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The Treasure Within
       Discovering Your Body’s Most Powerful Antioxidant


    Please feel free to post this on your blog or email it to whomever you
             believe would benefit from reading it. Thank you!


             Copyright holder is licensing this under the Creative Commons License, Attribution 3.0.
                                   http://creativecommons.org/licenses/by/3.0/us/



         Disclaimer: Product statements have not been evaluated by the Food and Drug Administration.
                   MaxGXL® is not intended to diagnose, treat, cure, or prevent any disease.


                                                          2

                  © 2010 Max International® All rights reserved. www.max.com |
Summary
     o you feel like your body is at peak performance, or are you one of the millions who suffer from low energy levels, a
D    depleted sense of well-being, a lack of focus and other common ailments? Unfortunately, most of us have come to
accept this as normal. But it doesn’t have to be.

Harmful substances, bad habits and stress all take their toll on the human body. They produce free radicals, which can
damage cells and accelerate aging. If free radicals can be effectively managed, these debilitating effects can be
substantially reduced.

Antioxidants are the body’s solution for free radicals. Most health and wellness companies use external antioxidant
supplements. However, the most powerful and prevalent antioxidant—glutathione—is already found within the body.
Glutathione supports your immune system, helps detoxify your body, and plays an important role in helping the body
fight against accelerated aging. Individuals have also reported that increased levels of glutathione result in faster
recovery from strenuous exercise regimens.

Although scientists have been aware of the power and benefits of glutathione for decades, the mass public has not been
aware of this knowledge. Scientists have been unable to get glutathione past the digestive process to be absorbed
directly by cells. You can’t just take a glutathione pill to increase its levels in your body. Staggering amounts of scientific
research show how vital this substance is, but no simple and cost-effective delivery method had been found for the
average person…until now.

The patent-pending MaxGXL® formula has overcome these challenges and has been scientifically shown to increase
glutathione levels. Max International is committed to remain the global leader in glutathione research, development, and
distribution. Our goal is to share the unprecedented benefits of glutathione with the world.

                                                                3

                        © 2010 Max International® All rights reserved. www.max.com |
Table of Contents
    The Treasure You’ve Been Searching For
                                          ................................................................5
    Don’t Be a Victim of Age & Free Radicals
...............................................................9
    The Master Antioxidant
............................................................................................12
    Will the Real Antioxidant Please Stand Up?
..........................................................14
    A Pioneer in Glutathione Research
........................................................................17
    Our Commitment to be the Global Glutathione Leader
........................................20
          ®
    MaxGXL® Sport
........................................................................................................23
    Max N-FuzeTM: High-Performance Supplement
...................................................25
                                                ®
    Discover Your Treasure of Health with MaxGXL®
.................................................27
                           ...........................................................................................29
    About Max International
                                   ..........................................................................31
    Additional Customer Experiences
    Further Reading & Scientific Research
..................................................................35




                                                          4

                  © 2010 Max International® All rights reserved. www.max.com |
The Treasure You’ve Been Searching For
                  “We carry within us the wonders we seek without us.” – Sir Thomas Browne



     ussell Cromwell once told the story of Al Hafed, an Arab man
R    who was told by an old priest about the value of diamonds. Al
Hafed lay awake all night mesmerized by diamonds. Unable to sleep,
he awoke the priest and asked, "Will you tell me where I can find
diamonds?"


"If you will find a river that runs over white sand between high
mountains,” answered the priest, “in those sands you will always see
diamonds."


Al Hafed sold his farm, left his family, and went to search the world for diamonds. He explored far and wide until he
finally ran out of money. In rags, impoverished, suffering, and disillusioned, he cast himself into the sea and drowned.


Soon after, the man who had purchased Al Hafed’s farm led his camel into the garden to drink. He noticed a curious
flash of light from the sands of the shallow stream. He reached in and pulled out a diamond. He began digging into the
sand and unearthed other diamonds more beautiful and valuable than the first. Thus were discovered the most
magnificent diamond mines in all history of mankind—on the very property Al Hafed had left.


                                                              5

                      © 2010 Max International® All rights reserved. www.max.com |
The health and wellness industry is plagued by a similar story. People roam the earth and spend decades in the
laboratory seeking that magic potion, the secret elixir, the silver bullet that will give them the health, energy, strength and
vitality they crave. We’re bombarded with stories of wonder products, miraculous berries, and obscure fruits buried deep
in the Amazon jungles. Companies tout powders, liquids, pills, sprays, bars and more that are promised to give our
bodies the supplemental nutrients they need.


                                                              What none of them realize is that the secret to health and
                                                              longevity is already inside the body. Similar to Al Hafed’s
                                                              experience, scientists have discovered the “diamond” of health
                                                              where most health and wellness companies aren’t looking. This
                                                              treasure is an amino acid chain called glutathione, which is
                                                              found in every cell of the body. Research has proven
                                                              glutathione to be the body’s master antioxidant. In fact, more
                                                              than    89,000     independent   research   studies    reference
                                                              glutathione.


However, for years scientists have faced a dilemma: To increase your glutathione levels, you can’t simply take
glutathione orally. It is difficult to deliver glutathione directly to cells because it is mostly destroyed in the digestive
process, and many cells do not absorb glutathione directly.




                                                               6

                       © 2010 Max International® All rights reserved. www.max.com |
Using proven science from more than ten years of research, Max International has broken that delivery code with a
patent-pending formula that is shown to increase glutathione levels. When you understand the fundamental nature of
glutathione and the exclusive, scientifically-validated MaxGXL® formula, you’ll place MaxGXL at the center of your health
regimen.


MaxGXL supports your body’s natural production of
glutathione by providing the building blocks the body
needs       to   manufacture        and      recycle     glutathione.
Glutathione empowers each cell to function at its full
potential, thus promoting the following*:

        •    Healthy aging
        •    Neutralization of free radicals
        •    Energy and stamina
        •    Optimal cellular health
        •    Recovery from exercise
        •    Detoxification of the body at the cellular
             level
        •    The immune system
*These statements have not been evaluated by the Food and Drug Administration. MaxGXL® is not intended to diagnose, treat, cure, or prevent any disease.




                                                                           7

                            © 2010 Max International® All rights reserved. www.max.com |
“Over the years I have tried many natural products. Nothing has ever worked
    so well as MaxGXL. After only three days on MaxGXL, I could not believe
    how much better my left hand was. Another pleasant surprise is my balance,
    which has been terrible since a back operation in 1972. My balance now has
    greatly improved. The best improvement, I believe, is my energy level. I
    sleep so much better and wake up ready to GO! I am 70 years young and have the same or
    more zip than when I was 39!”
                                                                                       – George Richer,
                                                                                  Independent Max Associate




                                      The    standard    supplement         approach   works   from    an     “outside-in”
                                      perspective, while MaxGXL operates from an “inside-out” perspective.
                                      Instead of focusing on exotic juices and berries and substances that your
                                      body does not naturally produce, MaxGXL focuses on the substance it
                                      already carries within. Like Al Hafed’s diamonds in his own backyard,
                                      glutathione is the health treasure you seek.




                                                    8

            © 2010 Max International® All rights reserved. www.max.com |
Don’t Be a Victim of Age & Free Radicals
     t 68 years old, Shirley felt her age in her bones and muscles. “I wasn’t
A    very good company,” she reported. “I felt old, much older than my age. I
couldn’t walk up stairs or hills. Just standing after sitting for a while would
give me excruciating pain.”


An outdoor enthusiast, Carvel began running marathons at age 47, running at
least one per year for ten consecutive years. Then, he became sick, stopped
exercising and gained 75 pounds. “For several years I was not living life,”
Carvel lamented, “I was merely surviving from one day to the next.”


At age 44, Serge was plagued with fatigue and headaches. Judy and her
husband struggled with physical and mental lethargy. They both felt like they
had a “fog” inhibiting their thinking. Charlene, the mother of two school-aged,
special-needs children, was unable to sleep through the night.


All of these people had something in common: As they aged, they suffered
from declining health. Sound familiar?




                                                              9

                      © 2010 Max International® All rights reserved. www.max.com |
In many cases, one of the first and most obvious symptoms of declining health is
decreased energy. Low energy levels correspond directly with low levels of ATP
production. ATP is the energy produced within your cells, which is created from the
nutrients we take into our body through food and supplements. The more ATP your
cells produce, the better they function. But just as an engine produces exhaust,
ATP also produces a byproduct—oxidants—through a series of chemical
reactions. This process, called oxidation, is literally a form of burning inside your
body. Free radicals are the byproduct of oxidation.


Excess free radicals can be extremely damaging to the body. Free radicals attack
your cells, inhibiting their function and damaging their membranes—so much so
that your immune system can be impaired and DNA damaged.




