Eye For Pharma eMarketing Europe 2011

Join over 400 delegates for Europe’s largest and
Developed by:
most anticipated pharma eMarketing summit Save €300
Register before
January 14th

6th Annual Pharma 2011

eMarketing Europe
March 1-3, Hilton Munich

Increase Sales and Raise Brand Awareness:
Engage Physicians, Patients and Payers
Learn from over 15 industry leading case studies: Benchmark your strategies
from social media engagement and proven eDetails to against our expert speakers
innovative serious gaming and mobile apps. Christpoh Ferse
Sr Director, Head
of E-Marketing
Save on costs by NOT using online tactics: take a step Grunenthal

back from online engagement and establish if your
Dr Clive Selwyn
campaign is suitable for digital activities. Senior Medical
Director
Astellas
What key lessons can we learn from other highly
regulated industries? Cross-industry experts will give Irene Anderson,
you the exact insights needed to track all your online Marketing Director
Boehringer Ingelheim
activities.
Amy Kornbluth
Partner with your audience with proven innovative Head of Employee &
tactics: new hot topics for 2011 include mobile, seri- Client Communications
EMEA
ous gaming, Participatory medicine, payer inﬂuencing Citi Bank

and building your brand to the Pharma 3.0 model. Gillian Tachibana,
Director, Global eMedia
Communications
“One of the best conferences I have attended! Merck Serono

There is so much to learn in this new and evolving
environment.” Ray Chepesiuk
Commissioner
Katarina Béasse-Barnas, Global Brand Manager, Ferring Pharmaceuticals PAAB

GOLD SPONSORS: EXHIBITING SPONSOR: SUPPORTING SPONSORS:

OFFICIAL
MEDIA
PARTNER: OFFICIAL
SOCIAL MEDIA
SPONSORS:

For the latest speaker line up, agenda updates and free pharma eMarketing guides visit:
www.eyeforpharma.com/emarketing

Developed by:

6th Annual Pharma eMarketing Europe

A message from our challenges but more I look forward to seeing you all
Keynote: importantly all areas backed up in Munich next March.
I’m sure you’d agree that the with case studies! The elusive
digital landscape is a quickly case study from pharma! For
moving and tricky me personally taking time out
environment to stay on top of. of the o ce has to meet 2
With as many reports as there essential needs – actionable
are conferences, I find that I’m learning and networking. With
overwhelmed with choice. over 300 delegates in 2010
With that in mind, it’s been a and an expected 400 for 2011 Manuela Pastore
welcome relief working with I’m confident this is the one Director, Online
Jon and the team at event for the myself and the Communications & Strategy
eyeforpharma. The agenda team. Boehringer Ingelheim
really tackles the key

Expert speakers include:

Christpoh Ferse Michel Baes Gillian Tachibana Len Starnes Irene Anderson Peter Vanovertveld
Sr Director, Head of VP, EMEA Innovation Director Head of Digital Marketing Director Director Communications,
E-Marketing Janssen Global eMedia Marketing & Sales Boehringer Ingelheim Government A airs & Public
Grunenthal Communications Bayer Schering Policy
Merck Serono Baxter Healthcare

Lucien Engelen Ufuk Apaydin Amy Kornbluth Kay Wesley Axel Nemetz Irina Osovskaya
Head of the Regional Acute Head of Strategic Head of Employee & Global Director Head of Health e-Business Manager
Healthcare Network; Advisor to Planning & Business Client Communications Complete Digital Solutions Janssen
the Executive Board & Development EMEA Vodafone
Director Roche Citi Bank
REshape & Innovation Center

Tom Pryzgoda Gary Monk Philip Haldar Ray Chepesuk Mark Peterson René Neubach
Senior Director Product Manager Senior Brand Manager Commissioner CRD Centre Manager Manager, Vienna
e-Marketing Janssen X-ray Contrast Media, PAAB Boehringher Ingelheim eMarketing Center
Abbott Europe, The Middle Co-Lead Programme
East, Africa and Russia Strategy & Innovation
GE Healthcare lead Specialty Care
Pfizer

