PostBeyond platform overview slide deck. Includes high level information on Employee Advocacy, Advocate Marketing, PostBeyond clients, PostBeyond app screenshots.

1. Social Media Advocacy Platform

2. 1. Business Issue
2. What is an Advocate?
3. Why Engage Employees?
4. Aligning to Goals
5. Business Value
6. Employee Benefits
7. Solution
Table of Contents

3. Business Issue
There is an untapped resource that can help
promote and grow your business – your employees.
Most organizations want their employees to be
advocates for their brand, but don’t have the processes
or tools in place to facilitate advocacy at scale.

4. What is an Advocate?
An advocate is
someone who
speaks out in
support of a brand.
Advocates can be…
• Employees
• Ambassadors
• Partners
• Customers

5. Why Engage Your Employees?
Empowering employees to become advocates of your
business is an essential part of marketing today.
Customers turn to social media to discover new products /
services and discuss their experiences with brands. It is essential
to have the largest and most positive brand presence possible.

6. Aligning to Business Goals
Advocacy programs align with key metrics across your organization.
Marketing
Sales
HR
Comms/PR
DEMAND
CLOSE RATE
RECRUITING
REPUTATION
Message Reach – Inbound Leads –
Earned Media – Social Engagement
Leads -– Relationship Building –
Lead Nurturing – Thought Leadership
Employee Morale – Talent Referrals –
Corporate Reputation – Candidate Pool
Awareness – Thought Leadership – Internal
Communications

7. Business Value
Advocacy
Programs
Maximize Organic
Reach and Trust of your
Content
Increase Engagement:
Sharing, Voting,
Attending, Buying
Boost Employee Morale,
Build Brand Champions
Gain Insight through
Analytics, Improve
Content Performance

8. How will your Employees benefit?
Rewards
Employees can be rewarded with prizes for being a top social contributor.
Recognition
Employees can gain recognition from colleagues for being influential on social media.
Engagement
Employees feel more connected to the brand and are more aware of brand initiatives.
Social Media Training
Employees gain useful knowledge on social media strategies and best practices.
Personal Brand Building
Employees become more social media savvy and build their personal brand.

9. Who’s using Employee Advocacy?

10. The PostBeyond Solution
PostBeyond makes it easy for employees
to share their organization's social content.
By distributing content through the
personal networks of employees,
PostBeyond expands the reach of a
brand’s content and builds engagement
through peer-to-peer conversations.

11. High-Level Workflow
Brand
Content
Your
Employees
Personal
Networks
• Select the content
you want shared by
employees
• Ensure messaging
is on-brand
• Draw attention to
new content, increase
visibility for old
• Import content
to create Posts in
PostBeyond
• Organize your
Posts into categories
• Make specific
Posts available to
specific user groups
• Easy, one-click
sharing to FB, LI, TW
• Share from any device:
mobile, tablet,
laptop, desktop
• Gamification with
leaderboards to
boost engagement

12. Company Name

13. Company Name

14. Admin Analytics,
Gamification &
Leaderboards

15. Social Media Advocacy Platform