What is the Solution?
Our bodies produce antioxidants, which are designed to neutralize free radicals, thus in part protecting ATP production.
Unfortunately, these antioxidants become depleted over time and with abuse. Glutathione is no different. As we age,
glutathione levels are depleted due to sleep deficits, poor nutrition and eating habits, lack of exercise, environmental
pollutants and toxins, exposure to the sun, physical and emotional stress, illnesses, alcohol, tobacco and other harmful
substances and habits. Everywhere we turn we are exposed to destructive substances and habits that cause free radical
damage. The odds are overwhelmingly against us.



                                                              10

                      © 2010 Max International® All rights reserved. www.max.com |
Most people don’t find out about this debilitating process until it’s too late. Those who are aware try to compensate with
supplements, thinking that external substances are the answer. But most of these are like trying to fight a war with
spitballs. They are inferior substitutes for the body’s best natural weapon: glutathione.


             “My husband and I had been struggling with discomfort as well as physical and mental
             lethargy. After taking MaxGXL…it felt like a fog had lifted off of my brain. My husband felt the
             same effect and reported not experiencing the dip in energy that he usually experienced mid-
             morning. Perhaps the most significant benefit is that he has not felt any discomfort in his back
             in over a year. Words cannot express how this has impacted our quality of life. I feel 20 years
             younger.”
                                                                                            – Judy Malinowski
                                                                                        Independent Max Associate




                          As Scott Momii, Executive Director of Product Management and former CEO of CellGevity, a
                          glutathione research firm acquired by Max International, says, “Glutathione is this wonderful
                          compound that the body has naturally created to protect the cells and organs of the body. In
                          today’s industrial society, the body, organs, and cells are constantly bombarded with free
                          radicals, toxins that we ingest and breathe. [Glutathione] protects our cells and organs from this
                          damage.”




                                                                11

                        © 2010 Max International® All rights reserved. www.max.com |
The Master Antioxidant
      s the body’s most powerful and prevalent antioxidant, as well as a natural detoxifier, glutathione is essentially a cell
A     protector. It has the power to do what no other antioxidant can—including well-known substances such as Vitamins
C and E. It is found in every cell of the human body. And since your body is composed of trillions of cells, your complete
health is dependent upon your cellular health. As the cell goes, so goes the entire organism—your body.


The body produces a number of antioxidants. Each one has a abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn
                                                           Video: The Power of Glutathione
                                                                                opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyza
specific purpose, and not all antioxidants are created equal. bcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmno
                                                                                pqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
In the hierarchy of antioxidants, glutathione is at the top of                  cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnop
                                                                                qrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc
the mountain. According to Dr. John T. Pinto of the Sloan                       defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
                                                                                rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd
Kettering Cancer Center in New York, it is the master                           efghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqr
                                                                                stuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
antioxidant—the most important, most effective, most useful,                    fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrs
and most extensive*. It is present in every cell of the body. It                tuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef
                                                                                ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst
is like the highest-octane fuel for the energy engine of ATP.                   uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefg
                                                                                hijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                                                                                vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefgh
                                                                                ijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv
Most antioxidants only take care of the oxidants from the                       wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                                                                                klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw
specific process in the body for which they are designed. In
contrast, glutathione is a ubiquitous, all-purpose antioxidant, meaning that it neutralizes virtually all oxidants. It succeeds
where others fail, cleans up what other antioxidants are not equipped to handle.


*Source: Glutathione: Your Body’s Most Powerful Healing Agent by Jimmy Gutman


                                                                         12

                           © 2010 Max International® All rights reserved. www.max.com |
Glutathione does more to maintain cell health than perhaps any other substance. Dr. Herb
                         Nagasawa, Executive Research Scientist for Max International and former Chief Scientific Officer
                         for CellGevity, says, “I felt that glutathione was such an important antioxidant that it has to be
                         delivered to the general public in a form that can be consumed by everyone.” Dr. Lester Packer
                         warns in The Antioxidant Miracle, “…be especially vigilant about maintaining high levels of
                         glutathione. Your life may depend on it.” Consider these devastating consequences of reduced
                         glutathione levels, as described in the book, Glutathione: Your Body’s Most Powerful Healing
                         Agent:


    • Without glutathione, your cells would disintegrate from unrestrained oxidative stress.
    • Without glutathione, your liver would shrivel up and die from the overwhelming accumulation of toxins.
    • Without glutathione, your body would have little resistance to bacteria or viruses.




               “I am 50 years old and have had some serious fatigue issues. I was living in discomfort. I have
               been on MaxGXL for three months now and it is unbelievable how I feel! I have my life back.
               Had I not been introduced to MaxGXL I would still be sitting in my chair and wondering what
               kind of future was ahead of me. I am walking proof that MaxGXL gave me my life back.”
                                                                                         – Allison L. Fleming
                                                                                       Independent Max Associate




                                                               13

                       © 2010 Max International® All rights reserved. www.max.com |
Will the Real Antioxidant Please Stand Up?
      cience is discovering that many excellent antioxidants, such as Vitamins C and E, only handle a fraction of our
S     antioxidant needs. While they may provide some antioxidative benefits, they primarily work by protecting
glutathione from having to be used in other reactions outside of the cell and allowing glutathione to be more prevalent
inside of the cell.


While these other substances may be good for the body, we call them “one-hit wonders.” Once their antioxidative effect
is used by the body, they become weak free radicals. Thus, their scope and effect is limited, and can even be harmful in
some instances.


                        In contrast, glutathione has a regenerative effect. According to Scott Nagasawa, Pharm.D.,
                        Executive Director of Product Development and former Chief Technical Officer of CellGevity,
                        “Glutathione can actually neutralize many different types of free radicals. When it neutralizes a
                        free radical, glutathione itself never becomes a free radical. Whereas Vitamin C and Vitamin E,
                        when they neutralize a free radical, they actually become a weak free radical themselves.
                        Glutathione is one of the only antioxidants that can recycle itself.”




MaxGXL solves most of the problems currently found in the antioxidant industry by supporting the real deal—
glutathione.



                                                             14

                     © 2010 Max International® All rights reserved. www.max.com |
“The more I looked into glutathione and understood what it could do for the body, the more
              excited I got. Understanding the science behind it was powerful, but what really sold me on
              MaxGXL was when I saw what it could do for my patients. I praise Dr. Keller for developing a
              one-of-a-kind…product that has actually been shown to produce glutathione in the body. There
              may be other glutathione products out there, but nothing with the state-of-the-art science of
              MaxGXL.”
                                                                                                    – Dr. John Kindle
                     35-Year Family Doctor, Chief of the Childhood Care Division in Ottawa, Canada since 1990, Member, Max
                                                                International’s Medical Board & Independent Max Associate




Where Have You Been all My Life?

Like many people, you’re probably wondering why you’re just learning about glutathione if it is this important. The reason
is simple: Although scientists have long understood the power of glutathione, they have been unable to develop a
product that the body can use. This is because, when taken orally, it is quickly broken down in your digestive tract and
eliminated before it can be absorbed by cells. It was like discovering diamonds but being unable to reach them. All this
changed with MaxGXL®, which has solved the problem with a patent-pending process that delivers the building blocks
of glutathione to your cell.




                                                                 15

                       © 2010 Max International® All rights reserved. www.max.com |
“It is well documented that glutathione sold as a dietary supplement is mostly
                destroyed through digestion and therefore is of little use.”
                                                                                    – Patricia A.L. Kongshavn, Ph.D.,
                                                               Former Professor Department of Medicine, McGill University,
                                                                                                        Montreal, Canada




Imagine a dam being built that you’ve never seen
before. The higher the dam rises, the more water and
pressure builds behind it. The water will remain in place
until something occurs to release it. Glutathione is
similar. The “pressure” has been building with more than
89,000 independent research studies proving the power
and benefits of glutathione. By overcoming the delivery
challenge, MaxGXL has released the floodgates by
making   this    knowledge     relevant   to   the   average
consumer.




                                                                16

                        © 2010 Max International® All rights reserved. www.max.com |
A Pioneer in Glutathione Research
      r. Robert Keller, a clinical physician, researcher
D    and immunologist, provided the keys to unleash
                                                                                         Robert H. Keller, MD
                                                                       • Served on the scientific review
the power of glutathione.
                                                                         panels for the National Institutes of
                                                                         H e a l t h & t h e Ve t e r a n s
Dr. Keller worked with a wide variety of patients, all of                Administration
                                                                       • Served on the faculties of the Mayo
whom suffered from problems for which there was no
                                                                         Graduate School of Medicine,
medical solution. As he performed diagnostic tests he
                                                                         University of Wisconsin & the
discovered two things: 1) virtually all of his patients had              Medical College of Wisconsin
low levels of antioxidants, and 2) they had high levels                • Published more than 100 original
of uric acid.                                                            articles in various scientific &
                                                                         medical journals
                                                                       • Awarded several patents
Uric acid, he discovered, is the “‘last line of defense’               • Elected to the Board of Governors of the American
when all other antioxidants had been expended.” While                    Academy of HIV Medicine
glutathione is the first and best line of defense in the                • Served on the scientific advisory board of several bio-
antioxidant hierarchy, uric acid is the last and the least               tech companies
efficient. In other words, Dr. Keller’s patients had high
                                                                      Click Here to Read Dr. Keller’s Curriculum Vitae
levels   of     uric   acid     because     their   other,   better
antioxidants were depleted.