Dr Clive Selwyn Dr Matt Jameson Evans Jan Geissler Peter Hinssen Slija Choquet Meredith Abreu Ressi
Senior Medical Director Co-Founder Co-Founder, CML International Thought Owner and CEO VP of Research
Astellas HealthUnlocked Advocates Network Leader, Author of “The whydot GmbH Manhattan Research
and LeukaNet New Normal”

Lawrence Sherman Jens Monsees Fonny Schenk Carwyn Jones David Hunt Fred Basset
President and CEO Head of FMCG & Managing Partner Head of Director Director
The Physicians Academy for Healthcare Across Health Pharmaceutical Sales CreativeLynx Blue Latitude
Clinical and Management Google Schenck and Marketing
Excellence Doctors.net.uk


Developed by:

6th Annual Pharma eMarketing Europe

CONFERENCE AT A GLANCE

New for 2011 Pre Day - March 1st Day Two - March 3rd
• Network with over 400 leading minds on Pre-event workshops: • Measurement and metric analysis - essential
eMarketing in Europe • Social Media for pharma - the essential guide tricks and tools
for successful engagement
• Exclusive insights from over 15 industry case • Embracing innovation - Mobile, apps and
studies • 101 of Digital marketing - from the first click serious gaming
to optimizing your campaign, discover all the
• Get the latest updates on digital innovation • Case study insights into physician
tricks for a water tight campaign
for pharma engagement
• Places are limited so book early!
• 3 days of interactive panel discussions and • Increase HCP congresses with proven digital
networking tactics

• The only forum in Europe where you can
Day One - March 2nd
learn from pharma, leading agencies, • eMarketing strategy and overview - planning
patients and physicians for 2012 and beyond

• Regulatory updates and recommendations to
electively engage in 2011

• Focused workshops

• Detailed case studies into all elements of the
marketing mix

• Increase brand awareness and support with
Patient engagement

NETWORKING AND EXHIBITION
Even with such strong online communication and networking channels, face-to-face learning is the key to
prospering in 2011. This is the only forum in Europe where you can rub shoulders with over 400 innovators in
pharma eMarketing. The design of the event maximises networking time with over 10 hours applied over the 3
days. No other event can provide you with the 3 days of business focused networking with some of the most
influential people in your field. Build relationships and grow your contact list in 2011 to transform the future of
your business.

The only exhibition floor you’ll need
The European eMarketing exhibition floor is an opportunity to see, discover and understand new products and solutions in
action. Spaces are limited; get in touch today to secure your place.

Contact Ed Harris, SVP of Sales at: eharris@eyeforpharma.com
or the Event Director, Jon Gwillim at: jgwillim@eyeforpharma.com

“This is a one-of-a-kind networking event “eyeforpharma’s European emarketing summit is
for meeting hundreds of industry thought going from strength to strength; it o ers a unique
leaders and pharma marketers from opportunity to meet old friends, expand your
around the globe.” network, explore potential business partnerships
and stay updated on the newest trends and best
practices. For me, it is the best investment of the
year!”
Meredith Abreu Ressi, VP Research Fonny Schenck, Managing Partner
Manhattan Research Across Health


Developed by:

Day One - March 2nd

Section A - eStrategy: Global to local Section B - Regulatory insights and advice BAXTER
digital integration for digital success in 2011 Choose your investments CASE STUDY

