Mitch Colleran, Partnership Manager, Eventbrite
Discover the latest tools and trends in technology and how they can be used to transform your events. In this session, Mitch Colleran will present five real-time product demos of new event tools and services to help you save time, scale your efforts, and take your event to the next level. From the latest apps for smart phones, to hardware improvements and open APIs, find out what the pros are using to make their events go off without a hitch.
1. Tech Tools: The Event
Ecosystem
Mitch @Colleran, Partnerships & Integrations at
Eventbrite
#ELEVATENYC
2. Get the Most Out of This Session
Housekeeping items:
@Colleran
#ELEVATENYC
• Participate on Twitter
• #elevateNYC, #techtools
• @Eventbrite, @BizBash_News, @Colleran
• Think of questions for Q&A
• Slides will be posted to Slideshare.com
3. Tech Tools to Elevate your next Event
Session Schedule
@Colleran
#ELEVATENYC
• 3 Macro Trends
• Tech Tool Summaries:
• Bob.tv: Deb Greif, Managing Director
• FirstGiving: Laura Reino, Business
Development
• Eventbrite: Matt Rosenberg, SVP of Sales &
BD
• GroSocial: Zach Mangum, CEO
• Xomo: Jeff Sinclair, CEO
4. Tech Trends
Who cares?
@Colleran
#ELEVATENYC
Benefit: Technology lowers costs, increases
efficiency, and increases utility.
Problem: Lots of noise. Every service self identifies as
innovative.
How to find success: Understanding more macro
market trends will help you identify real opportunities to
improve your business.
Example: Online Video
5. Broader Tech Trends
@Colleran
#ELEVATENYC
Mobile:
Everyone has smart phones, but how should they be
used to your advantage?
Hardware Improvements:
With iPads, Phablets, and $100 devices with more
power than the Apollo Lunar Module, devices can do
much more than ever before, but where does one
start?
Connected Platforms and Open APIs:
If I told you this means less fiddling with
spreadsheets, CSVs, and manual imports, would I
have your attention?
Trends that Apply Today
6. Tech Trend #1
Mobile Adoption
@Colleran
#ELEVATENYC
Trend: We’re all walking around with mini computers in
our pockets. Attendees and organizers are already using
these devices to receive information from their
networks, general news, and more.
Impact: It has never been easier to provide attendees with
the information they need at their finger tips.
What is being replaced: Paper brochures, posted
signs, PDF attachments to emails, last minute trips to the
printer.
7. Tech Trend #2
Hardware Improvements
@Colleran
#ELEVATENYC
Trend: Hardware technology is constantly becoming more
advanced and cheaper (thanks to Moore’s Law).
Impact: With improvements to widely available hardware
devices, companies are replacing specialized hardware
with these devices.
What is being replaced: Point of sales, badge/ticket
scanners, lead retrieval hardware, business cards, etc.
8. Tech Trend #3
Connected Platforms and APIs
@Colleran
#ELEVATENYC
Trend: Companies are releasing open APIs (Application
Programming Interfaces), so that software vendors can
easily integrate data
Impact: Users’ data is less likely to be stuck on one
platform making it easier for different services to work
together
What is being replaced: Spreadsheets, CSVs, and
manual importing/exporting of data
10. Bob.tv 1
Subtitle
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
11. Bob.tv 2
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reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
12. Bob.tv 3
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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13. Bob.tv 4
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aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
14. Bob.tv 5
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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15. Bob.tv 6
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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17. FirstGiving 1
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18. FirstGiving 2
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19. FirstGiving 3
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20. FirstGiving 4
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21. FirstGiving 5
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22. FirstGiving 6
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23. FirstGiving 7
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26. Unmatched size, scale and expertise
@eventbrite
#ELEVATENYC
1.5 million events
100 million registrations sold
$1.5 billion in gross tickets
Events in 179 countries
27. #ELEVATENYC
@eventbrite
Speed Scale Security
Product innovations launched in 2012: 200+
Top engineering and product talent in 2013: 105
Seamless handling of high volume, high demand
onsales
Site uptime in 2012: 99.9%
Dedicated team members to fight fraud: 15
35. Eventbrite
for mobile
25%event page traffic
from mobile devices
60%lift in conversion for
mobile-optimized events
Discovery Mobile Purchasing
Mobile Optimization
critical to increasing conversions
36. Entry Manager
Ticket Scanner
At The Door
Mobile Box
Office
Eventbrite
Event Discovery
150kactive users per week
3.1mtickets scanned in 2012
619ktickets sold in 2012
Our Mobile Solutions
37. social media mobile growth reporting &
analytics
Analyzing Data
to impact your bottom line
38. Monitor your sales
Maximize marketing dollars
Identify trends
Real-Time Data
to make the right business decisions
54. Xomo 1
Subtitle
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
55. Xomo 2
Subtitle
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tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
56. Xomo 3
Subtitle
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aliquip ex ea commodo consequat. Duis aute irure dolor in
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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57. Xomo 4
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.
58. Xomo 5
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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59. Xomo 6
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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60. Xomo 7
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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61. Xomo 8
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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62. Xomo 9
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pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
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Introduce yourself! Thank everyone for being here (Audience and the Panel).
Thanks for the introduction. Technology is already affecting every aspect of your life. Consider the difference in how you receive information today versus just 5 years ago. You probably discovered this event via twitter, or you received an email announcement to you smartphone. You probably have a couple blogs that you check every day for interesting articles – you might even use an RSS reader to follow your favorites. In similar ways, broader tech trends are changing the ways that people are hosting events. A lot of people think that technology is disconnecting us – they have an image of someone heads down, scrolling through Facebook at the dinner table, and ignoring real life human contact. But today, we’re going to talk about how technology can be used to bring us together at events. And first, we’re going to talk about broader tech trends that you can take advantage of that will help you be more successful in bringing people together. Mobile: When your primary connected device was a desktop computer with a keyboard, technologies were invented to cater to this set-up. No applications used GPS, because your computer was always in the same place. Applications could be text heavy because there were massive screens. And with a keyboard, text input was easy. With mobile, this all changes. Now everyone is walking around with a smartphone and apps are becoming more powerful. We’ll discuss how to take advantage. Hardware Improvements: Hardware used to be very expensive. Now general consumer hardware is replacing specialized business hardware. Have you seen an iPad replace a cash register at your local coffee shop yet? As consumer hardware becomes more powerful, you’ll see it replace specialized enterprise hardware in many more ways. Connected Platforms and APIs: In short APIs are ways for independent websites to interact with each other. -- Define APIA great example is Facebook – when you go to a separate webpage and click a Facebook ‘Like’ button – the way that action is communicated to your Facebook newsfeed is through an API. 5 years ago, only a few services had APIs – but now, almost every service offers an API .. Which increases the chances that web services that you’re already using are integrated with each other and providing a more seamless experience.
In 2007, Apple launched the first iPhone. Previous to this, smartphones were just for the super serious business individual. If you worked on Wall Street or in Hollywood, you had a blackberry … but most of America was content with the feature phone. Apple changed all this. As of December 2012, 54% of all phones were smartphones --
Salesforce has over 1800 integrations with independent software vendors.