1. Visit
evisors.com
to browse all digital
marketing experts who can
help you with:
• Mock Interviews
• Resumes & Cover Letters
• Informational Interviews
…and more!
Hosted by: Career Advisors on Demand..com/webinars

2. Sales & Marketing Careers in Digital Marketing
(Google, Facebook, Twitter, LinkedIn etc.)
featuring:
Vijay Ayyar
Industry Analyst, Google
Hosted by: LeeAnn Mutchler
Evisors Director of European Business Development
Hosted by: Career Advisors on Demand..com/webinars

3. Agenda
1. My Background & Experience
2. Types of roles in Sales & Marketing
3. How to prepare for a Sales/Marketing
interview
4. Q&A
Hosted by: Career Advisors on Demand..com/webinars

4. My background & Experience
Grew up in Dubai IIT Bombay, India
Bachelors (Electrical Engg)
Consultant ,
Technology Strategy
Consultant , Market
Strategy
INSEAD, MBA
Industry Analyst,
Google Southeast
Asia
Hosted by: Career Advisors on Demand..com/webinars

5. Types of Roles in Sales & Marketing
Sales
Large
Customer Sales
Small/Medium
Customer Sales
New Business
Acquisition
• Managing Large
Fortune 500 Clients
• Upselling on advertising
• Managing Small &
Medium clients
• Upselling on advertising
• Acquire new customers
Hosted by: Career Advisors on Demand..com/webinars

6. Types of Roles in Sales & Marketing
Industry
Head
Industry
Manager
Account
Manager
Account
Strategist
Account
Coordinator
Industry
Analyst
Typical Org. structure
for a vertical in Large
Customer Sales
Hosted by: Career Advisors on Demand..com/webinars

7. Types of Roles in Sales & Marketing
Marketing
B2B
Marketing
Consumer
Marketing
• Communicating the
benefits of digital
advertising to clients
• Evangelizing company’s
products to consumers
Hosted by: Career Advisors on Demand..com/webinars

8. How to prepare for Sales/Marketing interviews
What are companies looking for?
- Passion – Technology/ Digital Marketing
- Leadership
- Team player
- Client management (Sales)
- Creativity/ Out of the Box/ Entrepreneurial
- Good communicator
Hosted by:See the rest at evisors.com/webinars/webinar/83

9. How to prepare for Sales/Marketing interviews
Role
Related
Fit
Related
Broadly 2 sets of questions for a Sales/Marketing role
Hosted by:See the rest at evisors.com/webinars/webinar/83

10. How to prepare for Sales/Marketing interviews
• Company business model
• Financial performance
• Products/Services
• Opportunities/Threats
• Advertising market trends
• Competition
• Consumer behavior
• Client/Account mgmt
experience
• Marketing experience
• Are you good with numbers?
• Are you an ideas person?
Hosted by:See the rest at evisors.com/webinars/webinar/83

11. How to prepare for Sales/Marketing interviews
Fit
Related
Your career
path
How well do
you work in
teams?
Are you a
leader/ do
you take the
initiative?
Other
interests
• Why did you make the career choices
you made?
• Strengths/Weaknesses
• Success/ Failures
• Why do you want this role?
• Examples of teamwork
• Situational: What you would
do if in a team conflict
situation?
• Examples of leadership
• What have you learnt being
a leader?
• What are your other
interests?
• Do you pursue them actively
– any achievements?
Hosted by:See the rest at evisors.com/webinars/webinar/83

12. Focus on these key areas
Focus Area How to prepare
Self Be thorough with your resume. Know why you made the decisions you
made. Have at hand examples of leadership, teamwork, your
strengths/weaknesses, other interests and passions, etc. What is your
motivation for this role?
Company Know you target company well – business model, financial
performance, products/services offered, target customers, etc
Advertising Market Learn about the digital advertising market – trends, players, growth.
Popular sources: eMarketer, Business Insider, Techcrunch, Mashable,
The Next web, Read write web, GigaOm, All Things Digital
Economy Have a basic understanding of the world economy and business.
Popular sources: Economist, BusinessWeek, Wall Street Journal,
Financial Times
Hosted by:See the rest at evisors.com/webinars/webinar/83

13. Hosted by: Expert Advice On Demand..com/webinars
Are you fun & do
you have an
interesting
personality?
Hosted by:See the rest at evisors.com/webinars/webinar/83

14. Connect
Book a one-on-one session with Vijay at
www.evisors.com/expert/522
Vijay Ayyar
Industry Analyst, Google
He can help you with:
• Technology Resumes & Cover Letters
• Technology Interview Practice
…and more!
Hosted by:See the rest at evisors.com/webinars/webinar/83

15. Questions & Answers
Hosted by:See the rest at evisors.com/webinars/webinar/83

16. Questions & Answers
Question 1:
How important is previous experience for a
job at Google?
Hosted by:See the answer at evisors.com/webinars/webinar/83

17. Questions & Answers
Question 2:
How do sales and digital marketing affect
each other in terms of decision making?
Hosted by:See the answer at evisors.com/webinars/webinar/83

18. Questions & Answers
Question 3:
What strategy does Google have when there
are thousands of search engines all over the
internet?
Hosted by:See the answer at evisors.com/webinars/webinar/83

19. Questions & Answers
Question 4:
Does Google still want to primarily base its
profit from its advertising business?
Hosted by:See the answer at evisors.com/webinars/webinar/83

20. Questions & Answers
Question 5:
What is the advantage of Google+ compared
to Facebook?
Hosted by:See the answer at evisors.com/webinars/webinar/83

21. Questions & Answers
Question 6:
How does Google’s strategy differ from
software to hardware?
Hosted by:See the answer at evisors.com/webinars/webinar/83