wisely, take the Baxter
Keynote speaker: Why pharma isn’t even Keynote speaker: What can approach to identify the appropriate disease
NEW FOR 2011
halfway into the digital revolution: a strategic Europe learn from the CEO of areas for online engagement to maximise ROI
overview Canada’s Pharmaceutical Advertising Advisory • Identify the exact needs of your audience and how
• Understand how your digital customers will live and Board (PAAB). this relates online before you push a campaign
how you must adapt to their needs. • Gain insight from over 25 years of regulatory online.
• Develop digital strategies with memorable ROI in experience and adapt these lessons to a European • Insights into how Baxter has developed ‘best
this quickly moving landscape. framework. practice’ for each stage of a products lifecycle with
• Build relationships with customers that don’t • Learn from innovations taking place in Canada and digital strategies.
embrace digital engagement. how this can be replicated for your European • Gain strategies that you can apply today from this
Peter Hinssen, International Thought Leader, Author organisation. successful pilot to ensure your product reaches its
of “The New Normal” • Hear success stories that you can apply tomorrow full potential.
with a guide for regulatory clarity. Peter Vanovertveld, Director Communications,
How Roche is moving from Ray Chepesiuk, CEO, PAAB Government A airs & Public Policy, Baxter Healthcare
ROCHE
Marketing 2.0 to Web 3.0 CASE STUDY
• Be the first to hear how Roche Embrace digital marketing in this regulated Cross the chasm: Quickly CRM
overcame the key obstacles to become a market environment. move from digital pilots to a CASE STUDY
leader in digital 2 way communication. • Hear the latest updates and recommendations from fully integrated
• Understand and embrace the future of pharma the Prescription Medicines Code of Practice customer-facing model with e ective ROI
marketing and the transition to the pharma 3.0 Authority. • Define the digital component of your marketing mix
model. • Understand how the environment is developing and – effective tactics, specific budgets, and focused
• Tackle the internal structure to get buy in for digital prepare your campaign for innovative changes. customer groups
adoption to position your brand as a digital leader. • Social media in a regulatory context; understand • Implementing central concepts in several markets –
Ufuk Apaydin, Head of Strategic Planning & Business what the future holds to position your social media essential do’s and don’ts
Development, Roche campaign for success. • Measure the impact of digital: embrace dashboards
Heather Simmonds, Director, PMCPA and CRM analytics
Exclusive insight into BOEHRINGER Fonny Schenck, CEO, Across Health & a Pharma
Boehringer Ingelheim’s INGELHEIM
CASE STUDY Section C - Fully integrate digital for a Colleague
content management system
successful multi-channel campaign
(CMS) to maximise e ectiveness and Closed-Loop Marketing 2.0 GE HEALTHCARE
MOBILE
e ciency – the future of e ective
• Gain maximum impact with limited resources by PANEL: Increase NEW FOR 2011 engagement
CASE STUDY

applying an innovative CMS platform and extracting eMarketing e ciency by • Exclusive insights into the GE Helathcare global CLM
relevant metrics. understanding the aims and reservations of Pilot with the Apple iPad – how they overcome
• Optimise all internal and external communication the marketing department. barriers to the adoption of new technology and
activities to guarantee a quick and e ective launch. • Demonstrate to the c-suite the importance of engage both the digital natives and digital
• Launch updates across mobile, desktop and tablets your digital o ering to make it fundamental to immigrants
platforms with a single click. your marketing campaign and not just a • Use innovative CLM products to rejuvenate your
Manuela Pastore, Director of Online Communications compliment. brands and drive maximum ROI
& Strategy, Boehringer Ingelheim • Match up the aims of senior Marketers with your • Adopt the new wave of CLM tools and embrace
digital o erings to ensure digital projects reach innovation to guarantee future success.
PANEL: Communicate internally to make their full potential. Philip Haldar, Senior Brand Manager, X-ray Contrast
digital marketing a core organisational Moderator: Len Starnes, Head of Digital Marketing Media, EMEA, GE Healthcare
competency. and Sales, Bayer Healthcare
• A best practice guide to getting buy-in for making Irene Anderson, Marketing Director, Boehringer PANEL: Innovative strategies from across the
digital marketing an essential organisational Ingelheim market into the next generation of Closed
competency. Ian Talmage, Senior Vice President, Bayer
Loop Marketing (CLM)
• Create the right environment for digital to prosper Healthcare
• Understand how the future of CLM will evolve for
in your company. Other panellists TBC
leading companies: Grunenthal, Janssen, Merck,
• Hear how Janssen and others have made GE Healthcare.
digital innovation a sustainable success with Keynote speaker: Harness Multichannel • Increase sales through implementing proven CLM
simple and user friendly initiatives. Marketing: prepare for 5 years of innovation tactics
Moderator: Irina Osovskaya, ebusiness Manager, • Cement digital as your marketing backbone by • Take the relationship between CLM tactics and
Janssen applying the key learning’s from a range of sales to demonstrate the efficiency of CLM.
Other Panellists TBC industries. Moderator: Christoph Ferse, Sr Director and Head
• Ensure your offline channels drive engagement to of eMarketing, Grunenthal
your digital platforms. Michel Baes, VP of EMEA Innovation, Janssen-Cilag
• Understand what the digital maturity curve and Gillian Tachibana, Director of Global eMedia
channel selection matrix means for your business Communications, Merck Serono
and customers. Philip Haldar, Senior Brand Manager, X-ray
Kay Wesley, Global Director, Complete Digital Contrast Media, EMEA, GE Healthcare

