The Social Inbox Kenya

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The Social Inbox presentation covers social media and email marketing and how they can be used to complement each other, instead of compete. This version of the original presentation includes statistics and context that's relevant to Kenya.

Marketing Empresariales Tecnología

Website
www.everlytic.co.ke

@lombees |

@everlytic |

WiFi
U/name:iHub 1 &2
Pass: ihubnairobi

#SocialInboxKE

Address
Comworld Business Centre, Alfaways Centre 1st
Floor, Opp Yaya Centre, Off Ring

@TwitterAds | Confidential

1

www.everlytic.co.ke

The social inbox:
Commercial email in a
multi-channel environment

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Has social media
fundamentally changed the
way we communicate?

www.everlytic.co.ke | @everlytic | #SocialInboxKE

Internet Usage for Kenya

16M+

The number of Kenyans going online
on a daily basis

Internet Users
Source: CCK, iHub Research, July 2013

41.6%
Internet Penetration

The portion of the Kenyan
population that have access to the
internet
Source: CCK, iHub Research, July 2013

1.8M+
Facebook Users

Kenya ranks 7th in Africa for
Facebook usage.
@TwitterAds | Confidential

7

Source: SocialBakers

Successful social marketing
www.everlytic.co.ke

 Lay down the groundwork
 Get content shared from peer to

peer.




Refer a Friend
Social Sweepstakes
Flash Deal

 Find the right tools
www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

What’s the first thing you do when going online?
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%

0.00%
Email

Facebook

News

www.everlytic.co.ke | @everlytic | #SocialInboxKE

Other Social
Network

Search
Engine

Twitter

www.everlytic.co.ke

93%

Use email to share information online

56%

Share information via Facebook

40%

Share information via SMS

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Social needs
Email

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Let your “digital paperboy”
hail in unison with your other
broadcasters
www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Email + Social = Digital Kung Fu

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Implement a social strategy in
your email campaigns

www.everlytic.co.ke | @everlytic | #SocialInboxKE

Fan to Customer
model

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

www.everlytic.co.ke

Now let’s see in it action!

www.everlytic.co.ke | @everlytic | #SocialInboxKE

Email and Mobile:
Match made for ROI

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Mobile stats in Africa.

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

“Mobile users will do
everything desktop
users will do, provided
it’s presented in a
usable way”

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

www.everlytic.co.ke

http://www.ihub.co.ke/blog/wp-content/uploads/2013/07/Mobile-use-infographic-edited1.png

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

The One-two punch effect

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

Short, time sensitive
communications

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

90% of SMS Text Messages
Are Read Within Minutes of
Delivery.

www.everlytic.co.ke | @everlytic | #SocialInboxKE

http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pd

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

• Social Media is an excellent magnet and
amplifier for email.
• Let them compliment rather than compete.
• Leverage social channels to enhance list
building efforts
• SMS has excellent open rate. Use it!
• Mobile is time sensitive, but effective

www.everlytic.co.ke | @everlytic | #SocialInboxKE

www.everlytic.co.ke

#Questions / #Comments /
#ThatWasAwesome /
#SeriouslyThatWasPrettyDarnAmazing /
#Couldn’tKeepMyEyesOpen /
#SomeoneTell…

www.everlytic.co.ke | @everlytic | #SocialInboxKE

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The Social Inbox Kenya

1. Website www.everlytic.co.ke @lombees | @everlytic | WiFi U/name:iHub 1 &2 Pass: ihubnairobi #SocialInboxKE Address Comworld Business Centre, Alfaways Centre 1st Floor, Opp Yaya Centre, Off Ring @TwitterAds | Confidential 1

2. www.everlytic.co.ke The social inbox: Commercial email in a multi-channel environment www.everlytic.co.ke | @everlytic | #SocialInboxKE

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4. www.everlytic.co.ke www.everlytic.co.ke | @everlytic | #SocialInboxKE

5. www.everlytic.co.ke Has social media fundamentally changed the way we communicate? www.everlytic.co.ke | @everlytic | #SocialInboxKE

6. www.everlytic.co.ke www.everlytic.co.ke | @everlytic | #SocialInboxKE

7. Internet Usage for Kenya 16M+ The number of Kenyans going online on a daily basis Internet Users Source: CCK, iHub Research, July 2013 41.6% Internet Penetration The portion of the Kenyan population that have access to the internet Source: CCK, iHub Research, July 2013 1.8M+ Facebook Users Kenya ranks 7th in Africa for Facebook usage. @TwitterAds | Confidential 7 Source: SocialBakers

8. @TwitterAds | Confidential 8

9. Successful social marketing www.everlytic.co.ke  Lay down the groundwork  Get content shared from peer to peer.    Refer a Friend Social Sweepstakes Flash Deal  Find the right tools www.everlytic.co.ke | @everlytic | #SocialInboxKE

10. www.everlytic.co.ke www.everlytic.co.ke | @everlytic | #SocialInboxKE

11. www.everlytic.co.ke What’s the first thing you do when going online? 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Email Facebook News www.everlytic.co.ke | @everlytic | #SocialInboxKE Other Social Network Search Engine Twitter

12. www.everlytic.co.ke 93% Use email to share information online 56% Share information via Facebook 40% Share information via SMS www.everlytic.co.ke | @everlytic | #SocialInboxKE

13. www.everlytic.co.ke Social needs Email www.everlytic.co.ke | @everlytic | #SocialInboxKE

14. www.everlytic.co.ke Let your “digital paperboy” hail in unison with your other broadcasters www.everlytic.co.ke | @everlytic | #SocialInboxKE

