2. Vision
Connecting the medical community to local and accredited
wellness professionals and programs
PA Pharmacy provides
information, communication, tools, resources, quantified outcomes and
–
Social networks for behavior change among engaged participants
Confidential December 12, 2011 2
3. ACSM – MFA – EIM support physicians
and exercise prescription
Easy, quick and trusted access needed:
Resources and/or Information about the most effective
and local exercise programs to prescribe for their patients across:
• Age bands
• Disease states
• Conditions
• Pre-conditions
For the least active populations in a community, the best
compliance with a exercise program begins with
Prescription for a specific program.
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4. Market Landscape
The 65% of the population poised to benefit most are 900% more likely to
comply with specific prescribed exercise.
THE GOAL: Move more of the 65% into the FIT bucket and keep them out of the
CHRONIC CONDITION bucket
20% - CHRONIC CONDITION (most costly)
65% - Those not REGULARLY active and either
without chronic conditions or
managing/preventing them
Confidential December 12, 2011 4
5. PA Pharmacy: The Bridge
Fitness Pros:
Need accreditation,
expertise, professional support and training
Local Connection - Communication
Physicians:
Want to prescribe specific,
trusted and effective exercise
Confidential December 12, 2011 5
6. PA Pharmacy: The Bridge
Community of People
and the Pros
Confidential December 12, 2011 6
7. Guiding Principles….
1. Local exercise evangelists: physician, wellness pro, health consumer.
2. Enable exercise programs specific to chronic population groups
3. Measure activity levels and coaching systems – quantify outcomes
Participants Power
Viral Sharing Among
Social Networks
Long-term behavior change
is driven by connection
To social networks and
Wellness Gamification
Confidential December 12, 2011 7
8. “Fitness Professionals” to Wellness Leaders
What great things could we accomplish
together if we could inspire fitness
professionals to work their way up the
accreditation and certification ladder?
Confidential December 12, 2011 8
9. “Fitness Professionals” to Wellness Leaders
What great things could we accomplish
together if we could inspire fitness destinations
to re-design their focus as wellness and medical
fitness resources in every community?
Confidential December 12, 2011 9
10. Community “Fitness” Resources to Wellness
Our technology tools, software and API engines are
designed to complement the excellence in
your existing technologies
• Drive local professional awareness
• Drive medical-fitness referrals
• Create value for all stakeholders
• Accelerate your reach and success
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11. How it Works…
Database of Hyper-Local Programs and Professionals:
Accredited professionals / wellness destinations
1 2 3
M
W
T
T
F
Exercise Pharmacy Hyper-Local Referral Measure Outcomes
Accredited physical activity
Match physician and Health & user experience
programs prescribed by age
wellness communities results
and condition
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12. How it is Built…
EMR Value Chain
Mobile & Web App Sensor Play Platform
Referral Oauth
PA Pharmacy Engine Telehealth
2.0
EMR
Fitness Services
CommonSenses
Mobile SDK CommonSenses
Services
Bio-metrics Localation PHR
Sensor Data Manager
Identity
AWS
Services
Android iOS Sensor Store
Wellness
Social Media Value Chain
Regulated Data
Unregulated Data
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13. Why it works…
The PA Pharmacy Network can complement
any existing initiative by adding ONLY
the additional
components needed
• Validation of compliance with the prescribed exercise
• Quantification of wellness outcomes
• Workflow integration with EMR/PHR
• Gamification motivation and social network technologies
• Data collection from various medical devices and sensors
• Organizing community wellness stakeholders
• Analytic information required by Payers
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14. Who does it work for…
Role and Valuation: Adding the PA Pharmacy to your
existing initiatives
Destinations Provide to Local Community
• Delivery of specific wellness PA Programs
• Connection to Employers
• Supporting compliance with PA prescription
• Device/sensor access, support, options
• Destinations Receive
• Referrals from Medical Professional Specialists (MPS)
• Community Awareness of programs and services
• Differentiation based on expertise and certification of wellness professionals
• Value for employers in the community
• Long term engagement and “friend” referral
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15. What is the business model?
Social Currency
Social Networks
1 2 3
PA Pharmacy PA Pharmacy PA Pharmacy
Local Physicians Local Wellness Centers Local Wellness Pro(s) User
Community
Fitness
EMR / PHR
Accredited Wellness Accredited Wellness
Medical Group/ACO
Centers Professionals
Wellness
Payer Insurance
Confidential December 12, 2011 15
16. Q & A / Next Steps
Thank You!
Confidential December 12, 2011 16
Notas del editor
Weight Control Comes Down to CaloriesEveryone gains weight when they eat more calories than they burn on a regular basisEveryone loses weight when they eat fewer calories than they burn off - regardless of where those calories come from.Longest and most comprehensive study on weight loss revealed:Reducing calories, regardless of the diet type results in weight lossSacks et. Al. N Eng J Medicine, 2009 DirectLife helps you measure your activity level and add to it. This helps you enjoy a healthier life and improves your emotional well being.DirectLife helps you structure a plan with balanced and achievable goals. To reach your weekly targets, add activities to your daily routine that you enjoy doing. The program fits into even the most hectic of schedules.Achieving results in any improvement program can be lonely. With DirectLife, you are never alone. We provide regular updates on your progress and motivational tips. Depending on your progress in the program and your membership plan, a personal coach may be available for all your questions.In the DirectLife program you can follow activity plans to work towards your long term goals.Inactivity reduces one's ability to deal with stress and serious health conditions.An increase in physical activity leads to a decrease in health care costs. Daily physical activity can prevent unhealthy weight gain and reduces the risk of diabetes and cardiovascular diseases.Physically active people are healthier. This benefits everyone: you, your family, your friends and your co-workers.Physically active people report that they feel more balanced and have a better emotional state of mind.