Capture your audience by CASE STUDY
creating e ective copy
• Understand how to compose compelling copy to
hook and hold a physician’s online engagement.
• Discover a physician’s value perception on content
and tailor your message to meet these needs.
• Shift your content to be “smart” through
personalisation and semantic technology so your
message matches the individual physician’s specific
requirements.
Erna Kimp, Director - eBusiness Development,
Elsevier


Developed by:

Day Two - March 3rd
Section D - Engage Physicians on their terms Section F - Mobile & Innovation: the future
to maximise ROI and raise brand awareness Section E - Social Media and Enterprise 2.0 of pharma eMarketing

Engage with the modern day physician – Exclusive case study insight CITI BANK Mobile Migration – After 18 years in the
into Citibank’s employee CASE STUDY
insights from a Senior Medical Director spot-light, the web-browser is being replaced
• Insights from Astellas on how your customer is social media strategy by younger, faster and more engaging
changing and their preferred methods for • Apply key learnings from the financial sector to alternatives
engagement. successfully develop and implement the 'rules of the • We spend all of our time online, but increasingly
• Understand the evolution of the physician to game' in a pharma environment. little of it on the web. Position your business to
position yourself ahead of the trends. • Ensure your employees are active brand advocates - adapt and prosper in the mobile environment.
• Discover what physicians prefer; Rep vs online – proven tips and tricks for enhanced engagement in a • Meet the new needs of your customer by delivering
tailor your strategy accordingly to the specific regulated industry. what they want, when they want and how they
requirements of the individual’s needs. • Successfully engage all levels of employees and want.
Dr Clive Selwyn, Senior Medical Director, Astellas management in your organisation to understand • Review the success stories within the healthcare
and embrace the possibilities of social media. industry, and the ideas that led to their development,
PANEL: Online physician NEW FOR 2011 Amy Kornbluth, Head of Employee & Client including Diagnosaurus; the PASI calculator; the eye
engagement Communications EMEA, Citibank test from 4 feet and many more.
Understand the di erent views of David Hunt, Director, Creative Lynx
physicians by learning directly from a Use educational social media to engage
panel of experienced physicians with physicians, patients and other stakeholders. Embrace digital and mobile technologies to
• Adopt an effective multimedia approach that transform stakeholder engagements
mixed backgrounds, preferences and
benefits all 3 parties, pharma, physicians & patients. • Use mobile technologies in your business to save
levels of online engagement. • Improve relationships with key stakeholders and
• Understand and identify the educational needs of time and engage your key stakeholders
your customer through integrating on this unobtrusively
physicians by supporting their daily challenges.
knowledge sharing platform. • Extend your value proposition from product to
• Ensure your message reflects your audience and
• Effectively connect online even with the most beyond the pill services
understand how one size doesn’t fit all
conservative of physicians or late adopters to ensure • Support compliance and management of patients
• Tailor your strategy to specific demographics to
you reach your entire target market. with long-term conditions remotely and at home
raise brand perception before pushing sales.
Dr Tjalf Ziemssen, Neurologist, Uniklinikum Dresden Axel Nemetz, Head of Health Solutions, Vodafone
Moderator: Emma Darcy, MD, Medpharmaconnect
Dr Matt Evans, Healthunlocked
Dr Clive Selwyn, Senior Medical Director, Astellas
Drive forward R&D, sales and CASE STUDY Learn how Pfizer uses mobile PFIZER
marketing with e ective CASE STUDY
Dr Lucien Engelen, Head of the Regional Acute technology to teach and
Healthcare Network; Advisory to the Executive Enterprise 2.0 engage HCPs at conferences
board & Director, REshape & Innovation Centre • Learn from the latest and most innovative internal
• Use mobile technology and online tools to Increase
