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“Technology	
  is	
  the	
  New	
  Rock’n’Roll”	
  
September	
  2013	
  

[APP]	
  SESSED!	
  
Proprietary	
  &	
  Confiden7al	
  

2	
  
Proprietary	
  &	
  Confiden7al	
  

3	
  
Freddie	
  Mercury	
  vs	
  Steve	
  Jobs	
  

Proprietary	
  &	
  Confiden7al	
  

4	
  
SoEware	
  is	
  eaGng	
  the	
  world	
  

- 106

- 78 

- 38 

-1

-7

1.5

+ 427

+ 73

+ 4

+ 71

+1

2.5

Market	
  Cap	
  Change	
  in	
  5	
  Years	
  in	
  US$	
  B	
  	
  

Proprietary	
  &	
  Confiden7al	
  

5	
  
The	
  APP-­‐ificaGon	
  of	
  SoEware	
  

Proprietary	
  &	
  Confiden7al	
  

6	
  
APP	
  =	
  Music	
  

Proprietary	
  &	
  Confiden7al	
  

7	
  
DEVICE	
  =	
  Audience	
  

Proprietary	
  &	
  Confiden7al	
  

8	
  
DEVELOPER	
  =	
  Band	
  

Proprietary	
  &	
  Confiden7al	
  

9	
  
API	
  =	
  Instrument	
  

Proprietary	
  &	
  Confiden7al	
  

10	
  
No	
  Instrument	
  =	
  No	
  Music	
  

Proprietary	
  &	
  Confiden7al	
  

11	
  
No	
  API’s	
  =	
  No	
  Apps	
  

Proprietary	
  &	
  Confiden7al	
  

12	
  
APPs	
  are	
  eaGng	
  soEware	
  are	
  eaGng	
  the	
  world	
  
APPs

Sofware
World

Proprietary	
  &	
  Confiden7al	
  

13	
  
FOUNDER	
  &	
  CEO	
  
Stefan	
  Rust	
  
stefan@exiconglobal.com	
  

WEBSITE	
  
www.exiconglobal.com	
  
	
  
IDEAS	
  TO	
  APP	
  
i2a.exiconglobal.com	
  
	
  

Transforming business by Application
Proprietary	
  &	
  Confiden7al	
  

14	
  

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