15. www.everlytic.co.ke Email + Social = Digital Kung Fu www.everlytic.co.ke | @everlytic | #SocialInboxKE

16. www.everlytic.co.ke Implement a social strategy in your email campaigns www.everlytic.co.ke | @everlytic | #SocialInboxKE

17. www.everlytic.co.ke www.everlytic.co.ke | @everlytic | #SocialInboxKE

18. www.everlytic.co.ke www.everlytic.co.ke | @everlytic | #SocialInboxKE

19. Fan to Customer model www.everlytic.co.ke | @everlytic | #SocialInboxKE www.everlytic.co.ke

20. www.everlytic.co.ke www.everlytic.co.ke | @everlytic | #SocialInboxKE

21. www.everlytic.co.ke Now let’s see in it action! www.everlytic.co.ke | @everlytic | #SocialInboxKE

22. Email and Mobile: Match made for ROI www.everlytic.co.ke | @everlytic | #SocialInboxKE www.everlytic.co.ke

23. Mobile stats in Africa. www.everlytic.co.ke | @everlytic | #SocialInboxKE www.everlytic.co.ke

24. “Mobile users will do everything desktop users will do, provided it’s presented in a usable way” www.everlytic.co.ke | @everlytic | #SocialInboxKE www.everlytic.co.ke

25. www.everlytic.co.ke | @everlytic | #SocialInboxKE

26. www.everlytic.co.ke http://www.ihub.co.ke/blog/wp-content/uploads/2013/07/Mobile-use-infographic-edited1.png www.everlytic.co.ke | @everlytic | #SocialInboxKE

27. www.everlytic.co.ke The One-two punch effect www.everlytic.co.ke | @everlytic | #SocialInboxKE

28. www.everlytic.co.ke Short, time sensitive communications www.everlytic.co.ke | @everlytic | #SocialInboxKE

29. www.everlytic.co.ke 90% of SMS Text Messages Are Read Within Minutes of Delivery. www.everlytic.co.ke | @everlytic | #SocialInboxKE

30. http://www.cellit.com/wp-content/themes/hyperion_bg/style/pdf/kfc_case_study.pd www.everlytic.co.ke | @everlytic | #SocialInboxKE

31. www.everlytic.co.ke • Social Media is an excellent magnet and amplifier for email. • Let them compliment rather than compete. • Leverage social channels to enhance list building efforts • SMS has excellent open rate. Use it! • Mobile is time sensitive, but effective www.everlytic.co.ke | @everlytic | #SocialInboxKE

32. www.everlytic.co.ke #Questions / #Comments / #ThatWasAwesome / #SeriouslyThatWasPrettyDarnAmazing / #Couldn’tKeepMyEyesOpen / #SomeoneTell… www.everlytic.co.ke | @everlytic | #SocialInboxKE

Notas del editor

Explore how email is evolving in a social media environment
Everlytic is anintegrated email, mobile and social communications softwareStarted out in a garage 8 years ago, now over 50 staff membersCater for corporates and mom & pop shopsWe really love what we do
Focus on emerging markets
How has it changed the way your company communicates?10 years ago there was no Facebook, Twitter etc:News from the social mediaOpinions for purchase decisions
Funny, but interesting video that highlights how Social Media has become an integral part of our lives.
Slide shows 2012 Stats Kenya has experienced 27.5 % growth between 2000 - 2012 for internet usage Figures are higher in 2013 - according to iHub stats 16 M internet users as of 2013
These are the largest FB markets in Africa Almost 2 million Kenyans sharing brand stories and purchase decisions on FBIf you are a brand and you are not interacting with potential clients on FB, you are missing out.
Inherently built for sharing and engagement, perfect place to cultivate valuable business relationships.Move from a company-to-buyer marketing model to a peer-to-peer influence model – incentivize people to share
Each year people predict the death of email, research proves otherwiseEmail second only to organic SEO for ROI [eConsultancy survey 2013]The average return on each pound spent on email was £21.48Salesforce Acquires ExactTarget for $2.5B
We asked people what is the first thing that they do when going online. (Everlytic research)Results where overwhelmingly emailThat’s because email is a productivity tool
People still prefer email for sharing important contentThat’s because of the privacy and trust in email
Need you email to create any account onlineFabric of online interaction
Social sharing can increase click-through rates as much as 30% [Email Marketing and Social Sharing Media Integration Report“]85% of the retailers surveyed included a Facebook link in their email campaigns
Not just about adding icons to a mailerUsing social media as research for topical contentSharing online versions of mailer on social mediaTesting subject lines by posting on twitter
Let people know what you want the to doClear call to actionBeautiful, simple and elegant design
Again, simple email designMailer was created with single purpose of promoting social media channels
Fan to customer model to measure ROI from SM spend by moving fans trough funnel to be subscribers
FacebookiFrame for growing subscriber base.
iFrame creation example in facebook
http://www.youtube.com/watch?v=0bXjgx4J0C4Video on how Mobile is transforming AfricaMobile has revolutionized how Africa communicates, shops and plays
Mobile is a transformative force in AfricaBiggest challenge in mobile is usabilitySecond challenge is feature phones. SMS addresses this challenge
More than half of S. Africans prefer to read emails on the go
Fixed lines vs mobile – 70% more people use mobile phones than fixed lines Mobile opens up a whole new market, especially for lower LSMsSource: iHub Research published on blog
SMS and email make a great combination.
Don’t send SMS at night or too early in the morningSend something that is valuable and has a clear call to actions
SMS has an insane read rate
Case StudyKFC ran an sms campaign with coupons on free extra when buying a mealThe results were very good.13% of coupons were redeemed
Funnel

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Notas del editor