The document discusses strategies for social media marketing. It outlines objectives like getting messages out faster to more people, building brand loyalty through real-time interactions, and improving branding at lower costs than traditional marketing. It then covers opportunities like viral marketing, lead generation, and consumer feedback. Finally, it discusses social media marketing services that can help with goals, content, promotions, and management of campaigns.
3. OBJECTIVES
Get
the
Message
Out
Faster
–
and
to
More
People
Build
brand
loyalty
thru
real-‐8me
interac8ons.
Improve
Branding,
at
a
margin
of
tradi8onal
marke8ng
prices.
Get
real
quan8fiable
user
data,
to
discover
and
maximize
ROI
Viral
ac8vites
that
prompt
word-‐of-‐mouth
and
translate
into
Social
Commerce
by
online
sales
and
also
store
foot-‐falls
4. THE
OPPORTUNITIES
BRAND
A WARENESS
VIRAL
M ARKETING
O PPOTUNITIES
LEAD
G ENERATION
DIGITAL
SOCIAL
PLATFORMS
CONSUMER
F EEDBACK
GENERATE
T RAFFIC
MARKET
R ESEARCH
BUILD
C OMMUNITY
5. SOCIAL
MEDIA
MARKETING
SERVICES
STRATEGY
PRODUCTION
PROMOTIONS
MANAGEMENT
Goals
and
Page
design
News
feed
Community
objec8ves
publishing
management
Content
Audience
development
Facebook
Campaign
targe8ng
adver8sing
maintenance
Applica8on
Value
development
Contests,
Offers,
Monitoring
and
proposi8on
Quizzes,
Raffles,
Repor8ng
SPECIALS
Compe88ve
Analysis
and
analysis
Op8miza8on
Implementa8on
plan
6. STRATEGY
WHAT’S
THE
BIG
STRATEGY
FOR
SUCCESS?
IT’S
NOT
ROCKET
SCIENCE
BUT
THERE
ARE
BEST
PRACTICES
&
STRATEGIES!
8. THE
PLATFORMS
SO
MANY
HAVE
COME
AND
GONE
WHICH
ONES
ARE
STILL
HERE,
AND
ROCKING
FOR
BUSINESSES?
9. PEOPLE
FOLLOW
BRANDS
ON
SOCIAL
PLATFORMS
FOR
DIFFERENT
REASONS
Most follow for incentives, Follow for news, insights, and
rewards, or discounts.4 product information.5
4eMarketer
(Lab42
study,
August
2011)
5
LinkedIn
Follower
Analysis,
January
2012
10. THE
WORLD’S
LEADING
SOCIAL
NETWORKS
IDENTITY
RELATIONSHIPS
ACTIVITIES
Status,
Friends,
Family
&
Social
U8lity
Social
Gaming
&
Colleagues
PhotoSharing
Public
Fans
&
Real
Time
Communica8ons
Followers
Micro-‐blogging
Professional
Colleagues
&
Professional
Iden8ty,
Network
Business
Contacts
Connec8ons
&
Insights
Source: The Nielsen Company, as quoted in the Asia Digital Marketing Association Digital Yearbook 2011
11.
12.
13.
14. FACEBOOK
APPLICATIONS
FAN
BASE
ENGAGE
DRIVE
SALES
Sweepstakes
User
Generated
Contest
Coupons
Sign-‐Up
Form
Trivia
Group
Deals
Mobile
Opt-‐In
Personality
Quiz
Games
15. FACEBOOK
APP
DATABASE
For
every
Facebook
app
you
should
be
able
to
gather
registered
user
data
and
app
usage
details.
Database
should
gather:
• Name
• Gender
• Age
• DOB
• loca8on
• Phone
• Email
• Address
• PO
• App
Allow
• Address
• Uploads
• Clicks
• Gameplays
Etc.