Dr Tjalf Ziemssen, Neurologist, Uniklinikum communication platform.
engagement and build momentum before, during
Dresden • Overcome internal reservations to enhance
and after an event.
communication and product development.
• Guarantee HCP audience interaction and improve
Increase physician engagement • Understand how to effectively engage all regions
CASE STUDY clarity with easy to use mobile tools.
and overcome cultural hurdles.
with exclusive insights into • Improve post event interaction to maintain
Speaker TBC
successful and unsuccessful electronic relationships and increase return visits with these
Continuing Medical Educations (eCME) clear guidelines.
Discover what ROI means for digital -
platforms René Neubach, Manager, Vienna eMarketing Centre,
essential metrics and analytics Pfizer Speciality Care
• Develop an eCME platform to successfully engage
and hold the attention of physicians. Fill your toolbox with all the available tips and
Insights from a Boehringer BOEHRINGER
• Understand the importance of integration of CME tricks Google o ers to ensure your digital INGELHEIM
with eCME through emphasising e ective content
strategy reaches its full potential Ingelheim ground breaking CASE STUDY
and layout. Serious Gaming platform that
• Clearly isolate and analyze your analytics for concise
• Learn from successful and unsuccessful eCME increased brand awareness and adherence
and useable data.
platforms to adapt and optimise your own projects. • How serious gaming can help patient adherence
• Embrace the latest tools google offers for
Lawrence Sherman, SVP, Prova Education healthcare to ensure your reports illustrate and assist with educating patients to cope with long
actionable takeaways. term care.
What do pharma marketers LATEST RESEARCH • Use the latest dashboards to consolidate data and • Discover how to integrate brand messages into
need to know about pull out essential stats. gaming platforms without undermining the gaming
Consumer and Physician’s Use of Technology Jens Monsees, Head of Consumer Goods and experience.
Healthcare, Google • Learn why the modern day child/adult requires
for Health?
much more motivation to follow drug plans and
• Get the latest European data on consumers using
how a serious gaming platform compliments their
onlne channels to research health information and Maximise your campaign’s ROI through
life style.
make treatment decisions understanding how to set precise goals and
• How does the evolving physician channel change Mark Peterson, CRD Centre Manager, Boehringer
metrics you need to measure success.
best practices for pharma marketing and Ingelheim Denmark
• Get the basics right, learn how to measure the
communications? familiar - Awareness, Reach, Frequency to the
• Position yourself for the rise of the “empowered unfamiliar - Sentiment and Influence to finally Engage payers: Mapping influence and
patient” and the evolving physician-patient establishing to the bottom line Competitive Results information flow
relationship. and Value. • Design a strategy that responds to payer dynamics
Meredith Abreu Ressi, VP Research, Manhattan • Understand how much budget and resource you and their ecosystem
Research should invest in social media for an attention getting • Identify the sources of information, influence and
and relationship building vehicle. information flow within the ecosystem
Engage with international KEY PHYSICIAN • Apply the most effective and proven tools for online • Leveraging network analysis to help make sense of
INSIGHTS the connections
doctor networks measurement from key suppliers in the industry.
Speaker TBC • Position your organisation and data to impact
• Develop trust and transparency to
prescribing and medical decisions
engage doctors by learning what makes a good
online professional network. Fred Basset, Director, Blue Latitude
• Discover how online networks differ across Europe
and why you need to tailor your approach with
segmented relevant messages.
“Very nice to be inspired as well as confirmed in marketing
• Understand how physicians vary according to other initiatives.”
demographics: age, speciality, experience. Trine Nygård, Multi Channel Communications Co-ordinator, Merck & Co
Gareth Thomas, International Development Director,
Doctors.net.uk


Developed by:

Day Two - March 3rd

Exclusive and new for 2011 Panel: Pharma & the
NEW FOR 2011
ePatient: Build the
Section G - Engage e ectively with Patients right level of engagement
– the future KOLs • Raise disease/treatment awareness through
understanding the type of support patients need
Keynote speaker: The future of healthcare: before, during and after treatments.
Integrate the patient into your (healthcare) • Engage physicians effectively and offer the right
team type of support and online education within this
• Learn the benefits of bringing the patient into the heavily restricted environment.
team to overcome traditional challenges of patient • Create clarity for your organisation’s online and
engagement offline activities to build engagement and trust.
• Innovate and engage now to ensure your company • Understand how leading ePatients can interact
stays at the forefront of healthcare and is positioned and collaborate to provide best support to
to tackle future digital healthcare challenges. patients.
• Understand what role the family and informal care Moderator – Silja Chouquet, MD, whydot.com
will have in healthcare in the future Lucien Engelen, Head of the Regional Acute
Healthcare Network; Advisory to the Executive
Lucien Engelen, Head of the Regional Acute
Board & Director, REshape & Innovation Center
Healthcare Network; Advisor to the Executive Board &
Jan Geissler, Co-Founder CML Advocates Network
Director, REshape & Innovation Center
and LeukaNet
Alex Butler, Digital Strategy & Social Media
Successfully engage and JOHNSON &
JOHNSON
Manager, Janssen-Cilag
support patients and carers CASE STUDY Erik Hawkinson, Head of Global Digital, Roche
using online video
• Get internal buy in when implementing video usage
for a digital campaign “Very well organised and interesting
• Understand how to get your message viewed and be meeting with top speakers. I really
seen as a thought leader for increased engagement learnt a lot about Web 2.0 applications
with patients.
• Measure success by creating trust and easy access and e-marketing in general.”
to your audience.
Marina Lemmens
Gary Monk, Product Manager, Janssen-Cilag Product Manager, Sanofi-Avent

Catch every presentation…
Business Opportunities for
It can be difficult to catch every presentation. We will
Solution Providers: record every presentation so you don’t have to miss a
• We are dedicated to providing a forum where our thing. Simply purchase a ‘Gold Pass ’ when you register.
attendees can learn about the most advanced and You’ll be given access to the online recordings within 10
tailored solutions available on the market. days of the event.
• There are a limited number of spaces available for Register on page 7 now.
companies with an innovative solution in the areas of
Social Media strategy, CRM, Digital strategy and
integration, Multi channel marketing
• This event will build new prospects and strengthen
A great event should be complimented
current business relationships. by a great venue.
The 2011 eMarketing summit
Opportunities available include: will be held at the Hilton,
Munich
• Meetings with key decision makers
• Take a speaking slot and address 400 sales & We've managed to secure a
marketing executives reduced rate of €129 (inc VAT,
• Show off your latest products and services in our exc breakfast)
exhibition hall
• Build your brand with exclusive promotional The cut off date for this will be
opportunities Feburary 1st, 2011.
• Host interactive workshops with core clients and
prospects... and much more!
Booking information will be
sent with your confirmation
If you want to meet with senior decision makers from
pharmaceutical and biotech companies across Europe
then Contact Ed Harris on +44 (0) 207 375 7173 Turn to page 7 to secure your
eharris@eyeforpharma.com place.


Developed by:

Register NOW in 3 easy steps
6th Annual Pharma eMarketing Europe March 1-3, Hilton Munich
1. YOUR CHOICE OF REGISTRATION PACKAGE

Super Early Bird Price Early Bird Price Standard Price
FOR PHARMA COMPANIES
Before December 12th Before January 14th

Platinum Pass
• Access to Pre - event workshop
• Two day full access pass
• Access to all workshops
• Full event recording €2195 €2495 €2795
• Exclusive eMarketing Report
• Access to eMarketing webinar

Gold Pass
• Access to day 1 workshops €1795 €2095 €2395
• Full event video recording

Silver Pass
• Access to all the Workshops
€1595 €1895 €2195

FOR SOLUTIONS Super Early Bird Price Early Bird Price Standard Price
PROVIDERS Before December 12th Before January 14th

Platinum Pass
• Full event recording €2495 €2795 €3095
• Exclusive eMarketing Report

Gold Pass
• Full event video recording
€2095 €2395 €2695

Silver Pass
€1895 €2195 €2495

Full Pre-day workshops €500
*NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

2. DELEGATE DETAILS
Mr / Mrs / Ms / Dr: _________________ First name: ______________________________ Last name: _________________________ Company:______________________

Position / Title: ____________________________________________________________Telephone: ___________________________ Fax: _________________________

E-mail: ______________________________________ Country: ____________________ Address: _____________________________ Postcode: ____________________

3. PAYMENT
I enclose a cheque/draft for: €____________ (payable to FC Business Intelligence Ltd) Credit card number: __________________________________________________

