Social media have become an integral part of tourism marketing in Cyprus. This new way to communicate with clients has revolutionized the industry and has largely replaced the traditional client communication and interaction.

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Social Media in Travel & Tourism: Best practices
Hartmut Clasen - Monday, August 13, 2012
Social media have become an integral part of Su Mo Tu We Th Fr Sa
tourism marketing. This new way to communicate 1 2 3 4
with clients has revolutionized the industry and has 5 6 7 8 9 10 11
largely replaced the traditional client
communication and interaction. This was of course 12 13 14 15 16 17 18
expected as the tourism & travel industry was 19 20 21 22 23 24 25
one of the sectors that benefited the most from the 26 27 28 29 30 31
internet. As a result new technologies and
networks have become useful tools for
View all
professionals of the sector.
Recent Posts
We will discuss the essential practices of social
media marketing in the tourism & travel Social Media in Travel & Tourism: Best practices
industry and explain how they can help you 8 SEO Benefits of Pinterest in your Web
promote your business, increase brand awareness, attract more visitors on your website or other Presence
webproperties and ultimately increase profits.
Facebook changes Business Pages Admin Roles
and Post Scheduler
Why does the Tourism industry need social media? Keyboard Shortcuts and Mouse actions common
to all web-browsers
The internet is constantly evolving. After the WEB 1.0 that was a simple transmission process of the
Access Firefox About: Pages
provision of information (brochure web-sites), the WEB 2.0 proposes more interaction with your visitors.
New web technologies and fast internet connections are more widely available. Users have now mobile Facebook Statistics for Cyprus
access to rich/interactive types of data such as audio, videos and photos with which they can interact. Your website can easily stand out from the crowd
in Cyprus
The introduction of Social Media networks has revolutionized the industry. Now it is not only the “industry
experts” that publish their reviews on travel related websites and channels but also simple internet users Online communication spending rises by 11% in
France for 2011
rate destinations, create content, write reviews, exchange experiences, publish their videos and photos
etc. Google enforces Privacy Policy
23 Questions to ask about quality content
Through social networks information spreads even faster and with less cost. The word of mouth has
been proven an effective way of promoting businesses and several viral marketing techniques have been
developed in order to engage internet users. Read more on...
payments Article marketing Adwords,
online
Social media networks are valuable tools for companies that belong to the travel industry as they can
SEO, PPC, Google Instant Result Social
help to promote services with less cost, attract user attention and above all generate buzz around
media, social browser, RockMelt ORM, Online
brands, services or travel destinations.
reputation management RockMelt Google+ Tablet PPC
tacticts Google Streetview Call to action EZ codes
The Benefits of Social Media Marketing Smartphone Mobile app Nokia CYTA Cytanet
Google Page loading speed Search
Please find below a list with the most important benefits of using social media campaigns.
engine Facebook statistics Social media
Social Media marketing can help you: Face-book fan page Google Plus e-mail
YouTube Social bookmarking PPC, Adwords
Create new channels to promote your brand Linkedin email OTE net Wordpress Internet explorer,
Communicate with your clients IE Facebook admins Internet Marketing primetel
Come closer to your potential customers and engage them
1 of 2 13/08/2012 19:27

2. Social Media in Travel & Tourism: Best practices http://eworkswsi.com.cy/_blog/EworksWSI_Cyprus_Internet_marketing...
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Generate buzz around your brand and increase your online reputation Facebook online communication spending
Distribute the content of your company or organization and promote your blog
Google Preview SERP, Search Engine
Increase the traffic of your website
Gain links and improve your SEO Result Page Bing SEO Google Pagrank
Get feedback from the comments of your visitors and improve your business online advertsing Browser, shorticut, mouse action
Promote your content without cost Technorati Twitter profile pages Mobile
Build stronger relations with industry experts marketing e-commerce Online ad spending
Cyprus eworks WSI
Cyprus Facebook post scheduler Google
Webdesign Twitter Google
page speed,
Places, PPC, SEO, Organic Search,
Facebook, social
JCC SMO Internet explorer CMS
media, PPC campaigns PPC Google plus
Business page Matt Cutts google.com.cy Pinterest
Blog QR code Firefox social browser Facebook
business pages Foursquare Privacy Policy mobile
advertisng
Adwords, SEO, PPC, Google Instant Result (4)
Article marketing (2)
Bing (2)
Blog (2)
Browser, shorticut, mouse action (1)
Call to action (1)
CMS (1)
Cyprus (9)
CYTA (1)
Cytanet (1)
e-commerce (1)
email (1)
e-mail (1)
eworks WSI Cyprus (10)
EZ codes (2)
Facebook (7)
Facebook admins (1)
Facebook business pages (1)
Face-book fan page (5)
Social Media best practices and Basic Tools Facebook post scheduler (1)
Facebook statistics (1)
Here are the basic tools and practices that can help you improve your social media presence:
Facebook, social media, PPC campaigns (3)
Facebook: Create a page and share your content, news, photos and videos. You can
Firefox (2)
promote/organize events, create special offers for your fans, add applications to attract reviews
from your customers or set up a booking application for easier online booking. Don’t forget to be Foursquare (1)
immediate and creative. Make people “like” you! Google (7)
Twitter: Post about your interests/news, find experts in tourism, travel bloggers and people who
interested in traveling. Follow them and share your news and your content. Twitter provides a great Google page speed, (1)
opportunity for businesses to engage visitors in a conversation. Be part of the travel community and Google Pagrank (2)
they will “follow” you!
Google Places, PPC, SEO, Organic Search, (4)
YouTube: Set up your own channel on You Tube, upload your videos and give an audiovisual
essence to attract audience. Call viewers to “watch” your videos and subscribe! Google Plus (2)
Flickr: Upload your best photos and give the permission of common sharing to others. “Photo Google plus Business page (1)
sharing” always attracts travel lovers!
Foursquare: Allow users to publish information into their social networks from their moble phones: Google Preview (1)
Get listed and let people find you and “check in”! Google Streetview (1)
Trip Advisor: Submit your company to the biggest online travel community and promote your brand
google.com.cy (1)
via your visitors’ comments. Customer’s reviews can help your reputation management and
increase your sales. Urge travelers to “recommend” you! Above all don`t forget to monitor what Google+ (2)
they say and reply to their comments. Internet explorer (1)
Social Media Bookmarking: (ex. Delicious, Stumble Upon, Digg) Social Media Bookmarking is a
fast method to convey your message, to promote your business on the Internet. Also it is an easy Internet explorer, IE (1)
and simple tool to promote your blog. Internet Marketing (2)
Website: Integrate your social media properties with your website! Add the social media buttons in
JCC (1)
strategic positions on your pages for a more interactive communication with your potential
customers. Linkedin (2)
Matt Cutts (1)
Don’t forget that content creation and blogging are essential and should be supported by your social
media efforts in order to attract more readers and generate positive buzz around your brand. mobile advertisng (1)
Mobile app (2)
Seems overwhelming? There are many tools that we can help you implement to automate Social Media
2 of 2 13/08/2012 19:27