The Smart Travel Analytics Show will bring together thought leaders and practitioners of data and analytics in the travel space. Expect to network with leading hotels, airlines, OTAs, GDS, Cruises, Destinations and travel technology companies from across North America and beyond. Spend 2 days filled with best-practice strategies, cutting-edge trends and vigorous debate - as well as powerful networking opportunities with the analytics and data travel industry elite.

1. www.eyefortravel.com/analytics
SAVE $300
when you register by Oct 26, 2012
Smart Travel Analytics
North America 2013
March 5-6, Hotel Nikko, San Francisco
January 17-18, 2013, The New Yorker Hotel, New York
learn How to Improve Your
Analytics and Performance
Strategies To Drive Higher Revenues
Join 200 Senior Travel
Strategists, Analysts and
Data Gurus to:
â why real-time data should
See
be at the core of your business
strategy
Harness social and mobile
â
analytics in a data heavy world
Ensure better data mining results
â
and ensure your performance
Speaker line up includes VPs and
strategy is spot-on Directors from:
Learn best practice analysis
â
for every corner of your travel
business
Improve your customer
â
segmentation for better CRM,
Pricing and Loyalty results
See overleaf for full list!
Learn how to create a data
â
friendly organisation Organised by
OPEN NOW to See the 2013 Program Line up!

2. www.eyefortravel.com/analytics
Welcome to The World’s First Data and
Analytics Conference Exclusively For The
Travel Industry!
5 g
reat reasons to reserve
your place today
Every day 2.5 quintillion bytes of data are created, and 90%
of that data was created in just the last two years. A mega-
1 Unrivalled Quality Content: Our agendas
have been researched over six months and we have
spoken to hundreds of data and analytic execs. Get up
stat, by anyone’s terms. Despite this, research indicates that
to speed on the most salient trends, forecasts, insights
most businesses globally are only using approximately 50-
and best practices in the analytic and data space.
75% of their available in-house data. Herein is the problem.
Premium Networking: Meeting people just got
Following a global newsroom spotlight on both big data and
analytics, we have spent the last six months researching 2 easier! Our pre and post event networking tool will help
you meet the people you need to before and after the
this space comprehensively, speaking to hundreds of your conference. Plus! With over 10 hours set aside for you
industry peers about their challenges and opportunities. to network on-site at the event, you’ll be leaving with
pockets full of business cards and new contacts.
This conference is about forgetting the hype of “big data”
3 ROI:
and really honing in on analytic and data strategies to ensure EyeforTravel is globally renowned for producing
your business performs at optimum strength via better industry events of the highest calibre. As always,
forecasting, predictions and reporting. We have gathered providing unsurpassed value for your money remains
together the most insightful travel industry case studies, and core to our DNA. That’s why our prices are almost
best practices for you learn from. half what you’d expect to pay at other large industry
summits.
We guarantee that you will walk away from The Smart
4
Travel Analytics Show with the ammunition you need to Credible and Varied Expertise:
improve your data and performance strategies performance Our speakers include Airlines, Hotels, OTAs, Tour
strategies, increase revenues and steal competitive edge. Operators, Car Hire, Cruise and More. Expect to hear
See our agenda and speaker line up overleaf if you need from trusted travel gurus who know these topics inside
proof. out. We handpick speakers from the most prestigious
and successful travel brands to share knowledge,
See you in NYC in January! ideas and suggestions.
5 Trust Us:
Rosie Akenhead
EyeforTravel has 15 years of experience
Director of Events and Industry Analysis working on news, research and events purely in the
EyeforTravel, London, UK travel industry. That’s how we know our agenda topics
Direct Line: 0044 207 375 7229 (UK) are the same ones you are faced with right now.
US Toll Free: 800 814 3459 ext. 7229 Take a look at our agenda to see!
Twitter: @rosieakenhead
A selection of topics covered:
Get Better Data Mining Hear Real-Time Data Harness Social and Consolidate Systems for
Results Developments Mobile Analytics Greater Accuracy
Best Practice Analysis Improve Customer Create A Data Friendly Discover Safer Data
Techniques Segmentation Culture Warehousing
Brands that regularly attend our USA events:
Reserve your place TODAY
www.eyefortravel.com/analytics | Call Rosie Akenhead on toll free 800 814 3459 ext. 7229 | email rosie@eyefortravel.com

3. Agenda: January 17-18, 2013
• Data architecture to fit your progressively enlarging
Keynote: Ultimate Best Practice Data and Integrate CRM, RM, Marketing and
database goals- how to house data safely and
Analytics - Become a Data Intelligent Loyalty for Ultimate Commercial Reward systematically
Organisation and Profit • Hit fraud and hackers head on! Strategies to protect
• What opportunities does better data management Data and analytics elements now reside in almost your data from customer transaction onwards
provide for your business? all areas of your office or corporation: distribution,
• Understand why worldwide brands are putting data revenue management, marketing, technology, Tick Tock: Why Real-Time Data Should Be
at the core of their business, and why you should too CRM and more. When we spoke to hundreds of
Core To Your Analytics Strategy
analytics execs, they highlighted consolidation
• Get to grips with new data and analytic trends that Casinos have long been working on real-time
and integration of systems as their number one
can improve forecasting, business intelligence and strategies on the casino floors to anticipate and
issue.
more react instantly to unusual patterns. With recent
• Understand the core aspects of the “Big Data” • Who should own the right to data and access
improvements and the development of better housing
phenomenon and discover why it applies to travel within your corporation? and extraction of data, what opportunities does real-
businesses, plus, do you even need to deal with Big • Gain insight into better sharing of data time data provide us with?
