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What's Hot & What's Not in Alumni/ae Relations - Dana Hall
- 1. @brentgrinna @evertrue September 2011
- 2. We’re Young Alumni Brent Grinna, Founder & CEO • Brown (BA), Harvard (MBA, Honors) • Captain of Brown Varsity Football • William Blair, Madison Dearborn • VP of Brown Football Association Jesse Bardo, Director of Sales • Phillips Andover, Wesleyan (BA) • Leading education social media expert • Director of www.edsocialmedia.com Courtney Camps, Relationship Manager • Brimmer and May, Bowdoin College • Lead marketing at Carney, Sandoe • Manages customer success September 2011
- 3. Mobile Is Winning September 2011
- 4. Existing Alumni Solutions Print Directories Web Directories Social Networks Pros Pros Pros • Opt-‐out • Opt-‐out • Excellent data quality • Full location data • Full location data • Better filtering Cons Cons Cons • Expensive ($80+) • Poor design • Opt-‐in • 5 year publishing cycle • Limited filtering • Minimal location data • No filtering • No link to social graph • Limited alumni focus September 2011
- 5. EverTrue Solution EverTrue For Alumni Opt-‐Out * Location-‐Based * Filtering * Social Graph EverTrue For Schools Data Collection * Analytics * Push Notifications September 2011
- 6. * +, )! !"!!!! !#$$!! !%$$!! !&$$!! !'$$!! !()$$$!! !()#$$!! !()%$$!! !()&$$!! !()'$$!! !#)$$$!! 01 -./ .) !# !- %! 34 ./! 5)! #2 - Cumulative profile views 67 ./ ! 8)! !#& 6. -./ ! : !# ; )!-. 9! <: /! )!- #' 0. ./ ! + !# * )!-. =! + , /! )!- >$ 01 ./ ! .) !>( !6+ ! 34 ?! 5)! $( 6 67 +? ! 8)! !$# MX User Engagement 6. 6+? ! : !$ ; )!6+ >! <: ?! )!6 $%! 0. + ? +) !$2 * !6+ ! +, ?!$ )! & 01 6+? ! .) !$9 !6+ ! 34 ?!$ 5)! 6 ' 67 +? ! 8)! !$= 6. 6+? ! :) !($ ; !6+ ! <: ?! )!6 ((! +? !( #! September 2011
- 7. Geographic Engagement High US Engagement • 97% of sessions in the United States -‐ heavy New England / East Coast usage • Top 5 states: Massachusetts, Colorado, New York, California, Maine • Canada and Japan rank #2 and #3, respectively September 2011
- 8. Data Updates “Suggest an Update” • > 40 updates in first month • Updates include address change, phone numbers, e-‐mail addresses and career moves Sample Update September 2011
- 9. EverTrue Portfolio September 2011
- 10. Your Alumni Community. At Your Fingertips. www.evertrue.com brent@evertrue.com twitter: @brentgrinna September 2011