                                                                      17

                             © 2010 Max International® All rights reserved. www.max.com |
This realization set Dr. Keller on a search to find the          abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst
                                                                Video: Dr. Keller on Glutathione
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best antioxidant, which led him to glutathione.                 mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc
                                                                defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv
                                                                wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn
                                                                opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef
The Delivery & Measurement                                      ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
                                                                yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
Challenges                                                      rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                                                                klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
                                                                cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                                                                vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
After exploring the glutathione research, Dr. Keller hit a      nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
                                                                fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
roadblock. He discovered that scientists had been               yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
unable to deliver glutathione into the body, for the            rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                                                                klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
reasons previously stated. In addition, Dr. Keller              cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                                                                vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
realized that scientists had no way of measuring                nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde

glutathione levels in patients.


Understanding that glutathione was the key to improving the health, vitality, and longevity of his patients, Dr. Keller set
out to overcome these hurdles.




MaxGXL® is Born

First, Dr. Keller developed a proprietary blood test to successfully measure glutathione levels in real time. Next, he took
his problem to the research lab. After ten years and eighteen attempts, he and his team produced a formula that




                                                               18

                       © 2010 Max International® All rights reserved. www.max.com |
improved glutathione production at the cellular level. Max
International now has a patent pending for the MaxGXL
formula, which gives the body the necessary building blocks
to manufacture glutathione.


This formula was a monumental breakthrough in modern
science because it overcame two previous limitations:


1. It assisted the substance to pass through the digestive
process.
2. It allowed ingredients to pass through cell membranes,
where they can combine to form glutathione.


This means that MaxGXL can actually be absorbed and utilized by cells. Feeding your cells MaxGXL is like discovering
health “diamonds” inside your body. And the regenerative effect of MaxGXL means that your body can continue
producing the wealth of health for years to come.




                                                             19

                     © 2010 Max International® All rights reserved. www.max.com |
Our Commitment to be the Global Glutathione
Leader
With MaxGXL, Max International has a corner on the glutathione market. There is no other supplement on the planet that
can deliver the needed elements to cells the way MaxGXL does to enhance the production and function of the body’s
most powerful antioxidant. Add Max N-Fuze to the mix and it’s clear that Max is the glutathione industry leader and will
be for years to come.

We’re committed to defining the cutting edge of
research-based,       scientifically-proven    products     that
promote cellular protection, health and function. We’re
taking proactive responsibility to ensure that our
Associates have an innovative home for years to come, a
company that they can be proud of. Our commitment to
our product users and Associates is to remain the global
leader   in     glutathione   research,   development      and
distribution.


This is why we acquired the assets and technology of CellGevity.




                                                                  20

                         © 2010 Max International® All rights reserved. www.max.com |
CellGevity: A Partnership to Boost & Protect Your Business

Founded in part by Dr. Herbert Nagasawa after 25
                                                                              Herbert T. Nagasawa, Ph.D.
years of research, CellGevity is a leading biotechnology
                                                                • A world-renowned researcher
company in the field of glutathione research and
                                                                  on the chemistry and delivery of
development. They have a scientific team dedicated to              glutathione
glutathione research. Dr. Nagasawa has developed and            • Senior Editor of the

patented cellular nutrition products that provide                 International Journal of
                                                                  Medicinal Chemistry for 32
bioavailable precursors to glutathione to enable your
                                                                  years
body to maintain healthy levels of glutathione.                 • Published 165 peer-reviewed
                                                                  scientific articles
In early 2009, Max International acquired all of                • Retired Senior Career

CellGevity’s assets, including the following:                     Scientist at the Veterans
                                                                  Administration
                                                                • Professor Emeritus of Chemistry and Toxicology at the
    • Patents                                                     University of Minnesota
    • Proprietary Research
    • Breakthrough Formulations
    • Executive Team
    • Research Scientists




                                                               21

                       © 2010 Max International® All rights reserved. www.max.com |
This acquisition ensures that Max International will remain at the forefront as the undisputed leader in all aspects of the
glutathione industry. It combines a cutting-edge scientific platform with a world-class marketing business to impact the
world with the phenomenal benefits of glutathione. It gives us even more leverage to change the world and improve the
health and lives of our Associates and customers.




                             abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst
                          Video: Peter Nordberg, CEO, on CellGevity Acquisition
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                              opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef
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                              klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
                              cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                              vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
                              nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
                              fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
                              yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
                              rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                              klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
                              cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuc
                              defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuc
                              defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuc




                                                                22

                      © 2010 Max International® All rights reserved. www.max.com |
MaxGXL® Sport
      ax International has developed MaxGXL® Sport, which contains the same ingredients as

M     MaxGXL, but also carries the prestigious NSF Certified for Sport™ certification. NSF
Certified for Sport™ is the world’s leading sports certification and gives Max International
Associates a competitive edge in their selling and recruiting efforts.


See Appendix 4 for more information on the NSF Certification.



                              abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst
                            Video: Weightlifter Breaks 5 World Records at Age 49
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                               mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc
                               defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv
                               wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn
                               opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef
                               ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
                               yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
                               rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                               klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
                               cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                               vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
                               nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
                               fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
                               yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
                               rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                               klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
                               cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                               vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
                               nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
                               fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx



                                                                23

                       © 2010 Max International® All rights reserved. www.max.com |
“I NEVER get sore any more after my workouts. Even on the days I work
    out extra hard I think to myself, ‘Man, I am going to be hurting so bad
    tomorrow.’ But much to my surprise... NOTHING! I love MaxGXL! Not only
    for what it has done to my body, but for what I know it is doing to protect my
    body in the future! And I got an added benefit: I sleep so great now. I wake
    up feeling so crisp and energetic.”
                                                                                     – Linette Milligan
                                                                             Independent Max Associate




    “I hold a black belt in Tae Kwon Do. I used to compete all the time but for
    the past ten years my focus went to other things. I never stopped running,
    stretching and lifting weights but as far as martial arts and competition, I
    was out of fighting shape. My third day on MaxGXL I had one of my best
    karate classes to date. My cardio was limitless that night. The hour-long
    class was actually not long enough! On April 12th, 2008 I came out of
    retirement, having competed in my first local Karate tournament. I placed first in my division
    and second for Grand Champion. I owe a large part of this to MaxGXL.”
                                                                                      – Steve Holleran
                                                                             Independent Max Associate




                                                    24

            © 2010 Max International® All rights reserved. www.max.com |
Max N-FuzeTM: High-Performance Supplement

In addition to MaxGXL®, Max International has developed a high-performance vitamin and
mineral supplement called Max N-Fuze. Max N-Fuze is powerful for two reasons: 1) it aids in
the production of glutathione, and 2) its nanofusion technology provides unprecedented
absorption and bioavailability.




Focused Formula to Enhance Glutathione

Max N-Fuze is not a general multivitamin. It is a focused formula that works toward the
function and production of glutathione and its complementary antioxidants. There are
numerous antioxidants, and they work as teammates. Glutathione is the most important. Even
though others are not as important, without them glutathione would be bombarded and
bogged down. When the other antioxidants function at peak levels, glutathione can focus, and
its performance is therefore enhanced.




                                                               25

                       © 2010 Max International® All rights reserved. www.max.com |
If you compare antioxidants to a football team, abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst
                                                      Video: Dr. Daria Davidson
                                                      uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijkl
glutathione is the quarterback and the others are the mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc
                                                                   defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv
offensive   line    and    other   supporting     players.    A    wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn
                                                                   opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef
quarterback without an offensive line would obviously be           ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
                                                                   yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
in deep trouble. Such is the case with glutathione. Max            rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                                                                   klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
N-Fuze provides all of the elements necessary to make              cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
all cylinders of your antioxidant engine fire with                  vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
                                                                   nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
maximum results.                                                   fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
                                                                   yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq
                                                                   rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij
                                                                   klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab
In addition, Max nanofusion technology creates an                  cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu
                                                                   vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm
unparalleled       breakthrough      in    absorption        and   nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde
                                                                   fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx
bioavailability that cannot be achieved with conventional
vitamin and mineral supplements.


Learn more about Max N-Fuze in Appendix 5.