Data at this point? in-house between departments: revenue • Understand the need for real-time data extraction in
• Get up-to-speed with the up-swell of data and management, CRM, ancillary and social modern day business
evaluative technologies – what can they do to aid • Streamline and consolidate your data strategy • See how real-time data management can reduce
efficiency and drive revenue? for unified analytics and reporting response time and improve data accuracy
• Strategize on where to focus your data and analytics • Profit with mergers and acquisitions with better • See case studies and examples of real-time data
spend in 2013 and beyond data management internally: getting around extraction and evaluation and reap the benefits
Glenn Fogel, Head of Worldwide Strategy Planning, integrating codeshare and mapping from two
EVP, The Priceline Group different systems Harness Social Analytics: Overcome
Martin Stolfa, Vice President- Revenue Analysis, • See examples of data consolidation in Challenges to Develop Closer More
Hilton Worldwide process: what are the setbacks, and how can Profitable Relationships With Your
Chris Amenechi, VP E-Commerce Merchandising, you prepare yourself?
Customers
United Airlines • Find insight on the latest technological
Marketing is progressively influenced by social media
William Beckler, Director of Innovation, developments to improve systematic use of
and mobile. Subsequently, this has introduced many
Travelocity International data company-wide sources for streaming data- from social interaction,
Brian Garavuso, Executive Vice President on-going content, micro-blogging and now mobile
Get Up To Speed On The State of the Travel CIO, Diamond Resorts International applications and location based data. So:
Industry in 2013 and Beyond Jeremie Catez, Director of Revenue, • See how to use this “new” data to enhance future
• Hear a bleeding-edge overview of the current state Novotel New York Times Square Regional customer experiences
of the global travel and hospitality industry - Which E commerce Manager, • How do you pull off social data legally from
sectors are driving greatest growth and profit Novotel North America
Facebook, Twitter and more?
opportunities, and why?
Learn How To Achieve Better Data • What do you do with that once you have it, and how
• Which markets remain buoyant and where should
can you store it?
you focus your spend for profit and minimum risk? Mining Results and More Accurate
• Get the legal perspective on who has ownership of
• See which macro-economic factors and wider Performance Analytic Outcomes
influencers will impact and define your strategy in consumer information: the customer or the brand?
• Get up to speed on predictive hazard
2013 • Learn how to Integrate social data into your main
modelling for customer data
• Gain insider knowledge and early mover advantage systems and align social analytics with other areas
• Tips on exploratory analysis for large and of the business
on the hottest domestic international markets and
complex problems
prepare your data strategy around this Shana Pereira, International Director- Americas,
• Get to grips with best practice mining Tourism Queensland
• Prepare your performance and business strategy
strategies for improved forecasting and
based on solid forecasts and industry expert tips Barbara Pezzi, Director Analytics Search
business planning
Jon Glick, Director, PriceWaterhouseCoopers Optimisation,
• Learn innovative modelling techniques to Fairmont Raffles Hotels International
Jake Fuller, Research Analyst, analyse massive sections of data accurately
Lazard Capital Markets Jack Feuer, President, Digital Marketing Works
• Understand changing business environments
Brian Nowak, Vice President, Nomura Securities better than ever before and set new, data Breeding a Data Friendly Culture In Your
Peter Lim, Sr Director Global Development Strategy, driven sales targets based on accurate, large
Wyndham Worldwide
Organization
data segments
This session will address how you can put everything
• See the opportunities for cost reduction into practice- from recruiting, to skillsets, to
Segmenting and Targeting Customers For An in other areas of your business based on persuading your CEO of the benefits. Hear more on:
Improved Consumer Facing Strategy supreme forecasting
• Recruiting Data Analysts and Power Users: how,
• Learn which segments have the greatest demand • Discover new relationships and avenues with
and profit potential and figure out how to price and when, where from?
proactive analysis and projections
market to them more efficiently • What exactly makes a great analytic professional?
• Big Data, Big Issues? Get around the difficulty
• Use customer and pricing data better to develop a • Leadership in Data: achieve “boardroom buy-in” as
of Big Data in relation to current capabilities
more targeted, personalized marketing and revenue well as educate and influence other departments
and leverage it for competitive advantage
strategy more effectively
• Thinking about the bigger picture- how to envisage Kurien Jacob, SVP Revenue Distribution,
• How can you leverage existing skills within the big
a master consumer profile: consolidate and combine Highgate Hotels
frame of Big Data?