Please invoice my company: € ____________ Purchase Order No.: __________ Expiry date: _______________ Security Number (last three digits on back) ________

Please charge my credit card: € _______________________________________ Name on card: ______________________________________________________

Amex Visa Mastercard Signature:_____________________________ Country:______________________

FAX THIS FORM TO +44 20 7375 7576 4 EASY WAYS TO REGISTER TODAY!
ONLINE: Go to www.eyeforpharma.com/emarketing then click on Register.
Group Discounts
E-MAIL: The eyeforpharma Registration Team at
Take advantage of eyeforpharma’s unique team discounts. Every fourth register@eyeforpharma.com
person in your group comes for free
FAX: Send this form by fax to: +44 20 73 75 75 76
Contact the eyeforpharma team on +44 (0)207 375 7594 or
jgwillim@eyeforpharma.com CALL: Eyeforpharma on +44 20 73 75 75 75

Terms & Conditions All prices displayed are exclusive of VAT unless otherwise stated but, VAT will be charged, where applicable, at the
Places are transferable without any charge. Cancellations before January 28th 2011 incur an administrative charge of 25%. prevailing rate on the invoice date and the relevant details will appear on the invoice. FC Business Intelligence takes every
If you cancel your registration after January 28th 2011 we will be obliged to charge you the full fee. Please note - you care to ensure that prices quoted are correct at time of publishing however; bookings will only be accepted if there is no
must notify eyeforpharma in writing of a cancellation, or we will be obliged to charge you the full fee. The organisers material error in the price advertised on the website. Please read the complete text of term & conditions at:
reserve the right to make changes to the program without notice. www.eyeforpharma.com/emarketing/terms


Join over 400 delegates for Europe’s largest and
Developed by:
most anticipated pharma eMarketing summit Save €300
Register before
January 14th

6th Annual Pharma 2011

eMarketing Europe

Increase sales and raise brand awareness by creating the perfect
multi-channel campaign to engage physicians, payers and patients
Our promises to you. Hear what last years attendees
thought about the event:
1 The onlycase studies. you can get insights from over pharma 15
specific
forum where
One of the best eyeforpharma
After listening to your feedback from 2010 it was clear that you wanted 2 events I've seen to date!
things in 2011: guidance and case studies. With exclusive stats and never
Irina Osovskaya, eMarketing Manager
heard before insights you’ll learn more in 3 days than from weeks of
Janssen-Cilag
research or the purchasing of reports

Great event! Great way to
2 Hand picked expert speakers. the most innovative and inspiring speakers
We spend months searching for network!
to ensure that every minute of every presentation is engaging and benefi- Alexandra Keil, Web Manager
cial. Your business is guaranteed to benefit from their key insights which LEO Pharma
will ensure your online campaign reaches its full potential
The program handled all

3 Unrivalled networking with eyeforpharma’s first conference APP.
For the first time you’ll be able to connect with speakers, delegates and
aspects of e-marketing, very
complete overview.
vendors before during and after the event with the eyeforpharma APP. This Linda Engels, Product Manager,
free app will give you access to the latest agendas, blogs and industry Sanofi-Aventis
insights. The app will be downloadable for everyone but only registered
attendees will get access to network Certainly one of the best
pharma social media events
4 No Sales pick all vendors to ensure their presentations are educational and
We hand
pitches. -interesting topics with a global
view.
not focused on self promotion. Only the leading and most innovative Jeremy Bird, Creative Director
agencies are chosen to ensure you leave the event with all the tools and Bird & Schulte Advertising
expertise to drive your business forward
It was great to see that the
summit evolves positively and a
“Great event - much inspiration gained” wide range of topics is covered.
Excited to visit the 2011 event.
Bettina Nekman, Integrated Relations Manager, Boehringer Ingelheim René Neubach, Manager, Vienna
eMarketing Center
Pfizer, Specialty Care Europe

Media Partners

HealthcarePromotions.co.uk
helping you raise awareness


Eye For Pharma eMarketing Europe 2011

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (15)

Similar a Eye For Pharma eMarketing Europe 2011

Similar a Eye For Pharma eMarketing Europe 2011 (20)

Eye For Pharma eMarketing Europe 2011