                                                                   26

                         © 2010 Max International® All rights reserved. www.max.com |
Discover Your Treasure of Health with MaxGXL®
Are you giving your body everything it needs to overcome the adverse
effects of free radical damage? Are your cells protected and healthy? Do
you enjoy optimum levels of energy and stamina? Is your mind focused
and alert? Is your immune system operating at full capacity?


If not, it’s time to unearth and capitalize on your body’s richest treasure:
glutathione. This is done through the power of MaxGXL, combined with Max N-Fuze. We invite you to put our products
to the test in your own life. Learn more and put our glutathione-enhancing products to the test by contacting the person
who shared this e-book with you.




                                                              27

                      © 2010 Max International® All rights reserved. www.max.com |
Appendices




                                           28

   © 2010 Max International® All rights reserved. www.max.com |
Appendix 1.
About Max International

Max International is a health and wellness company dedicated to improving both the physical and financial lives of
individuals all over the world. We accomplish this by providing research- and science-based products, including MaxGXL
and Max N-Fuze, that are proven to be beneficial. Our network marketing model provides a lucrative compensation plan
and unmatched support. We strive to deliver a better way of life to our Associates.


Learn more at www.max.com.




The Max Business Opportunity

Chances are that once you experience the benefits of MaxGXL, you won’t want to keep this product to yourself. That is
why we offer the Max International business opportunity. Simply teach your family and friends about glutathione and our
breakthrough products to earn commissions, build a team, and enjoy a residual income. With an extremely low start-up
cost, a Max International business offers great tax advantages, leveraged income, a global market, patent-protected
products, and more.
 
Contact the person who shared this e-book with you to enroll now.




                                                              29

                      © 2010 Max International® All rights reserved. www.max.com |
Appendix 2.
Connect with Max International

We invite you to explore the Max blog to stay abreast of all company developments. You may subscribe to our RSS feed,
or have new blog posts delivered straight to your email inbox.


We also invite you to connect with us on the following social networks:

        abcdefghijklmnopqrsuvwyxzabc    abcdefghijklmnopqrsuvwyxzabc    abcdefghijklmnopqrsuv
        defghijklmnopqrstuvwxyzabcde    defghijklmnopqrstuvwxyzabcde    wyxzabcdefghijklmnopq    abcdefghijklmnopqrsuvwyxzabcdefghij
        fghijklmnopqrstuvwxyzabcdefg    fghijklmnopqrstuvwxyzabcdefg    rstuvwxyzabcdefghijklm   klmnopqrstuvwxyzabcdefghijklmnopqr
        hijklmnopqrstuvwxyzabcdefghij   hijklmnopqrstuvwxyzabcdefghij   nopqrstuvwxyzabcdefgh    stuvwxyzabcdefghijklmnopqrstuvwxyz




                                                                        30

                        © 2010 Max International® All rights reserved. www.max.com |
Appendix 3.
Additional Customer Experiences

“I started on the product in January 2008, almost one year after serious health problems. Within 2
weeks of starting MaxGXL, I noticed my energy level had risen. I had more energy to get myself to the
gym, I started lifting heavier weights, started to run on the treadmill, which I had not done for a few
years. I started to do the things that I really wanted to do. I'm now exercising five times a week since I
have more energy to do it. I am eating better, and not craving all the junk I used to eat because I don't
feel stress like I did before. I am not waking up during the night. I am able to sleep better and therefore
feel refreshed every morning now when I wake up. I have dropped weight since I have the energy to burn more calories. I
really feel like a new man!”
                                                                                                         – Fernando Torres
                                                                                                     Independent Max Associate


“I have been a powerlifter for 35 years. In 1993 I suffered a few health setbacks. To say the least, it has
been a rocky comeback. The first week of taking MaxGXL I started to feel the difference in my body. I
had more endurance in my training, my recovery time decreased. I qualified for two world
championships in November, one in Las Vegas, and the other in Palm Beach, Florida. I won the
national championships for my age and weight and broke the existing American record in the bench
press for 55-59 year olds at 198 pounds body weight with 396 pounds barely missing the world record
of 442.”
                                                                                                               – Brian Kline
                                                                                                     Independent Max Associate

                                       Click here to read more testimonials.

                                                              31

                      © 2010 Max International® All rights reserved. www.max.com |
Appendix 4.
NSF Certification

The NSF certification ensures that MaxGXL® is free from substances on the banned
substances list. Ideal for everyone from professional athletes to the average person, it
contains the same ingredients as regular MaxGXL, but it is packaged using veggie caps
and sealed in a convenient bottle.


NSF International is a non-profit, non-governmental organization that was founded in
1944 as the National Sanitation Foundation. NSF provides public health and safety-
related information to concerned consumers around the world, as well as providing
services to manufacturers in over 100 different countries. The NSF logo represents that
a product has been tested to verify label claims, as well as to ensure it is free of
contaminants such as heavy metals, microbiologicals and aflatoxins.


There’s a reason why Major League Baseball (MLB), the MLB Player’s Association, National Football League (NFL), the
NFL Player’s Association, PGA, LPGA, and the Canadian Center for Ethics in Sports (CCES) have all chosen NSF
Certified for Sport™ to ensure the products their athletes use are safe. (The NFL also requires NFL Goalpost Certification
before it will approve a product for use by its athletes.) Others may claim to be as thorough as NSF’s Athletic Banned
Substances Program, but only NSF offers a comprehensive program designed for participating manufacturers and their
products that includes product testing for banned substances, label content confirmation, formulation and label review,


                                                              32

                      © 2010 Max International® All rights reserved. www.max.com |
production facility and supplier inspections, as well as ongoing monitoring in line with substance prohibitive lists (WADA,
NSF Annex A, NFL, and MLB). NSF’s service offering is unique at every stage of the game—comprehensive,
credible, and complete.


However, the standard NSF mark is not the same as the NSF Certified for Sport™ mark. The NSF’s Certified for Sport
program performs the same screening and verification as the standard certification program with the addition of in-depth
screenings that ensure the product does not contain banned or prohibited substances, thus earning the much more
stringent NSF Certified for Sport™ certification. The NSF Certified For Sport™ program performs independent screening
tests for more than 130 banned metabolites.




                                                              33

                      © 2010 Max International® All rights reserved. www.max.com |
Appendix 5.
Max N-Fuze™
Max N-Fuze uses patent-pending nanotechnology to efficiently deliver targeted nutrients that can be readily absorbed
and utilized by the cell. This breakthrough technology envelops nano-sized nutrients in a highly purified water cluster and
efficiently delivers the nano-sized particle to the cell almost instantaneously. The composition, absorption, and
bioavailability deliver an unsurpassed formulation designed to support the nutritional needs of your body’s antioxidant and
immune network. Max N-Fuze supplies the perfect blend of 19 high-performance vitamins and minerals to support the body’s
formulation of key supportive antioxidants. Together, Max N-Fuze and MaxGXL® offer you the best in full-spectrum cellular
defense and function.


Features & Benefits of Max N-Fuze*:

    • Delivers vitamins, minerals and herbal ingredients to support optimal cell function, cellular communication and
     cellular defense mechanisms.
    • Provides needed nutrients to further support glutathione production fostered by MaxGXL.
    • Supports the function of key endogenous antioxidant enzymes, such as superoxide dismutase (SOD), catalase,
     and glutathione peroxidase (GPX).
    • Utilizes patent-pending nanotechnology designed to maximize absorption.
    • Provides nano-sized D-ribose and CoQ10 to support ATP (energy) production.

*These statements have not been evaluated by the Food and Drug Administration. Max N-Fuze is not intended to diagnose, treat, cure, or prevent any disease.




                                                                             34

                             © 2010 Max International® All rights reserved. www.max.com |
Appendix 6.
Further Reading & Scientific Research
Books:
Glutathione: Your Best Defense Against Aging, Cellular Damage and Disease by Robert Keller, M.D.
What You Should Know about the Antioxidant Miracle by Earl Mindell, M.D.
Glutathione: Your Body’s Most Powerful Healing Agent by Jimmy Gutman, M.D. & Stephen Schettini
The Antioxidant Miracle by Lester Packer, Ph.D. & Carol Colman
Glutathione: The Ultimate Antioxidant by Alan Pressman, Ph.D.
Stop Aging Now! by Jean Carper


Selected Scientific Research:

Beutler E. Nutritional and metabolic aspects of glutathione. Annual review of Nutrition 9:287-302, 1989

Townsend DM, Tew KW, Tapeto, H. The Importance of Glutathione in Human Disease. Biomedicine and Pharmacotherapy: 2003;57:145-155

Franco R, Schoneveld OJ, Pappa A, Panayiotidis MI. The central role of glutathione in the pathophysiology of human diseases. Arch Physiol
Beiochem. 2007;113: 234-58.

