Organising Corporate Events

6. Key elements that should influence the
design of the event:
• Why is the event being staged and what are
its objectives?
• What is the nature of the attendees?
Who are they; what are their backgrounds,
why are they taking part?
• What sort of event will work best to achieve
the event objectives? What experiences
will motivate these attendees, given their
demographics, their interests and their tastes

7. Key elements that should influence the
design of the event:
• What kinds of events have they experienced in the
past? What worked and what failed? What can be
done that has not been experienced before?
• Is the budget adequate and realistic?
• Will the event be planned and delivered using you
or will an outside specialist be contracted to come
up with ideas and fulfil the management required?

8. Event Brief
Name of Event: Work Christmas Party
Brief description of event:
What are you trying to achieve,
what are your objectives:
Outline your preferred venues:
• Options
• Venues

9. Catering:
• Cocktail style food
• Three course sit down dinner
• Buffet style dinner
• Interactive roving style food
• Beverage package
• Beverages charged on consumption
• Do you want to include spirits
• Do you want to include cocktails

10. Proposed Activities:
• Speeches
• Dancing
• Entertainment
• Interactive activities

11. Who do you want to attend this event:
• Management
• Staff
• Clients
• Suppliers

12. What are the preferred dates for the event:
• Month of the year
• Week day
• Week end
• Day event
• Evening event
• Make sure the event does not
clash with any other major sporting
or social events

13. How many people do you want
to attend this event:
Other considerations:
• Themeing
• Decorations
• Band
• Entertainers
• Insurance
What is your total budget
inclusive of GST:

14. Making a themed event special
• Creativity
• First impressions
• Atmospherics
• Lighting and sound
• The unexpected
• The ‘big moment’
• The MC and other entertainers

15. Making a themed event special
• Decoration and themeing
• Food and beverage
• Off site venues
• Organisation

16. Event Checklist
Venues Security
Marquee Hire Signage
Catering Photography/Video
Equipment Hire Decoration
Special Effects Audio Visual
Designer Entertainment
Publicity/Marketing Delivery/Transportation

17. Event Checklist
Venues Security
Crowd Control
Marquee Hire Signage
Catering Photography/Video
Equipment Hire Decoration
Special Effects Audio Visual
Designer Entertainment
Publicity/Marketing Delivery/Transportation

18. Event Checklist
Venues Security
Marquee Hire Signage
Inflatables
Catering Photography/Video
Equipment Hire Decoration
Special Effects Audio Visual
Designer Entertainment
Publicity/Marketing Delivery/Transportation

19. Event Checklist
Venues Security
Marquee Hire Signage
Catering Photography/Video
Food/Beverage Photographers
Event Staffing Videographers
Equipment Hire Decoration
Special Effects Audio Visual
Designer Entertainment
Publicity/Marketing Delivery/Transportation

20. Event Checklist
Venues Security
Marquee Hire Signage
Catering Photography/Video
Equipment Hire Decoration
Linen Floral/Plants
Floral/Plants Centrepieces
Audio Visual Balloons
Staging Designers
Toilet Hire Sets
Furniture Themeing
Computer Hire
Communications
Special Effects Audio Visual
Designer Entertainment
Publicity/Marketing Delivery/Transportation

21. Event Checklist
Venues Security
Marquee Hire Signage
Catering Photography/Video
Equipment Hire Decoration
Special Effects Audio Visual
Pyrotechnics Staging
Designers Lighting
Inflatables Sound
Production
Designer Entertainment
Publicity/Marketing Delivery/Transportation

22. Event Checklist
Venues Security
Marquee Hire Signage
Catering Photography/Video
Equipment Hire Decoration
Special Effects Audio Visual
Designer Entertainment
Printing Bands
Banners DJ'S
Flags Trivia
Recreation
Activities
Publicity/Marketing Delivery/Transportation

23. Event Checklist
Venues Security
Marquee Hire Signage
Catering Photography/Video
Equipment Hire Decoration
Special Effects Audio Visual
Designer Entertainment
Publicity/Marketing Delivery/Transportation
Printing Transport Companies
Public Relations
Giveaways
Advertising

24. Pitfalls and keys to success
• Venues - site inspection
• Time for planning the event
• Budget preparation and tracking
• Insurance
• Critical Plan or detailed Running sheets
• Full beverages package

25. Further training and advisory Services
Meetings Industry Association of Australia
The Association offers a structured training
and education program for both new and
experienced members of the industry
wishing to develop and upgrade their skills.
Industry Accreditation ie. AMIAA or AMM
www.miaanet.com.au

26. Advisory Bodies
Each of the Bureaus in each State
offers information services on venues
and suppliers to the industry.
They will assist in sourcing venues
and give advice on what works well.

27. Thank you
Robyn Buccheri AMM
Accredited Meeting Manager
Professional Conference Services
www.profconferences.com