federal levelFederal level
• Flemish | French | GermanFlemish | French | German communitiescommunities
Person-related mattersPerson-related matters
• Flemish | Walloon | BrusselsFlemish | Walloon | Brussels regionsregions
Territory-related mattersTerritory-related matters
 Media:Media:
• Flemish | French speakingFlemish | French speaking
 Heritage PolicyHeritage Policy

3. July 9, 2013
Belgian Heritage PolicyBelgian Heritage Policy
FragmentationFragmentation22
Flemish CommunityFlemish Community
Walloon CommunityWalloon Community
German CommunityGerman Community
€€
Flemish RegionFlemish Region
Brussels RegionBrussels Region
Walloon RegionWalloon Region
€€€€€€
 Movable heritageMovable heritage
 Intangible heritageIntangible heritage
 LibrariesLibraries
Federal StateFederal State
BelgiumBelgium
55 ProvincesProvinces
5 Provinces5 Provinces
 MonumentsMonuments
 ArchaeologyArchaeology
 LandscapesLandscapes
 ‘‘Royal’ MuseumsRoyal’ Museums
 ‘‘Royal’ InstitutesRoyal’ Institutes
 Public ArchivesPublic Archives
 People - CulturePeople - Culture  TerritoryTerritory
 IntegratedIntegrated
 Drill-downDrill-down
 X-domainX-domain
E.g.:E.g.:
•Some coordination (e.g. digital heritage)Some coordination (e.g. digital heritage)
•WWI collecting daysWWI collecting days

4. July 9, 2013
Collecting daysCollecting days
WWI commemoration 2014-2018WWI commemoration 2014-2018
 Ieper, In Flanders Fields Museum 12/12/12Ieper, In Flanders Fields Museum 12/12/12
Pilot, Part of Europeana Awareness WP2Pilot, Part of Europeana Awareness WP2
 Heritage Day 21 April 2013Heritage Day 21 April 2013 (is not the European Heritage(is not the European Heritage
Day – in Flanders: OMD – Open Monuments Day in Sept./Oct.)Day – in Flanders: OMD – Open Monuments Day in Sept./Oct.)
3 events: Antwerpen, Hasselt, Leuven3 events: Antwerpen, Hasselt, Leuven
 Other Collecting DaysOther Collecting Days
• 18/5 Dendermonde18/5 Dendermonde
• 22/5 Aarschot22/5 Aarschot
• 7/9, 15/9, 12/10, 19/10, 12/11, 14/12, 2/3, 23/3, ...7/9, 15/9, 12/10, 19/10, 12/11, 14/12, 2/3, 23/3, ...
 So far none in ‘Federal’ Brussels or in FrenchSo far none in ‘Federal’ Brussels or in French
speaking partspeaking part

5. July 9, 2013
Collecting daysCollecting days
FeaturesFeatures
 Each CD another organisor (most underEach CD another organisor (most under
coordination of a Province)coordination of a Province)
• Heritage-related institutionsHeritage-related institutions
• Own website, projects, stakeholders, network ofOwn website, projects, stakeholders, network of
volunteersvolunteers
• Own WWI commemoration activitiesOwn WWI commemoration activities
• Own press-contactsOwn press-contacts
• No (direct) connection with EuropeanaNo (direct) connection with Europeana
 PR materialPR material
• Hard to make joint announcementsHard to make joint announcements
• Each wants to use own profileEach wants to use own profile
• Europeana PR material = supplementaryEuropeana PR material = supplementary

6. July 9, 2013
Collecting daysCollecting days
MediaMedia
 Communication to the pressCommunication to the press
• Not uniformNot uniform
• Each institution has their own channels and requirementsEach institution has their own channels and requirements
• Europeana not central, cannot be imposedEuropeana not central, cannot be imposed
• Europeana cannot attract their target groupsEuropeana cannot attract their target groups
• Costs/time cannot be justified for EuropeanaCosts/time cannot be justified for Europeana
 Interest of the pressInterest of the press
Before the event:Before the event:
• Hard to get – only local press carries the announcementsHard to get – only local press carries the announcements
During the event:During the event:
• Press is interested in speaking with participantsPress is interested in speaking with participants
Reporting:Reporting:
• Interest in the stories, not in the organisationInterest in the stories, not in the organisation

7. July 9, 2013
Media CampaignMedia Campaign
BalanceBalance
 Scattered like the Belgian political and heritageScattered like the Belgian political and heritage
policy landscapespolicy landscapes
• Hard to do one national campaign (so far action only inHard to do one national campaign (so far action only in
Flanders)Flanders)
• Motivate other parts of Belgium through success inMotivate other parts of Belgium through success in
Flanders???Flanders???
 Interest has been raised at local levelInterest has been raised at local level
• Many events, connected to EuropeanaMany events, connected to Europeana
• Many local institutions (organisors) learn to knowMany local institutions (organisors) learn to know
EuropeanaEuropeana
• Their target groups are exposed to EuropeanaTheir target groups are exposed to Europeana
 Larger scale press action still possibleLarger scale press action still possible
• Attracting attention to the local content in EuropeanaAttracting attention to the local content in Europeana
1914-1918 website1914-1918 website

8. July 9, 2013
Thank youThank you
Contact:Contact: jef.malliet@limburg.bejef.malliet@limburg.be
www.erfgoedplus.bewww.erfgoedplus.be