Braverman E, Pfeiffer C, Blum K, Smayda R. The Healing Nutrients Within: Facts, Findings, and New Research on Amino Acids. [ISBN
0-87983-706-3] Keats Publishing, New Canaan, Connecticut, 1987

Commander JNM, Stijntjes GJ, Vermeulen NPE. Enzymes and transport systems involved in the formation and disposition of glutathione s-
conjugates. Pharmacological Reviews, 47:271-330, 1995



                                                                       35

                          © 2010 Max International® All rights reserved. www.max.com |
Deneke SM, Fanburg BL. Regulation of cellular glutathione. American Physiological Society L163-L173, 1989

Fahey, RC. Protection of DNA by Thiols. Pharmac. Therapeut. 39: 101-108, 1988

Kidd PM. Glutathione: Systemic protectant against oxidative and free radical damage. Alternative Medicine Review 1: 155-176, 1997

Kidd PM, Huber W. Natural antioxidants – First line of defense in living with the AIDS virus: A strategy for long term survival. PMK Biomedical-
Nutritional Consulting: 115-142, 1991

Lomaestro B, Malone M. Glutathione in health and disease: Pharmaco-therapeutic Issues. Annals of Pharmaco-therapy 29:1263-73, 1995

Meister A. Glutathione metabolism. Methods in Enzymology 252:3-7, 1995

Valdo M, Leibriftz D, Moncol J, et al. Free radicals and antioxidants in normal physiological function and human disease. Int J Biochem Cell Bio.
2007;39(1):44-84

Mullineaux P, Creissen GP. Glutathione Reductase: Regulation and Role in Oxidative Stress and the Molecular Biology of Antioxidant Defenses,
Cold Spring Harbor Laboratory Press, 1997.

Lauterburg BH. Analgesics and glutathione. Am J Ther. 2007;9:225-33.




