Submit Search
Upload
Doncafe@Facebook
•
0 likes
•
456 views
E
ExecutiveGroup
Follow
Doncafe@Facebook
Read less
Read more
Technology
Business
Report
Share
Report
Share
1 of 39
Download now
Download to read offline
Recommended
The FanZapp Fan journey
The FanZapp Fan journey
Reg Illingworth
Social by Design: 10 best practices to build Facebook applications
Social by Design: 10 best practices to build Facebook applications
Tigerlily
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di Facebook
Young Digital Lab
Doncafé
Doncafé
ExecutiveGroup
Community manager
Community manager
ExecutiveGroup
DigitalSafari EG
DigitalSafari EG
ExecutiveGroup
Pregled kategorije category review kafa
Pregled kategorije category review kafa
HIPERCOM
Nescafe SWOT
Nescafe SWOT
minie747
Recommended
The FanZapp Fan journey
The FanZapp Fan journey
Reg Illingworth
Social by Design: 10 best practices to build Facebook applications
Social by Design: 10 best practices to build Facebook applications
Tigerlily
Guido Ghedin – Il mondo di Facebook
Guido Ghedin – Il mondo di Facebook
Young Digital Lab
Doncafé
Doncafé
ExecutiveGroup
Community manager
Community manager
ExecutiveGroup
DigitalSafari EG
DigitalSafari EG
ExecutiveGroup
Pregled kategorije category review kafa
Pregled kategorije category review kafa
HIPERCOM
Nescafe SWOT
Nescafe SWOT
minie747
Nescafe Integrated Marketing Communication Plan
Nescafe Integrated Marketing Communication Plan
Suhasini Jain
Baskin robbins corporate connect
Baskin robbins corporate connect
Shashank Ryan Davis
Di Bella - Concept Note
Di Bella - Concept Note
Ankit Saxena
Awesomesauce profile
Awesomesauce profile
2 Web Design
FINAL PORTFOLIO
FINAL PORTFOLIO
bsandra01
Boochcraft | #sharethetea
Boochcraft | #sharethetea
OliviaPierangelino
Shake up your campus experience
Shake up your campus experience
Henry Davies
Digital Review November 2015
Digital Review November 2015
BAM Strategy
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
ArabNet ME
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
CMX
Womma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social Influencers
CleverGirlsColl
IN10 - Let's Connect
IN10 - Let's Connect
IN10
Denny's Advertising, Copywriting, and Art Direction Project
Denny's Advertising, Copywriting, and Art Direction Project
Ithaca College
Denny's Campaign Book
Denny's Campaign Book
Maria Buitrago
Hashtag nestle nescafe
Hashtag nestle nescafe
SIMC Competitions
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Samosa
DLF Place Saket - Diwali Social Media Campaign
DLF Place Saket - Diwali Social Media Campaign
Kriti Kohli
Café kolache social media strategy plan
Café kolache social media strategy plan
Marissa Dever
Josh Martin - How Smarter Listening Builds Better Customer Relationships
Josh Martin - How Smarter Listening Builds Better Customer Relationships
Social Fresh Conference
Webinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gear
Saffire Events
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
More Related Content
Similar to Doncafe@Facebook
Nescafe Integrated Marketing Communication Plan
Nescafe Integrated Marketing Communication Plan
Suhasini Jain
Baskin robbins corporate connect
Baskin robbins corporate connect
Shashank Ryan Davis
Di Bella - Concept Note
Di Bella - Concept Note
Ankit Saxena
Awesomesauce profile
Awesomesauce profile
2 Web Design
FINAL PORTFOLIO
FINAL PORTFOLIO
bsandra01
Boochcraft | #sharethetea
Boochcraft | #sharethetea
OliviaPierangelino
Shake up your campus experience
Shake up your campus experience
Henry Davies
Digital Review November 2015
Digital Review November 2015
BAM Strategy
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
ArabNet ME
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
CMX
Womma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social Influencers
CleverGirlsColl
IN10 - Let's Connect
IN10 - Let's Connect
IN10
Denny's Advertising, Copywriting, and Art Direction Project
Denny's Advertising, Copywriting, and Art Direction Project
Ithaca College
Denny's Campaign Book
Denny's Campaign Book
Maria Buitrago
Hashtag nestle nescafe
Hashtag nestle nescafe
SIMC Competitions
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Samosa
DLF Place Saket - Diwali Social Media Campaign
DLF Place Saket - Diwali Social Media Campaign
Kriti Kohli
Café kolache social media strategy plan
Café kolache social media strategy plan
Marissa Dever
Josh Martin - How Smarter Listening Builds Better Customer Relationships
Josh Martin - How Smarter Listening Builds Better Customer Relationships
Social Fresh Conference
Webinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gear
Saffire Events
Similar to Doncafe@Facebook
(20)
Nescafe Integrated Marketing Communication Plan
Nescafe Integrated Marketing Communication Plan
Baskin robbins corporate connect
Baskin robbins corporate connect
Di Bella - Concept Note
Di Bella - Concept Note
Awesomesauce profile
Awesomesauce profile
FINAL PORTFOLIO
FINAL PORTFOLIO
Boochcraft | #sharethetea
Boochcraft | #sharethetea
Shake up your campus experience
Shake up your campus experience
Digital Review November 2015
Digital Review November 2015
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Womma Summit 2015: Clever Girls - Social Influencers
Womma Summit 2015: Clever Girls - Social Influencers
IN10 - Let's Connect
IN10 - Let's Connect
Denny's Advertising, Copywriting, and Art Direction Project
Denny's Advertising, Copywriting, and Art Direction Project
Denny's Campaign Book
Denny's Campaign Book
Hashtag nestle nescafe
Hashtag nestle nescafe
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
Social Media Case Study: DLF Place Fight Against the Social Cause with a Face...