SoLoMo, CRM, RM and more
Case Study Safer Data Warehousing Paul Murray, VP Revenue Management,
• Utilize loyalty programme data: get your strategy Hyatt Hotels
spot-on, plus learn how to deal with coalition and and Fraud Protection For Your Travel
Business Sheleen Quish, SVP IT HR, Ameristar Casinos
partnership data hurdles
• Data warehousing: How to house data Jeremy Terbush, VP Analytics,
Jim Sprigg, Director of Customer Analytics, IHG
securely and safely whilst maintaining Wyndham Exchange Rentals
Ash Kapur, VP Revenue Management Distribution,
constant, immediate access for in-house users end of conference
Starwood Capital Group
Reserve your place TODAY
www.eyefortravel.com/analytics | Call Rosie Akenhead on toll free 800 814 3459 ext. 7229 | email rosie@eyefortravel.com

4. Smart Travel Analytics North America 2013
January 17-18, 2013, The New Yorker Hotel, New York
3 EASY WAYS TO REGISTER RIGHT NOW!
ONLINE Secure simple registration online at www.eyefortravel.com/analytics
EMAIL rosie@eyefortravel.com Just give us your details and pass type – we’ll do the rest!
PHONE Call Rosie Akenhead 0044 (0) 207 375 7229 or Toll Free from the US: 800 814 3459 ext. 7229
Diamond Pass (best value) Gold Pass (most popular) SILVER Pass
Entrance to all sessions Entrance to all sessions
Access to all networking events Access to all networking events Entrance to all sessions
Access to all Powerpoint presentations post event Access to all powerpoint presentations Access to all networking events
Access to all conference content (Audio or Video Stream) post event
Copy of The Travel Consumer Report, full of amazing Access to conference content
customer insights and market trends.** (Audio/Video Stream) post event
Discounted Rates for Super- Early Standard Rates* Super- Early
Normal Normal
Travel Companies* Early Bird Bird *These rates apply to any Early Bird Bird
Price Price
*These rates apply to compa- Rate Rate company that does not Rate Rate
nies that sell travel products, or Register by Register by sell travel products, or Register by Register by
provide a direct B2C service to Register after provide a direct B2C Register after
Oct 26th Nov 30th Oct 26th Nov 30th
travel consumers Nov 30th service to travel customers Nov 30th
Save $300! Save $200! Save $300! Save $200!
Diamond Pass $2595 $2695 $2895 Diamond Pass $2795 $2895 $3095
Gold Pass $1495 $1595 $1795 Gold Pass $1695 $1795 $1995
Silver Pass $1295 $1395 $1595 Silver Pass $1495 $1595 $1795
NO RISK REGISTRATION
If your schedule changes DON’T WORRY! We accept cancellations up until 19th December 2012
**Upgrade to a Diamond Pass and Save $695
on the Travel Consumer Report USA!
Sponsorship and Expo Opportunities
Every investment decision you make is based on the willingness of your
customer to purchase from your brand, but do you really understand how they
Interested in targeting We offer a range of sponsorship
want to purchase your travel product?
senior data, performance and exhibition opportunities for
EyeforTravel’s Travel Consumer Report USA 18 months of market research and analytics decision the event to suit all budgets.
2012-13 is the most comprehensive report on carried out with leading travel Simply tell us what you’re
makers with your product
this theme on the market. Using a research brands at 6 monthly intervals or services? interested in and we’ll do the
sample of 3,044 US travel consumers, the 88 to understand how their budget
page report combines consumer and market This event is the perfect rest. What’s more, EyeforTravel
allocations and priorities have has been producing focussed
insights to reveal - changed. For example, what
opportunity!
Experience a focussed, travel industry conferences since
Frequency of travel, spend, time, percentage of marketing budget is
intimate networking 1997 so we can guarantee you’ll
number of sites visited, common being allocated to social media?
How has this evolved? environment where online get the chance to meet, network
website frustrations, devices used and
at what stage in the path to purchase travel professionals from and do business with some of
20 industry ‘how-to’ case studies, the most senior decision makers
(including how desktop, mobile, tablets), from top travel brands such as across North America meet to
factors influencing their final purchase drive forward their data and from the biggest travel brands in
Accor, Expedia, TripAdvisor,
decision, attitudes toward mobile and performance strategies. the industry!
Hipmunk, leaving no stone left
social media and much more unturned
Don’t risk losing customers to your competitors. Email sinead@eyefortravel.com for further details
Purchase the Diamond pass today!
Reserve your place TODAY
www.eyefortravel.com/analytics | Call Rosie Akenhead on toll free 800 814 3459 ext. 7229 | email rosie@eyefortravel.com