Presentation with Extole and Redbox from 2011 ad:tech SF conference. Presentation includes an overview of the Extole-powered Redbox social referral program, how the program was promoted and results.

1. How Redbox & Extole Turned Loyal
Customers into Social Marketers
PANELIST:
Brad Klaus, Co-Founder & CEO, Extole
Michael Georgoff, Director, Partner Marketing, Redbox

2. 2004 – Redbox
debuts at McDonald’s
locations in Denver
2005 + the rest of
America’s premier
retailers join the party
2010 – We celebrate
our billionth rental
2011 – 26,000+
locations nationwide

3. Redbox Objectives
As America’s favorite destination for entertainment
rentals, Redbox sought to:
• Quickly launch a branded social referral program
• Increase number of positive social recommendations on
Facebook and Twitter
• Convert friends of existing customers into new users
…while staying consistent with its successful brand
philosophy:
• Leverage customer passion and reward in meaningful ways
• Use time-proven word-of-mouth precedents
• Make the customer experience easy – super easy

4. Extole Overview
• Social Marketing Platform that enables brands to turn
customers into social marketers to deliver positive ROI
• Select customers:

5. Redbox-Branded Social Referral Program

6. Redbox Promoted Program Online and Offline

7. Friends Received Free Rental Offer

8. Results
• Program launched in less than 2 weeks
• 177k customers shared a recommendation in first 30
days
• 128k friends clicked-thru to Redbox offer page
– 32k Facebook posts  60k friend clicks
– 5k Twitter posts  23k friend clicks
• Friends became new customers