Lecture 1

Marketing Auctioneering, Valuation & Estate Agency Lecture 1 Evelyn Casey [email_address]

Marketing Syllabus ,[object Object],[object Object],[object Object]

Why study marketing? ,[object Object],[object Object],[object Object]

Defining Marketing ,[object Object]

Marketing Objective ,[object Object]

Definition of a Market ,[object Object],[object Object]

The Marketing Process ,[object Object],[object Object]

The Marketing Process ,[object Object],[object Object],[object Object]

The Marketing Process ,[object Object]

The Marketing Process ,[object Object],http://www.lisney.com/Property-Services/Property-Services-Property-Management.aspx

The Marketing Process ,[object Object],[object Object],[object Object],[object Object]

Connecting with Consumers ,[object Object]

Preparing a Marketing Plan ,[object Object],[object Object],[object Object]

Marketing Research ,[object Object],[object Object]

New Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Buyer Behaviour ,[object Object],[object Object]

Marketing Management ,[object Object]

Marketing Communications Mix (The Promotion Mix) ,[object Object],[object Object]

Integrated Marketing Communications ,[object Object],[object Object]

Marketing Communications ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Planning ,[object Object]

Services Marketing is different ,[object Object],[object Object]

Objectives of Advertising ,[object Object],[object Object],[object Object]

Branding ,[object Object],[object Object]

The Product Life Cycle ,[object Object],[object Object]

Marketing Management Philosophies ,[object Object],[object Object],[object Object],[object Object],[object Object]

Production Concept ,[object Object]

The Product Concept ,[object Object]

The Selling Concept ,[object Object],[object Object]

The Marketing Concept ,[object Object]

The Societal Marketing Concept ,[object Object]

Marketing Vs Selling ,[object Object],[object Object],[object Object],[object Object]

Marketing Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Planning & The Marketing Process ,[object Object]

Strategic Planning & The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission Statement ,[object Object],[object Object],[object Object]

Strategic Planning & The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategic Planning and The Marketing Process ,[object Object],[object Object],[object Object]

Strategic Planning and The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Boston Consulting Group Approach

Product Strategies for Growth ,[object Object],[object Object],[object Object],[object Object],[object Object]

Exam & Assignments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lecture 1

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Lecture 1