This document discusses social media and internet marketing strategies. It provides an overview of major social networks and their user numbers. Key points include using social media for PR through sharing buttons, tailored images and content, and community engagement. Examples are given of successful campaigns like TEDxMiami's "Guess the Speaker" contest that drove awareness, email list growth, and traffic. The document concludes with contact information for questions.
3. Our DNA is made up of
Pay Per Click (PPC), Search
Engine Optimization (SEO),
Web Design, & Social Media
4. Organic SEO promotes
higher rankings
on Search Engine
result pages as a
website establishes
referrals across the
internet.
5. Pay Per Click (PPC)
offers the opportunity
to distribute highly
controlled messages
to consumers as they
search for information
relevant to Client
offerings. Adwords and
Bing Ads are examples.
6. Retargeted image ads automatically follow visitors
to 3rd party websites after they have visited your
website in the form of banner ads.
7. What is Social Media?
A conversation
Components to a good conversation :
- A balance of talking and listening
- Sharing interesting topics & content
- Providing useful information
- H.A.I.R.
8.
9. SOCIAL MEDIA OVERVIEW
Monthly Active Users on Social Media
Pinterest
Instagram
Twitter
LinkedIn
Google+
Facebook
0
200
400
600
800
Millions
1000
1200
1400
1600
10. SOCIAL MEDIA STATISTICS
Facebook has over
1.23 billion active
users in the U.S.
114 billion minutes a
month are spent on
social media in the
U.S. alone
23% of Facebook
users login at least 5
times per day
There are more than
33 billion pieces of
content shared each
week on Facebook
The average number
of Tweets per day is
around 400 million.
73% of US adults use
social media
11. SOCIAL MEDIA TRENDS
Here is what to expect from social media in
2014
• Increased use of social media ads
• More focus on Pinterest and Google+
• Smarter goal setting for social media
12. SOCIAL MEDIA ADS
Most effective targeting for Facebook Ads
1.
2.
3.
4.
5.
Email list targeting
Website visitor targeting
Lookalike email list
Interests
Sponsored stories
13. SOCIAL MEDIA ADS
Most effective uses for Facebook Ads
•
•
•
•
Building a relevant audience
Driving traffic
Lead generation
Assisted conversions
14. SOCIAL MEDIA ADS
Other emerging social media ad types
• Twitter Ads
• LinkedIn Ads
• Reddit Ads
Coming soon…
• Promoted Pins
• Instagram Ads
• +Posts Ads
15. PINTEREST
Why Pinterest matters…
• Fastest social media platform to 10 million users
• Over 80% highly engaged female audience
• Drives more traffic to publishers than
Twitter, LinkedIn, and Reddit combined
• Pins live longer than most other social media posts
• 69% of consumers who visited Pinterest found the
product that they would purchase compared to 17% for
Facebook
17. GOOGLE+
Google+ may seem like a ghost town, but this is
why it matters today…
• Getting content indexed
• Google Authorship
• SEO benefits
18. SOCIAL MEDIA & SEO
While we’re on the topic of social media &
SEO….
• Social media get indexed
• Google tracks social media signals
• Titles should include important words
19. SOCIAL MEDIA FOR PR
Alter your PR material’s title/content
specifically for social media
•
•
•
•
Lists
Bold statements
Questions
Helpful
20. SOCIAL MEDIA FOR PR
Give the reader options to share…
•
•
•
•
•
Like and +1 buttons
Floating share buttons
Pop-up share buttons
Incentives for sharing
Ask for sharing at the end
21. SOCIAL MEDIA FOR PR
Tell them what to say…
• Pre-loaded share buttons
• Click to Tweet
22. SOCIAL MEDIA FOR PR
Set the images to share…
• Pin It buttons
• Setting Facebook Open Graph images
• Twitter Cards
23. SOCIAL MEDIA FOR PR
Give them extra incentives
•
•
•
•
Share for a chance…
Share for an extra vote…
Join for free entry…
Comment for a chance…
24. SOCIAL MEDIA FOR PR
Create Pinterest-friendly images…
•
•
•
•
•
Dominant colors
2:3 aspect ratio
Less background
Enticing text
No faces
27. SOCIAL MEDIA FOR PR
Repurpose your press release…
•
•
•
•
•
Informational image
Video
Slideshow
Podcast
Blog post
28. SOCIAL MEDIA FOR PR
Twitter tips and tricks
• Create lists of people who re-tweet you
• Create a list of influencers
• Use the below tools
– Topsy.com
– Klout.com
– Kred.com
29. SOCIAL MEDIA FOR PR
Twitter tips and tricks
Create a list of media members
30. SOCIAL MEDIA FOR PR
Twitter tips and tricks
Create a list for an upcoming event
31. SOCIAL MEDIA FOR PR
Twitter tips and tricks
Create alerts for relevant phrases and hashtags
(and interact)
32. SOCIAL MEDIA FOR PR
Twitter tips and tricks
• Think 120 characters for Retweets
• Include a photo if relevant
• Don’t forget to mention other users
33. SOCIAL MEDIA FOR PR
Twitter tips and tricks
• Tweet link multiple times & stay active
• Use below tools
– Buffer
– Hootsuite or Sprout Social
– Tweetdeck
– Wordpress Plugins
34. SOCIAL MEDIA FOR PR
“Tweet Mob” Concept
• Find a group of influencers
• Provide incentives or exclusives for sharing
• Provide a prompt and details
35. SOCIAL MEDIA FOR PR
How the “Tweet Mob” Concept worked for
Fillmore Miami Beach…
• Marketing interns reached out to South Florida-based music
influencers on social media
• When they were going to announce a show, they reached out
to the “Fill-mob” letting them know first
• Many times, they provided prompts, hashtags, and timing
details
• Over time, “Fill-mob” members accrued points for free
concert tickets or merchandise
36. SOCIAL MEDIA FOR PR
Interact in communities
•
•
•
•
LinkedIn groups
Google+ communities
Facebook groups
Relevant hashtags
37. SOCIAL MEDIA FOR PR
Email building on social media…
• Exclusive content
• Contests
• PR Updates
39. SOCIAL MEDIA EXAMPLES
Goals for the campaign (in order)
1. Drive awareness
2. Build the email list
3. Increase traffic to link
40. SOCIAL MEDIA EXAMPLES
How it worked…
• Facebook fans were encouraged to ‘guess the
speaker’ via clues
• They must enter their email for a chance at a
free t-shirt
• New contest was run every week leading up
the event
41. QUESTIONS
Feel free to contact us with questions at…
Phone: (866) 999-4736
Email: Zach.Hoffman@exults.com
Twitter: @exults