DLF Place Saket - Diwali Social Media Campaign
DLF Place Saket - Diwali Social Media Campaign
Café kolache social media strategy plan
Café kolache social media strategy plan
Josh Martin - How Smarter Listening Builds Better Customer Relationships
Josh Martin - How Smarter Listening Builds Better Customer Relationships
Webinar 5 steps to kick your marketing into gear
Webinar 5 steps to kick your marketing into gear
Recently uploaded
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Remote DBA Services
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Architecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Juan lago vázquez
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
apidays
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
UiPathCommunity
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Bhuvaneswari Subramani
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
apidays
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Angeliki Cooney
Recently uploaded
(20)
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Architecting Cloud Native Applications
Architecting Cloud Native Applications
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Elevate Developer Efficiency & build GenAI Application with Amazon Q
Elevate Developer Efficiency & build GenAI Application with Amazon Q
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Doncafe@Facebook
1.
Facebook- SOMO AWARDS- SCROLL
2.
Insight COFFEE IS ONE
OF THE FAVORITE MORNING RITUALS, EVERYDAY HABIT THAT BRINGS PEOPLE TOGETHER. ALMOST LIKE FACEBOOK.
3.
Idea WE WANTED TO
LET PEOPLE ENJOY AND SHARE THEIR COFFEELICIOUS MOMENTS ONLINE
4.
To become MOST TALKING
ABOUT LOCAL FACEBOOK BRAND AND INCREASE DONCAFÉ TOP-OF-MIND AWARENESS
5.
Approach TURN THE DONCAFÉ
PAGE INTO FAVORITE FACEBOOK RITUAL FOR COFFEE LOVERS AND CREATE UNFORGETTABLE FACEBOOK EXPERIENCE THAT WILL LAST OFFLINE
6.
Way to do
it DELIVER CONTENT THAT WILL INSPIRE OUR FANS, MAKE THEM LAUGH SO THEY WILL SHARE IT AND BOOST DONCAFE VIRAL REACH
7.
How we talk to
people WITH 3 POSTS PER DAY WE TRIGGER CONVERSATION AROUND FOLLOWING TOPICS:
8.
How we talk to
people COFFEE, COFFEE AND COFFEE! LIKES: 607 SHARES: 252 COMMENTS:183
9.
How we talk to
people FOOD & RECIPES LIKES: 873 SHARES: 144 COMMENTS:20
10.
How we talk to
people ORIGINAL MEME’S LIKES: 2287 SHARES: 1105 COMMENTS: 37
11.
How we talk to
people AND MORE ORIGINAL MEME’S :) LIKES: 803 SHARES: 174 COMMENTS: 58
12.
How we talk to
people TAILOR MADE QUOTES LIKES: 1378 SHARES: 281 COMMENTS: 10
13.
How we talk to
people A LITTLE BIT OF PRODUCTS LIKES: 467 SHARES: 51 COMMENTS: 10
14.
How we talk to
people A LITTLE BIT OF PROMOTIONS LIKES: 814 SHARES: 49 COMMENTS: 58
15.
How we talk to
people WE APPRECIATE LOYALTY LIKES: 387 SHARES: 15 COMMENTS: 7
16.
How we talk to
people LIKES: 881 SHARES: 45 COMMENTS: 94 SO WE MAKE SURPRISES
17.
Identity IT’S CONSISTENT WITH OTHER CHANNELS
18.
Identity IT’S SEASONALLY REFRESHED
19.
Identity INLINEWITH BRAND ACTIVITIES
20.
Identity AND DESIGNED WITH MATCHING PROFILE
AND COVER IMAGE
21.
Activations IN THE PREVIOUS YEAR
WE LAUNCHED6FB APPS:
22.
Activations NEODOLJIVI MIRIS - Scrolling
adventure game, where fans were challenged to play with irresistible smell, avoid obstacles and win points
23.
Activations DONCAFE AKCIJA - Interactive
Sweepstake, where fans were selecting their favorite Commercial and contributed to display the most voted on TV
24.
Activations NOVOGODISNJI MOMENTI – 3in1
game, where users were challenged to decorate Christmas tree, pack presents or play Sudoku for prizes
25.
Activations SAMO ZA DAME -
Interactive video, Women’s day viral that was launched to surprise female coffee lovers
26.
Activations DONCAFÉ USKRŠNJA - Creative
crowdsourcing, that challenged fans to decorate and share eggs to win new Easter Doncafe cups
27.
Activations DONKAFICA SUDBINE - Interactive
Sweepstake, launched to gather consumer preference by empowering them to drink virtual coffees, reveal and share fortune cookies.
28.
Results IN PREVIOUS YEAR...
29.
Results 6USER ACTIVATIONS
30.
Results 120.971NEW FANS
31.
Results 1.332.304POST LIKES
32.
Results 167.015POST SHARES
33.
Results 69.244COMMENTS
34.
Results UP TO 33.000PEOPLE
TALKING ABOUT
35.
Results TOTAL REACH 31.198.237
36.
Results 39.599APP USERS...
37.
Results ...WHO USED APPS 113.652TIMES
38.
Results VIRAL REACH 5.393.299
39.
2013 Thanks for your time! Applied
for SOMO Awards on August, 30, 2013 Like - Comment
Download now