Presentation from MediaLive Abu Dhabi, October 2011

1. Next Generation
Content Creation,
Delivery and
Consumption
MediaLive
Abu Dhabi
Jeroen Elfferich
@jeroen020
jeroen@exmachinagames.com
www.exmachinagames.com
@exmachinagames

2. We like Games, TV & People
Amsterdam HQ, London, San Francisco
Entertainment & Advertising

3. Build it
And they will come

5. Screens Everywhere
• Public, shared: outdoors, stadium etc
• Private, shared: TV
• Personal, productive: PC, laptop
• Personal, consumption: tablet
• Personal, digital swiss army knife:
smartphone

7. Feel, watch, listen
• Remote Control
• Mouse
• Keyboard
• Touchscreen
• Waving arms & stomping feet
• Voice

9. Cross-platform and online viewers skew
Cross-platform viewing
significantly younger
18- 52% 37% 11%
34
35- 4%
73% 22%
49
85% 13% 2%
50 +
Base sizes:
Total=2833
TV Only TV and Online Online Only TV Only=1921
Online Only=189
Both TV/Online=723
‘How do you typically watch [original series TV]?’
Research study conducted among online consumers by comScore in May
2011 US, Comscore, 2011

10. Content Discovery
• Advertise
• Guide (newspaper, TV EPG, online guide)
• Social (watercooler, mail, IM, facebook,
Twitter, check-in apps)
• Search (Google, Netflix, piracy)
• Artificial intelligence (oh dear)

11. How much media does
a 20 year old consumes
per day?

12. 9 hours

13. How much time does
this take?

14. 6 hours

15. Media Multitaskers
UK, Deloitte, 2011

16. US, Nielsen, 2011

17. Building Blocks
• Social (inside or outside of facebook?)
• Touch, gesture, voice
• Media multitasking
• Screens everywhere
• Broadband everywhere
• Game mechanics

18. Technology vs Media
• Technology is global
• Culture is local
• Media is culture
• Future media depends on technology

19. Challenges
• Shovelware
• Fragmentation
• Synchronization
• TV producers vs broadcasters
• Operator’s and manufacturer’s roles
• Twitter, Facebook, Apple, Google?

20. Content Ecosystem
• Content value chain diversification
• More power to content creators,
consumers
• Pressure on operators and non-exclusive
distributors and retailers to add more value
• Advertising money will be spend wiser
• Interaction, participation = business

22. Content & Interaction
• Movie, drama: lean back, ambient data
• Documentary: background, ‘did you know’
• Reality: chat, gossip, poll, prediction
• Game show: play along, compete
• Talent contest: vote, rate, chat
• Sport: predict, stats, replay, fan trivia

23. Video
Conver-
Game
sation
Sweet
spot
Interaction Communication
Com-
munity

24. Future Media
• Utilizes technology
• Reflects culture
• Multi-screen optimized
• Often based on live, communal events
• Involves, rewards, excites

25. ‫$#"ا‬
@jeroen020