                                                                      36

                          © 2010 Max International® All rights reserved. www.max.com |

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The Treasure Within

  • 1.
  • 2. The Treasure Within Discovering Your Body’s Most Powerful Antioxidant Please feel free to post this on your blog or email it to whomever you believe would benefit from reading it. Thank you! Copyright holder is licensing this under the Creative Commons License, Attribution 3.0. http://creativecommons.org/licenses/by/3.0/us/ Disclaimer: Product statements have not been evaluated by the Food and Drug Administration. MaxGXL® is not intended to diagnose, treat, cure, or prevent any disease. 2 © 2010 Max International® All rights reserved. www.max.com |
  • 3. Summary o you feel like your body is at peak performance, or are you one of the millions who suffer from low energy levels, a D depleted sense of well-being, a lack of focus and other common ailments? Unfortunately, most of us have come to accept this as normal. But it doesn’t have to be. Harmful substances, bad habits and stress all take their toll on the human body. They produce free radicals, which can damage cells and accelerate aging. If free radicals can be effectively managed, these debilitating effects can be substantially reduced. Antioxidants are the body’s solution for free radicals. Most health and wellness companies use external antioxidant supplements. However, the most powerful and prevalent antioxidant—glutathione—is already found within the body. Glutathione supports your immune system, helps detoxify your body, and plays an important role in helping the body fight against accelerated aging. Individuals have also reported that increased levels of glutathione result in faster recovery from strenuous exercise regimens. Although scientists have been aware of the power and benefits of glutathione for decades, the mass public has not been aware of this knowledge. Scientists have been unable to get glutathione past the digestive process to be absorbed directly by cells. You can’t just take a glutathione pill to increase its levels in your body. Staggering amounts of scientific research show how vital this substance is, but no simple and cost-effective delivery method had been found for the average person…until now. The patent-pending MaxGXL® formula has overcome these challenges and has been scientifically shown to increase glutathione levels. Max International is committed to remain the global leader in glutathione research, development, and distribution. Our goal is to share the unprecedented benefits of glutathione with the world. 3 © 2010 Max International® All rights reserved. www.max.com |
  • 4. Table of Contents The Treasure You’ve Been Searching For ................................................................5 Don’t Be a Victim of Age & Free Radicals ...............................................................9 The Master Antioxidant ............................................................................................12 Will the Real Antioxidant Please Stand Up? ..........................................................14 A Pioneer in Glutathione Research ........................................................................17 Our Commitment to be the Global Glutathione Leader ........................................20 ® MaxGXL® Sport ........................................................................................................23 Max N-FuzeTM: High-Performance Supplement ...................................................25 ® Discover Your Treasure of Health with MaxGXL® .................................................27 ...........................................................................................29 About Max International ..........................................................................31 Additional Customer Experiences Further Reading & Scientific Research ..................................................................35 4 © 2010 Max International® All rights reserved. www.max.com |
  • 5. The Treasure You’ve Been Searching For “We carry within us the wonders we seek without us.” – Sir Thomas Browne ussell Cromwell once told the story of Al Hafed, an Arab man R who was told by an old priest about the value of diamonds. Al Hafed lay awake all night mesmerized by diamonds. Unable to sleep, he awoke the priest and asked, "Will you tell me where I can find diamonds?" "If you will find a river that runs over white sand between high mountains,” answered the priest, “in those sands you will always see diamonds." Al Hafed sold his farm, left his family, and went to search the world for diamonds. He explored far and wide until he finally ran out of money. In rags, impoverished, suffering, and disillusioned, he cast himself into the sea and drowned. Soon after, the man who had purchased Al Hafed’s farm led his camel into the garden to drink. He noticed a curious flash of light from the sands of the shallow stream. He reached in and pulled out a diamond. He began digging into the sand and unearthed other diamonds more beautiful and valuable than the first. Thus were discovered the most magnificent diamond mines in all history of mankind—on the very property Al Hafed had left. 5 © 2010 Max International® All rights reserved. www.max.com |
  • 6. The health and wellness industry is plagued by a similar story. People roam the earth and spend decades in the laboratory seeking that magic potion, the secret elixir, the silver bullet that will give them the health, energy, strength and vitality they crave. We’re bombarded with stories of wonder products, miraculous berries, and obscure fruits buried deep in the Amazon jungles. Companies tout powders, liquids, pills, sprays, bars and more that are promised to give our bodies the supplemental nutrients they need. What none of them realize is that the secret to health and longevity is already inside the body. Similar to Al Hafed’s experience, scientists have discovered the “diamond” of health where most health and wellness companies aren’t looking. This treasure is an amino acid chain called glutathione, which is found in every cell of the body. Research has proven glutathione to be the body’s master antioxidant. In fact, more than 89,000 independent research studies reference glutathione. However, for years scientists have faced a dilemma: To increase your glutathione levels, you can’t simply take glutathione orally. It is difficult to deliver glutathione directly to cells because it is mostly destroyed in the digestive process, and many cells do not absorb glutathione directly. 6 © 2010 Max International® All rights reserved. www.max.com |
  • 7. Using proven science from more than ten years of research, Max International has broken that delivery code with a patent-pending formula that is shown to increase glutathione levels. When you understand the fundamental nature of glutathione and the exclusive, scientifically-validated MaxGXL® formula, you’ll place MaxGXL at the center of your health regimen. MaxGXL supports your body’s natural production of glutathione by providing the building blocks the body needs to manufacture and recycle glutathione. Glutathione empowers each cell to function at its full potential, thus promoting the following*: • Healthy aging • Neutralization of free radicals • Energy and stamina • Optimal cellular health • Recovery from exercise • Detoxification of the body at the cellular level • The immune system *These statements have not been evaluated by the Food and Drug Administration. MaxGXL® is not intended to diagnose, treat, cure, or prevent any disease. 7 © 2010 Max International® All rights reserved. www.max.com |
  • 8. “Over the years I have tried many natural products. Nothing has ever worked so well as MaxGXL. After only three days on MaxGXL, I could not believe how much better my left hand was. Another pleasant surprise is my balance, which has been terrible since a back operation in 1972. My balance now has greatly improved. The best improvement, I believe, is my energy level. I sleep so much better and wake up ready to GO! I am 70 years young and have the same or more zip than when I was 39!” – George Richer, Independent Max Associate The standard supplement approach works from an “outside-in” perspective, while MaxGXL operates from an “inside-out” perspective. Instead of focusing on exotic juices and berries and substances that your body does not naturally produce, MaxGXL focuses on the substance it already carries within. Like Al Hafed’s diamonds in his own backyard, glutathione is the health treasure you seek. 8 © 2010 Max International® All rights reserved. www.max.com |
  • 9. Don’t Be a Victim of Age & Free Radicals t 68 years old, Shirley felt her age in her bones and muscles. “I wasn’t A very good company,” she reported. “I felt old, much older than my age. I couldn’t walk up stairs or hills. Just standing after sitting for a while would give me excruciating pain.” An outdoor enthusiast, Carvel began running marathons at age 47, running at least one per year for ten consecutive years. Then, he became sick, stopped exercising and gained 75 pounds. “For several years I was not living life,” Carvel lamented, “I was merely surviving from one day to the next.” At age 44, Serge was plagued with fatigue and headaches. Judy and her husband struggled with physical and mental lethargy. They both felt like they had a “fog” inhibiting their thinking. Charlene, the mother of two school-aged, special-needs children, was unable to sleep through the night. All of these people had something in common: As they aged, they suffered from declining health. Sound familiar? 9 © 2010 Max International® All rights reserved. www.max.com |
  • 10. In many cases, one of the first and most obvious symptoms of declining health is decreased energy. Low energy levels correspond directly with low levels of ATP production. ATP is the energy produced within your cells, which is created from the nutrients we take into our body through food and supplements. The more ATP your cells produce, the better they function. But just as an engine produces exhaust, ATP also produces a byproduct—oxidants—through a series of chemical reactions. This process, called oxidation, is literally a form of burning inside your body. Free radicals are the byproduct of oxidation. Excess free radicals can be extremely damaging to the body. Free radicals attack your cells, inhibiting their function and damaging their membranes—so much so that your immune system can be impaired and DNA damaged. What is the Solution? Our bodies produce antioxidants, which are designed to neutralize free radicals, thus in part protecting ATP production. Unfortunately, these antioxidants become depleted over time and with abuse. Glutathione is no different. As we age, glutathione levels are depleted due to sleep deficits, poor nutrition and eating habits, lack of exercise, environmental pollutants and toxins, exposure to the sun, physical and emotional stress, illnesses, alcohol, tobacco and other harmful substances and habits. Everywhere we turn we are exposed to destructive substances and habits that cause free radical damage. The odds are overwhelmingly against us. 10 © 2010 Max International® All rights reserved. www.max.com |
  • 11. Most people don’t find out about this debilitating process until it’s too late. Those who are aware try to compensate with supplements, thinking that external substances are the answer. But most of these are like trying to fight a war with spitballs. They are inferior substitutes for the body’s best natural weapon: glutathione. “My husband and I had been struggling with discomfort as well as physical and mental lethargy. After taking MaxGXL…it felt like a fog had lifted off of my brain. My husband felt the same effect and reported not experiencing the dip in energy that he usually experienced mid- morning. Perhaps the most significant benefit is that he has not felt any discomfort in his back in over a year. Words cannot express how this has impacted our quality of life. I feel 20 years younger.” – Judy Malinowski Independent Max Associate As Scott Momii, Executive Director of Product Management and former CEO of CellGevity, a glutathione research firm acquired by Max International, says, “Glutathione is this wonderful compound that the body has naturally created to protect the cells and organs of the body. In today’s industrial society, the body, organs, and cells are constantly bombarded with free radicals, toxins that we ingest and breathe. [Glutathione] protects our cells and organs from this damage.” 11 © 2010 Max International® All rights reserved. www.max.com |
  • 12. The Master Antioxidant s the body’s most powerful and prevalent antioxidant, as well as a natural detoxifier, glutathione is essentially a cell A protector. It has the power to do what no other antioxidant can—including well-known substances such as Vitamins C and E. It is found in every cell of the human body. And since your body is composed of trillions of cells, your complete health is dependent upon your cellular health. As the cell goes, so goes the entire organism—your body. The body produces a number of antioxidants. Each one has a abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn Video: The Power of Glutathione opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyza specific purpose, and not all antioxidants are created equal. bcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmno pqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab In the hierarchy of antioxidants, glutathione is at the top of cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnop qrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc the mountain. According to Dr. John T. Pinto of the Sloan defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcd Kettering Cancer Center in New York, it is the master efghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqr stuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde antioxidant—the most important, most effective, most useful, fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrs and most extensive*. It is present in every cell of the body. It tuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst is like the highest-octane fuel for the energy engine of ATP. uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefg hijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefgh ijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv Most antioxidants only take care of the oxidants from the wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvw specific process in the body for which they are designed. In contrast, glutathione is a ubiquitous, all-purpose antioxidant, meaning that it neutralizes virtually all oxidants. It succeeds where others fail, cleans up what other antioxidants are not equipped to handle. *Source: Glutathione: Your Body’s Most Powerful Healing Agent by Jimmy Gutman 12 © 2010 Max International® All rights reserved. www.max.com |
