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Mixed Mode Buying > The Influence of the Web on the Buying Cycle

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Everjean

Consumers are changing their shopping behavior by using both online and offline channels during different stages of the purchase process. The document discusses the concept of "mixed-mode buying" where customers change between online and offline channels when researching, purchasing, and receiving goods and services. It is a limited preview of a full study on how internet usage is impacting consumer shopping conducted by Vlerick & InSites Consulting.

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GGD#07. Internet changing shopping behaviour. How consumers behave on the crossroads of different channels. This is the limited edition GGD#07 Light Version of the original Vlerick InSites Consulting study. Full original Vlerick InSites Consulting presentation available upon simple email request. © InSites Consulting Mixed-mode buying 1
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle
Mixed Mode Buying > The Influence of the Web on the Buying Cycle

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Mixed Mode Buying > The Influence of the Web on the Buying Cycle

  • 1. GGD#07. Internet changing shopping behaviour. How consumers behave on the crossroads of different channels. This is the limited edition GGD#07 Light Version of the original Vlerick InSites Consulting study. Full original Vlerick InSites Consulting presentation available upon simple email request. © InSites Consulting Mixed-mode buying 1