18. MOBILE
INTEGRATION
User
can
see
User
can
get
a
the
total
chops
User
can
earn
User
“chop”
by
he/she
has
and
reward
points
makes
a
scanning
the
what
they
can
for
sharing
to
purchase
shop’s
QR
code
be
redeemed
others.
for
21. FACEBOOK
STUDIO
AWARDS
Facebook
Studio
nominates
the
four
following
awards:
Agencies
and
brands
should
strive
to
create
apps
that
include:
1. An
inspired,
well-‐executed
idea
that
people
want
to
share
2. Ideas
with
staying
power
that
transform
businesses
through
social
technology
3. Innova8ve
uses
of
Facebook
that
make
something
happen
through
sharing
Facebook
Studio
Awards
all
entries
deemed
outstanding
examples
of
marke8ng
with
Facebook.
And
your
campaign
will
also
be
featured
on
Facebook
Studio.
22. MAKING
BRANDS
SOCIALLY
DEVOTED
Socially
Devoted
brands
are
now
ranked
by
number
of
ques8ons
they
answered
minus
ques8on
that
were
unanswered.
In
Q2,
and
once
again
in
Q3
Natur-‐e
took
to
the
na8onal
limelight
and
the
Social
Baker
Cer8ficate
for
one
of
the
most
Socially
Devoted
brands
in
Indonesia,
surpassing
85%
response
rate
to
it’s
fans
interac8on.
And
this
is
no
small
feat!
Natur-‐e
fan
page
claims
over
800,000
realized
fans.
Of
which
over
25,000
of
them
are
ac8ve
on
the
fan
page
on
a
daily
basis!
25. BEST
PRACTICE
–
PREVENTION
WHY
DO
SO
MANY
BRANDS
FEAR
ENTERING
THE
SOCIAL
ARENA?
26.
27.
28. Facebook
Ads
Dispelling
t he
C onfusion
I
c an’t
k eep
u p
Newsfeed?
What
i s
t he
with
t hese
Power
E ditor?
Ticker?
I
d on’t
difference
I’m
C onfused.
changes!
What
i s
t hat?
hear
a nything
between
e ach
Wcking.
of
t hese
a ds?
955
Million
543
Million
67%
29%
Mobile
Y OY
Overall
Y OY
*Monthly
U sers
*Mobile
M onthly
U sers
Growth
Growth
*Results
as
of
June
1012
via
Facebook
Seems
like
there’s
a
growing
audience
to
message
with
ads.
Right?
30. HOW
CAN
YOU
USE
EACH
OF
THESE
ADS?
MARKETPLACE
A DS
PROMOTED
&
P AGE
P OSTS
SPONSORED
S TORIES
PREMIUM
A DS
AcquisiWon
N ew
U ser
Engaging
N ew
&
Fans
&
F riends
o f
High
I mpact
T argeWng
TargeWng
Current
F ans
Fans
T argeWng
Appears:
Appears:
Appears:
Appears:
Right
C olumn
Right
C olumn
&
T icker
Right
C olumn
&
T icker
Homepage
On
average,
when
there
is
a
good
image
and
prompWng
wording,
plus
a
good
brand
offer
there
is
a
gain
of
1
fan
per
3
clicks
31. WHAT
ARE
SOME
BEST
USES
&
PRACTICES?
PAGE
POST
ADS
&
SPONSORED
STORIES:
Best
for
driving
engagement
to
a
fan
page
and
increase
talking
about
this
(TAT).
Sponsored
Stories
Page
Post
32. WHAT
ARE
SOME
BEST
USES
&
PRACTICES?
Important
news
or
applica8on
informa8on
should
be
pinned
in
the
8meline.
WHY?
Because
when
fans
click
on
the
ads,
they’ll
know
the
news
update
happened
in
the
fan
page.
33. WHAT
ARE
SOME
BEST
USES
&
PRACTICES?
STANDARD
AD
–
to
promote
applica8ons.
34. FACEBOOK
OFFERS
DESIGNED
TO
BE
VIRAL!
This
product
has
proven
8me
and
again
to
generate
measurable
sales
(and
provide
real
ROI!)
and
also
build
new
Page
fans.
When
users
claims
an
offer
from
their
newsfeed,
a
story
is
generated
which
is
shared
with
all
their
friends.
So
unlike
a
typical
coupon/
voucher
which
is
between
a
business
and
a
customer,
Offers
allow
a
users’
friends
to
see
and
share
Offer
claim
stories.