  • 13. Glutathione does more to maintain cell health than perhaps any other substance. Dr. Herb Nagasawa, Executive Research Scientist for Max International and former Chief Scientific Officer for CellGevity, says, “I felt that glutathione was such an important antioxidant that it has to be delivered to the general public in a form that can be consumed by everyone.” Dr. Lester Packer warns in The Antioxidant Miracle, “…be especially vigilant about maintaining high levels of glutathione. Your life may depend on it.” Consider these devastating consequences of reduced glutathione levels, as described in the book, Glutathione: Your Body’s Most Powerful Healing Agent: • Without glutathione, your cells would disintegrate from unrestrained oxidative stress. • Without glutathione, your liver would shrivel up and die from the overwhelming accumulation of toxins. • Without glutathione, your body would have little resistance to bacteria or viruses. “I am 50 years old and have had some serious fatigue issues. I was living in discomfort. I have been on MaxGXL for three months now and it is unbelievable how I feel! I have my life back. Had I not been introduced to MaxGXL I would still be sitting in my chair and wondering what kind of future was ahead of me. I am walking proof that MaxGXL gave me my life back.” – Allison L. Fleming Independent Max Associate 13 © 2010 Max International® All rights reserved. www.max.com |
  • 14. Will the Real Antioxidant Please Stand Up? cience is discovering that many excellent antioxidants, such as Vitamins C and E, only handle a fraction of our S antioxidant needs. While they may provide some antioxidative benefits, they primarily work by protecting glutathione from having to be used in other reactions outside of the cell and allowing glutathione to be more prevalent inside of the cell. While these other substances may be good for the body, we call them “one-hit wonders.” Once their antioxidative effect is used by the body, they become weak free radicals. Thus, their scope and effect is limited, and can even be harmful in some instances. In contrast, glutathione has a regenerative effect. According to Scott Nagasawa, Pharm.D., Executive Director of Product Development and former Chief Technical Officer of CellGevity, “Glutathione can actually neutralize many different types of free radicals. When it neutralizes a free radical, glutathione itself never becomes a free radical. Whereas Vitamin C and Vitamin E, when they neutralize a free radical, they actually become a weak free radical themselves. Glutathione is one of the only antioxidants that can recycle itself.” MaxGXL solves most of the problems currently found in the antioxidant industry by supporting the real deal— glutathione. 14 © 2010 Max International® All rights reserved. www.max.com |
  • 15. “The more I looked into glutathione and understood what it could do for the body, the more excited I got. Understanding the science behind it was powerful, but what really sold me on MaxGXL was when I saw what it could do for my patients. I praise Dr. Keller for developing a one-of-a-kind…product that has actually been shown to produce glutathione in the body. There may be other glutathione products out there, but nothing with the state-of-the-art science of MaxGXL.” – Dr. John Kindle 35-Year Family Doctor, Chief of the Childhood Care Division in Ottawa, Canada since 1990, Member, Max International’s Medical Board & Independent Max Associate Where Have You Been all My Life? Like many people, you’re probably wondering why you’re just learning about glutathione if it is this important. The reason is simple: Although scientists have long understood the power of glutathione, they have been unable to develop a product that the body can use. This is because, when taken orally, it is quickly broken down in your digestive tract and eliminated before it can be absorbed by cells. It was like discovering diamonds but being unable to reach them. All this changed with MaxGXL®, which has solved the problem with a patent-pending process that delivers the building blocks of glutathione to your cell. 15 © 2010 Max International® All rights reserved. www.max.com |
  • 16. “It is well documented that glutathione sold as a dietary supplement is mostly destroyed through digestion and therefore is of little use.” – Patricia A.L. Kongshavn, Ph.D., Former Professor Department of Medicine, McGill University, Montreal, Canada Imagine a dam being built that you’ve never seen before. The higher the dam rises, the more water and pressure builds behind it. The water will remain in place until something occurs to release it. Glutathione is similar. The “pressure” has been building with more than 89,000 independent research studies proving the power and benefits of glutathione. By overcoming the delivery challenge, MaxGXL has released the floodgates by making this knowledge relevant to the average consumer. 16 © 2010 Max International® All rights reserved. www.max.com |
  • 17. A Pioneer in Glutathione Research r. Robert Keller, a clinical physician, researcher D and immunologist, provided the keys to unleash Robert H. Keller, MD • Served on the scientific review the power of glutathione. panels for the National Institutes of H e a l t h & t h e Ve t e r a n s Dr. Keller worked with a wide variety of patients, all of Administration • Served on the faculties of the Mayo whom suffered from problems for which there was no Graduate School of Medicine, medical solution. As he performed diagnostic tests he University of Wisconsin & the discovered two things: 1) virtually all of his patients had Medical College of Wisconsin low levels of antioxidants, and 2) they had high levels • Published more than 100 original of uric acid. articles in various scientific & medical journals • Awarded several patents Uric acid, he discovered, is the “‘last line of defense’ • Elected to the Board of Governors of the American when all other antioxidants had been expended.” While Academy of HIV Medicine glutathione is the first and best line of defense in the • Served on the scientific advisory board of several bio- antioxidant hierarchy, uric acid is the last and the least tech companies efficient. In other words, Dr. Keller’s patients had high Click Here to Read Dr. Keller’s Curriculum Vitae levels of uric acid because their other, better antioxidants were depleted. 17 © 2010 Max International® All rights reserved. www.max.com |
  • 18. This realization set Dr. Keller on a search to find the abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst Video: Dr. Keller on Glutathione uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijkl best antioxidant, which led him to glutathione. mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef The Delivery & Measurement ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq Challenges rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm After exploring the glutathione research, Dr. Keller hit a nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx roadblock. He discovered that scientists had been yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq unable to deliver glutathione into the body, for the rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab reasons previously stated. In addition, Dr. Keller cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm realized that scientists had no way of measuring nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde glutathione levels in patients. Understanding that glutathione was the key to improving the health, vitality, and longevity of his patients, Dr. Keller set out to overcome these hurdles. MaxGXL® is Born First, Dr. Keller developed a proprietary blood test to successfully measure glutathione levels in real time. Next, he took his problem to the research lab. After ten years and eighteen attempts, he and his team produced a formula that 18 © 2010 Max International® All rights reserved. www.max.com |
  • 19. improved glutathione production at the cellular level. Max International now has a patent pending for the MaxGXL formula, which gives the body the necessary building blocks to manufacture glutathione. This formula was a monumental breakthrough in modern science because it overcame two previous limitations: 1. It assisted the substance to pass through the digestive process. 2. It allowed ingredients to pass through cell membranes, where they can combine to form glutathione. This means that MaxGXL can actually be absorbed and utilized by cells. Feeding your cells MaxGXL is like discovering health “diamonds” inside your body. And the regenerative effect of MaxGXL means that your body can continue producing the wealth of health for years to come. 19 © 2010 Max International® All rights reserved. www.max.com |
  • 20. Our Commitment to be the Global Glutathione Leader With MaxGXL, Max International has a corner on the glutathione market. There is no other supplement on the planet that can deliver the needed elements to cells the way MaxGXL does to enhance the production and function of the body’s most powerful antioxidant. Add Max N-Fuze to the mix and it’s clear that Max is the glutathione industry leader and will be for years to come. We’re committed to defining the cutting edge of research-based, scientifically-proven products that promote cellular protection, health and function. We’re taking proactive responsibility to ensure that our Associates have an innovative home for years to come, a company that they can be proud of. Our commitment to our product users and Associates is to remain the global leader in glutathione research, development and distribution. This is why we acquired the assets and technology of CellGevity. 20 © 2010 Max International® All rights reserved. www.max.com |
  • 21. CellGevity: A Partnership to Boost & Protect Your Business Founded in part by Dr. Herbert Nagasawa after 25 Herbert T. Nagasawa, Ph.D. years of research, CellGevity is a leading biotechnology • A world-renowned researcher company in the field of glutathione research and on the chemistry and delivery of development. They have a scientific team dedicated to glutathione glutathione research. Dr. Nagasawa has developed and • Senior Editor of the patented cellular nutrition products that provide International Journal of Medicinal Chemistry for 32 bioavailable precursors to glutathione to enable your years body to maintain healthy levels of glutathione. • Published 165 peer-reviewed scientific articles In early 2009, Max International acquired all of • Retired Senior Career CellGevity’s assets, including the following: Scientist at the Veterans Administration • Professor Emeritus of Chemistry and Toxicology at the • Patents University of Minnesota • Proprietary Research • Breakthrough Formulations • Executive Team • Research Scientists 21 © 2010 Max International® All rights reserved. www.max.com |
  • 22. This acquisition ensures that Max International will remain at the forefront as the undisputed leader in all aspects of the glutathione industry. It combines a cutting-edge scientific platform with a world-class marketing business to impact the world with the phenomenal benefits of glutathione. It gives us even more leverage to change the world and improve the health and lives of our Associates and customers. abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst Video: Peter Nordberg, CEO, on CellGevity Acquisition uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijkl mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuc defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuc defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuc 22 © 2010 Max International® All rights reserved. www.max.com |
  • 23. MaxGXL® Sport ax International has developed MaxGXL® Sport, which contains the same ingredients as M MaxGXL, but also carries the prestigious NSF Certified for Sport™ certification. NSF Certified for Sport™ is the world’s leading sports certification and gives Max International Associates a competitive edge in their selling and recruiting efforts. See Appendix 4 for more information on the NSF Certification. abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst Video: Weightlifter Breaks 5 World Records at Age 49 uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijkl mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx 23 © 2010 Max International® All rights reserved. www.max.com |
  • 24. “I NEVER get sore any more after my workouts. Even on the days I work out extra hard I think to myself, ‘Man, I am going to be hurting so bad tomorrow.’ But much to my surprise... NOTHING! I love MaxGXL! Not only for what it has done to my body, but for what I know it is doing to protect my body in the future! And I got an added benefit: I sleep so great now. I wake up feeling so crisp and energetic.” – Linette Milligan Independent Max Associate “I hold a black belt in Tae Kwon Do. I used to compete all the time but for the past ten years my focus went to other things. I never stopped running, stretching and lifting weights but as far as martial arts and competition, I was out of fighting shape. My third day on MaxGXL I had one of my best karate classes to date. My cardio was limitless that night. The hour-long class was actually not long enough! On April 12th, 2008 I came out of retirement, having competed in my first local Karate tournament. I placed first in my division and second for Grand Champion. I owe a large part of this to MaxGXL.” – Steve Holleran Independent Max Associate 24 © 2010 Max International® All rights reserved. www.max.com |
