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1. TroopZilla.com
Executive Summary
TroopZilla is a marketing company that works with merchants and utilizes collective purchasing
power to both provide incredible local deals (Zillas) to customers (Troopz) and drive quality foot
traffic to participating merchants
Leveraging Social Influence – Our goal is to create a community of invested “grass-roots brand
advocates” that push(distribute) our deals to their “circle of influence” via social media .
• Two 4-year major universities are in discussions about a partnership
• 2 organizations have affiliated. 35% conversion rate. 4x greater than baseline
Why we are different – We want to leverage the effects of “grass-roots brand advocates” with a
“word of mouth” customer referral rewards based program, combined with social media this will
create a viral coefficient and create a true “differentiator”.
• Higher registrations, better conversion ratios, positive feedback loop
• Engaged user base, positive feedback loop, solves problem of “no customer loyalty”
• Allows general public to monetize their influence (bloggers, celebs, charities, etc…)
Daily Deal Sites – Conversion based advertising is a unique way for small business to get the word
out. It solves many of the problems “cash-crunched” entities have.
• Need foot traffic to drive sales
• Can’t afford “old media” approaches that require up-front cash
• Need traffic that results in conversions not impressions
Our Approach– We wanted to create a true win/win for businesses and consumers. We take a
consultative approach with small businesses in order to provide better quality leads that creates
long term-value for small businesses. Resulting in:
• Higher quality “foot-traffic”
• Advertising with a guarantee. Offers an alternative to “spray & pray”
• Relevant deals to relevant people
Market Opportunity – Groupon has produced 100 million in sales in Chicago in 2010(1 million
subscribers) realistically , we can reach 100k users this year resulting in 10 million in sales. With
appropriate leverage we can triple this number in three markets:
• Chicago, Phoenix, Denver
• Web platform is built for scalability to multiple profit centers
• Already have a proven “beta” phase.
Business Model – Multiple profit centers, distributed around one “virtual” distribution channel
that drives down UPC and a fully scalable web platform that allows unlimited opportunities within
the USA and around the world.
• Combines advertising with distribution. No other advertising channel does this.
• Significant utility for businesses and consumers
• Low cash burn relative to ability to scale.
• Dynamic Arbitrage opportunity
Visit us at www.TroopZilla.com

2. Management Team – Five co-founders working for sweat equity. Sales, CIO, COO, Legal, CEO
• All 28- 33 years old, worked for 6 months with limited capital for Phase 1 Delivery
• Each willing to leave 6 figure salaries, provided it makes sense for the business
• CEO, already left trading career to push team and business. (self-financed)
• Raised 262k from friends and family during initial capital raise efforts
• Working class professionals focused on being lean, bootstrapping the vision
• 50 years work experience
• Diverse team, thought leaders, different experiences, humble, focused
TroopZilla Subscribers – Subscribers drive the entire business model
• Subscribers are what drives a company’s success in this industry
• Main goal is to acquire each subscriber for less than $10 (we’ve met this goal thus far)
• Based on industry evaluations, each subscriber’s lifetime value is $25 to $75
• Based on the largest competitor in this space, valued at between $6B and $15B, the
lifetime value of each of their subscribers is $120 - $300
Request – Now that you’ve seen a brief overview of the business we’d love the opportunity to sit
down with you and share our detailed business deck including our implementation strategies to
propel TroopZilla to the next level.
Please email our CEO, Rupert Williams, at rwilliams@troopzilla.com or call at 312.515.3348 to set
up a meeting so we can share our exciting opportunity with you in much more detail.
Visit us at www.TroopZilla.com