Got 10 Minutes? Get up to speed on the trends in digital marketing. Want to see this presentation with audio? Download it here: http://pages.exacttarget.com/etlpv2?v=112

1. TRENDS IN DIGITAL MARKETING JOEL BOOK Director, eMarketing Education

2. WE ARE IN THE MIDDLE OF A MEDIA REVOLUTION

3. Addressable Voice Mobile Email SMS + MMS IM Email Direct Mail Telephone THE EVOLUTION OF MEDIA Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2010 TV Radio Print Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter TV Radio Print Display Website Search Online Display

4. “The mix of media channels has shifted from a one-way broadcast model to a set of dynamic two-way media forums.” Source: Booz Allen Hamilton HD Marketing 2010: Sharpening the Conversation

5. “50 million U.S. Internet users are active users of social networks.” Source: USC, “The Digital Future”

6. “Smartphones will comprise 37% of global handset sales by 2014.” Source: Pyramid Research

7. WHAT DOES THIS MEAN FOR MARKETERS?

8. CREATING BRAND ADVOCATES IS NOW JUST AS IMPORTANT AS CREATING BRAND AWARENESS.

9. “Service is the new currency of selling. And email is the #1 tool for serving customers.” - Joseph Jaffe

10. “Those who buy products marketed through email spend 138% more than non-readers of email.” Source: Forrester Research “E-Mail Marketing Comes of Age.”

11. *Simulation of mobile coupon EXACTTARGETinACTION www. .com

13. 54% plan to increase budgets for email marketing.

14. 66% plan to increase investments in social media.

15. 56% plan to increase budgets for mobile marketing.

16. 64% of companies plan to increase budgets in SEO.

17. 51% plan to increase budgets for paid search.Marketing Budgets 2010: Effectiveness, Measurement and Allocation Produced by: ExactTarget and eConsultancy Survey Sample: 1,000+ Marketing Professionals, B2B and B2C

18. HOW DO BRANDS USE EMAIL TO STAY CONNECTED?

20. Email + Social

21. Email + Mobile

22. Email + Analytics

23. Email + POSEXACTTARGETinACTION www. .com

24. THANK YOU JOEL BOOK ExactTarget, Inc. Phone: 317.275.5444 Email: Jbook@exacttarget.com Blog: EmailMarketingbytheBook.com Twitter: @joelbook