  • 25. Max N-FuzeTM: High-Performance Supplement In addition to MaxGXL®, Max International has developed a high-performance vitamin and mineral supplement called Max N-Fuze. Max N-Fuze is powerful for two reasons: 1) it aids in the production of glutathione, and 2) its nanofusion technology provides unprecedented absorption and bioavailability. Focused Formula to Enhance Glutathione Max N-Fuze is not a general multivitamin. It is a focused formula that works toward the function and production of glutathione and its complementary antioxidants. There are numerous antioxidants, and they work as teammates. Glutathione is the most important. Even though others are not as important, without them glutathione would be bombarded and bogged down. When the other antioxidants function at peak levels, glutathione can focus, and its performance is therefore enhanced. 25 © 2010 Max International® All rights reserved. www.max.com |
  • 26. If you compare antioxidants to a football team, abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst Video: Dr. Daria Davidson uvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijkl glutathione is the quarterback and the others are the mnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabc defghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuv offensive line and other supporting players. A wxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmn opqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdef quarterback without an offensive line would obviously be ghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq in deep trouble. Such is the case with glutathione. Max rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab N-Fuze provides all of the elements necessary to make cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu all cylinders of your antioxidant engine fire with vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde maximum results. fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx yzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopq rstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghij klmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzab In addition, Max nanofusion technology creates an cdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstu vwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklm unparalleled breakthrough in absorption and nopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcde fghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwx bioavailability that cannot be achieved with conventional vitamin and mineral supplements. Learn more about Max N-Fuze in Appendix 5. 26 © 2010 Max International® All rights reserved. www.max.com |
  • 27. Discover Your Treasure of Health with MaxGXL® Are you giving your body everything it needs to overcome the adverse effects of free radical damage? Are your cells protected and healthy? Do you enjoy optimum levels of energy and stamina? Is your mind focused and alert? Is your immune system operating at full capacity? If not, it’s time to unearth and capitalize on your body’s richest treasure: glutathione. This is done through the power of MaxGXL, combined with Max N-Fuze. We invite you to put our products to the test in your own life. Learn more and put our glutathione-enhancing products to the test by contacting the person who shared this e-book with you. 27 © 2010 Max International® All rights reserved. www.max.com |
  • 28. Appendices 28 © 2010 Max International® All rights reserved. www.max.com |
  • 29. Appendix 1. About Max International Max International is a health and wellness company dedicated to improving both the physical and financial lives of individuals all over the world. We accomplish this by providing research- and science-based products, including MaxGXL and Max N-Fuze, that are proven to be beneficial. Our network marketing model provides a lucrative compensation plan and unmatched support. We strive to deliver a better way of life to our Associates. Learn more at www.max.com. The Max Business Opportunity Chances are that once you experience the benefits of MaxGXL, you won’t want to keep this product to yourself. That is why we offer the Max International business opportunity. Simply teach your family and friends about glutathione and our breakthrough products to earn commissions, build a team, and enjoy a residual income. With an extremely low start-up cost, a Max International business offers great tax advantages, leveraged income, a global market, patent-protected products, and more.   Contact the person who shared this e-book with you to enroll now. 29 © 2010 Max International® All rights reserved. www.max.com |
  • 30. Appendix 2. Connect with Max International We invite you to explore the Max blog to stay abreast of all company developments. You may subscribe to our RSS feed, or have new blog posts delivered straight to your email inbox. We also invite you to connect with us on the following social networks: abcdefghijklmnopqrsuvwyxzabc abcdefghijklmnopqrsuvwyxzabc abcdefghijklmnopqrsuv defghijklmnopqrstuvwxyzabcde defghijklmnopqrstuvwxyzabcde wyxzabcdefghijklmnopq abcdefghijklmnopqrsuvwyxzabcdefghij fghijklmnopqrstuvwxyzabcdefg fghijklmnopqrstuvwxyzabcdefg rstuvwxyzabcdefghijklm klmnopqrstuvwxyzabcdefghijklmnopqr hijklmnopqrstuvwxyzabcdefghij hijklmnopqrstuvwxyzabcdefghij nopqrstuvwxyzabcdefgh stuvwxyzabcdefghijklmnopqrstuvwxyz 30 © 2010 Max International® All rights reserved. www.max.com |
  • 31. Appendix 3. Additional Customer Experiences “I started on the product in January 2008, almost one year after serious health problems. Within 2 weeks of starting MaxGXL, I noticed my energy level had risen. I had more energy to get myself to the gym, I started lifting heavier weights, started to run on the treadmill, which I had not done for a few years. I started to do the things that I really wanted to do. I'm now exercising five times a week since I have more energy to do it. I am eating better, and not craving all the junk I used to eat because I don't feel stress like I did before. I am not waking up during the night. I am able to sleep better and therefore feel refreshed every morning now when I wake up. I have dropped weight since I have the energy to burn more calories. I really feel like a new man!” – Fernando Torres Independent Max Associate “I have been a powerlifter for 35 years. In 1993 I suffered a few health setbacks. To say the least, it has been a rocky comeback. The first week of taking MaxGXL I started to feel the difference in my body. I had more endurance in my training, my recovery time decreased. I qualified for two world championships in November, one in Las Vegas, and the other in Palm Beach, Florida. I won the national championships for my age and weight and broke the existing American record in the bench press for 55-59 year olds at 198 pounds body weight with 396 pounds barely missing the world record of 442.” – Brian Kline Independent Max Associate Click here to read more testimonials. 31 © 2010 Max International® All rights reserved. www.max.com |
  • 32. Appendix 4. NSF Certification The NSF certification ensures that MaxGXL® is free from substances on the banned substances list. Ideal for everyone from professional athletes to the average person, it contains the same ingredients as regular MaxGXL, but it is packaged using veggie caps and sealed in a convenient bottle. NSF International is a non-profit, non-governmental organization that was founded in 1944 as the National Sanitation Foundation. NSF provides public health and safety- related information to concerned consumers around the world, as well as providing services to manufacturers in over 100 different countries. The NSF logo represents that a product has been tested to verify label claims, as well as to ensure it is free of contaminants such as heavy metals, microbiologicals and aflatoxins. There’s a reason why Major League Baseball (MLB), the MLB Player’s Association, National Football League (NFL), the NFL Player’s Association, PGA, LPGA, and the Canadian Center for Ethics in Sports (CCES) have all chosen NSF Certified for Sport™ to ensure the products their athletes use are safe. (The NFL also requires NFL Goalpost Certification before it will approve a product for use by its athletes.) Others may claim to be as thorough as NSF’s Athletic Banned Substances Program, but only NSF offers a comprehensive program designed for participating manufacturers and their products that includes product testing for banned substances, label content confirmation, formulation and label review, 32 © 2010 Max International® All rights reserved. www.max.com |
  • 33. production facility and supplier inspections, as well as ongoing monitoring in line with substance prohibitive lists (WADA, NSF Annex A, NFL, and MLB). NSF’s service offering is unique at every stage of the game—comprehensive, credible, and complete. However, the standard NSF mark is not the same as the NSF Certified for Sport™ mark. The NSF’s Certified for Sport program performs the same screening and verification as the standard certification program with the addition of in-depth screenings that ensure the product does not contain banned or prohibited substances, thus earning the much more stringent NSF Certified for Sport™ certification. The NSF Certified For Sport™ program performs independent screening tests for more than 130 banned metabolites. 33 © 2010 Max International® All rights reserved. www.max.com |
  • 34. Appendix 5. Max N-Fuze™ Max N-Fuze uses patent-pending nanotechnology to efficiently deliver targeted nutrients that can be readily absorbed and utilized by the cell. This breakthrough technology envelops nano-sized nutrients in a highly purified water cluster and efficiently delivers the nano-sized particle to the cell almost instantaneously. The composition, absorption, and bioavailability deliver an unsurpassed formulation designed to support the nutritional needs of your body’s antioxidant and immune network. Max N-Fuze supplies the perfect blend of 19 high-performance vitamins and minerals to support the body’s formulation of key supportive antioxidants. Together, Max N-Fuze and MaxGXL® offer you the best in full-spectrum cellular defense and function. Features & Benefits of Max N-Fuze*: • Delivers vitamins, minerals and herbal ingredients to support optimal cell function, cellular communication and cellular defense mechanisms. • Provides needed nutrients to further support glutathione production fostered by MaxGXL. • Supports the function of key endogenous antioxidant enzymes, such as superoxide dismutase (SOD), catalase, and glutathione peroxidase (GPX). • Utilizes patent-pending nanotechnology designed to maximize absorption. • Provides nano-sized D-ribose and CoQ10 to support ATP (energy) production. *These statements have not been evaluated by the Food and Drug Administration. Max N-Fuze is not intended to diagnose, treat, cure, or prevent any disease. 34 © 2010 Max International® All rights reserved. www.max.com |
  • 35. Appendix 6. Further Reading & Scientific Research Books: Glutathione: Your Best Defense Against Aging, Cellular Damage and Disease by Robert Keller, M.D. What You Should Know about the Antioxidant Miracle by Earl Mindell, M.D. Glutathione: Your Body’s Most Powerful Healing Agent by Jimmy Gutman, M.D. & Stephen Schettini The Antioxidant Miracle by Lester Packer, Ph.D. & Carol Colman Glutathione: The Ultimate Antioxidant by Alan Pressman, Ph.D. Stop Aging Now! by Jean Carper Selected Scientific Research: Beutler E. Nutritional and metabolic aspects of glutathione. Annual review of Nutrition 9:287-302, 1989 Townsend DM, Tew KW, Tapeto, H. The Importance of Glutathione in Human Disease. Biomedicine and Pharmacotherapy: 2003;57:145-155 Franco R, Schoneveld OJ, Pappa A, Panayiotidis MI. The central role of glutathione in the pathophysiology of human diseases. Arch Physiol Beiochem. 2007;113: 234-58. Braverman E, Pfeiffer C, Blum K, Smayda R. The Healing Nutrients Within: Facts, Findings, and New Research on Amino Acids. [ISBN 0-87983-706-3] Keats Publishing, New Canaan, Connecticut, 1987 Commander JNM, Stijntjes GJ, Vermeulen NPE. Enzymes and transport systems involved in the formation and disposition of glutathione s- conjugates. Pharmacological Reviews, 47:271-330, 1995 35 © 2010 Max International® All rights reserved. www.max.com |
  • 36. Deneke SM, Fanburg BL. Regulation of cellular glutathione. American Physiological Society L163-L173, 1989 Fahey, RC. Protection of DNA by Thiols. Pharmac. Therapeut. 39: 101-108, 1988 Kidd PM. Glutathione: Systemic protectant against oxidative and free radical damage. Alternative Medicine Review 1: 155-176, 1997 Kidd PM, Huber W. Natural antioxidants – First line of defense in living with the AIDS virus: A strategy for long term survival. PMK Biomedical- Nutritional Consulting: 115-142, 1991 Lomaestro B, Malone M. Glutathione in health and disease: Pharmaco-therapeutic Issues. Annals of Pharmaco-therapy 29:1263-73, 1995 Meister A. Glutathione metabolism. Methods in Enzymology 252:3-7, 1995 Valdo M, Leibriftz D, Moncol J, et al. Free radicals and antioxidants in normal physiological function and human disease. Int J Biochem Cell Bio. 2007;39(1):44-84 Mullineaux P, Creissen GP. Glutathione Reductase: Regulation and Role in Oxidative Stress and the Molecular Biology of Antioxidant Defenses, Cold Spring Harbor Laboratory Press, 1997. Lauterburg BH. Analgesics and glutathione. Am J Ther. 2007;9:225-33. 36 © 2010 Max International® All rights reserved. www.max.com |