What does your website need to succeed? We take a look at several key factors such as: social media, rss, and video content and then show you examples of companies doing a great job.

1. How to stand OUT in the www.com world

2. 1) We will discuss how to make your website, and online presence stand out from the competition. 2) How to use media to separate yourself, and get people's attention.

3. 2) Speak the 3 languages your customers speak 1) How to use a lazer beam and not a shotgun in your marketing

4. 1) How to use a lazer beam and not a shotgun in your marketing Find out where your clients are; meet their needs and give back

5. Contribute valuable content to your audience based on what you already read, think about, discuss, etc Contribute valuable content to your audience based on what you already read, think about, discuss, etc What is Web 2.0?

6. Lean forward vs. lean back lean back What is your website? What is your website?

7. 54% of companies BAN Twitter and Facebook Twitter and Facebook While 46% are making a killing reaching out to customers from: RH Technology 10.6.09 from: RH Technology 10.6.09

8. PicsMatch PicsMatch

9. Create multiple streams of ______________ recognition Do it yourself or hire a local company that can help you build your online brand

10. Most of this is trackable a.k.a: Analytics a.k.a: Analytics

11. Can your website handle... Can your website handle... 2) Speak the 3 languages your customers speak Audio RSS Online Video

12. Analytics Analytics Most of these sites are trackable

13. Analytics: How many & where in the U.S.A. Analytics: How many & where in the U.S.A.

14. Analytics: Where are these videos on the web? Analytics: Where are these videos on the web?

15. Analytics: What age & gender is watching? Analytics: What age & gender is watching?

16. 3 languages your customers are speaking 1. RSS

17. 3 languages your customers are speaking 2. Audio -Podcasting -Audacity.com -Talkshoe.com

18. 3 languages your customers are speaking Thought: Hire a local company to help you record, edit and post them to your site

21. 3 languages your customers are speaking 3. Video #1 search engine.... #2 search engine....

22. August 18, 2009: There were 12.9 billion searches in July 2009. Google ranked #1 with 9.2 billion searches that month. YouTube ranked #2 with 3.6 billion searches, ahead of Yahoo! with 2.7 billion searches, and Bing with 1.0 billion searches.

26. This amount nearly doubled in 2009!

27. 78.6% of the total U.S. internet audience viewed online video in April 2009 It was up 16% the next month: March 2009

28. Online video is still ballooning at a current rate of 31% per year in the US. That translates to 11.2 billion total streams in July alone . That’s nearly double the population of the entire world. Let that sink in for a moment: two videos for every person on the planet, and all of these views were generated just inside the US.

29. The average viewing length is: 3-4 minutes That’s the perfect length to get your message across to your viewers

30. Viewers stay on your site longer if a video is playing 3 languages your customers are speaking

31. Cost effective ways to use video: 2. Cameras: Flip camera, personal camera, web cam, etc. 3. Editing: Jaycut.com. Edit & share 1. What to film: behind the scenes, presentations, breaking news, interviews, commercials, training, etc 4. Placement: Put your professionally made video on Yellowpages.com, your website, blogs, Youtube, etc

32. 1. The Limited 2. Smokey Bones 3. Hewlett-Packard What makes a web experience memorable and keeps users coming back? Rich media experience as the norm—but for a purpose Three case studies on interactive websites: How to get noticed and stand out on the web. 1-Informative 2-Visually Appealing 3-Authentic 4-Fresh 5-Rich Experience

44. I insert name, promise that my website will not contain stock photography that I’ve seen on another site or use terms like, “one stop shop” unless it’s part of my tag line. That my site will be informative, visually appealing, authentic, fresh and a rich experience. I understand that I can offer users something on my site that they can directly benefit from but also leads them to a call to action--and ultimately a sale.

45. Q & A