35. ATTRIBUTION
NEEDED!
In
the
last
month
Facebook
saw
a
+43%
organic
search
increase
47. Contest
T ips:
B rand
y our
c ontest
i mages,
describe
y our
p roducts,
u se
t wifer
# too.
Example
o f
P interest
C ontest
R esults
Contest
Life8me:
10
Days
• 1
Contest
Board,
with
23
Brand
Contest
Pins
• 139
Contest
followers
(purely
on
the
contest
pin
boards)
• 452
Re-‐Pins
in
total
48.
49.
50.
51. PROFILE
PAGE
We
recommend
using
strategy
banners
for
communica8ng
pictorial
messages
of
your
cross
planorm
social
ac8vi8es
too
LinkedIn
Ads
placement
and
op8miza8on.
Help
to
get
get
yourself
known
in
the
LinkedIn
industry
community
Develop
group
conversa8ons
about
your
features
“products”
and
help
to
generate
recommenda8ons
52. LEAD
GENERATOR
Leads
Genera8on
is
a
key
feature
offered
by
LinkedIn
when
u8lizing
LinkedIn
Ads.
When
a
user
clicks
on
an
adver8sement,
they
will
be
asked
if
they
wish
for
the
adver8sing
company
to
contact
them.
If
they
click
YES,
their
details
will
be
sent
to
the
adver8sers
account,
and
a
message
can
then
be
sent
to
the
user
who
clicked
on
the
adver8sement.
53. TARGETED
ADS
–
A
SUCCESS
ELEMENT
Different
categories
for
Very
targeted:
ads
targe8ng
Ex:
Males
based
in
Singapore,
Job
Seniority:
CXO/Director/Owner/Partner/Senior/VP/Manager
79. End
of
2012
FAIMS
Solu8ons
launched
the
Template
Apps,
a
solu8on
catering
primarily
to
the
small
and
medium
enterprises,
as
well
as
individuals
looking
to
establish
and
make
viral
their
products
or
brand
via
social
media
marke8ng,
and
at
an
amazingly
affordable
price.
81. ANNOUNCEMENT
TAB
How
to
use
it?
Use
this
when
you
have
any
content
that
you
deem
to
be
exclusive
or
otherwise
“private”
enough
that
you
can
restrict
it
to
your
fan
popula8on.
This
works
well
for
product
launches,
exclusive
offers,
sneak
peeks,
exclusive
interviews,
and
the
like.
82. SWEEPSTAKE
APP
How
to
use
it?
Use
this
app
when
you
want
to
find
out
the
opinion
of
the
public
on
your
product.
Or,
when
you
want
to
spread
the
word
about
not
just
your
brand
but
an
event,
a
specific
product
or
something
you
want
people
to
make
viral.
This
app
is
also
good
for
increasing
fan
numbers
on
your
fan
page.
83. PLEDGE
APP
How
to
use
it?
Use
it
when
you
have
a
reasonably
strong
theme
that
will
strike
a
chord
with
most
people.
Typically,
any
theme
that
can
be
seen
as
a
pe88on
or
a
call-‐to-‐ac8on
can
work
rather
successfully.
A
Pledge
app
is
a
very
popular
applica8on
amongst
a
younger
target
demographic
because
of
its
ability
to
unite
people
around
a
cause
or
movement.
84. TWITTER
TAB
How
to
use
it?
Run
inter-‐planorm
contests,
campaigns,
and
even
just
shout
outs.
Don’t
alienate
your
followers
on
one
planorm,
while
scrambling
to
gain
followers
on
another.
The
Twiqer
tab
allows
you
to
work
on
both
planorms
simultaneously,
with
different
angles
and
a
different
tone,
with
success.
85. VOUCHER
APP
How
to
use
it?
Some8mes,
using
vouchers
that
give
a
%
off
is
more
effec8ve
than
a
voucher
with
a
fixed
price
on
it.
Alterna8vely,
the
common
popular
voucher
is
a
spend
X,
get
Y
off.
However,
this
should
be
used
with
care,
as
it
can
create
nega8ve
aqen8on
if
X
is
too
high
and
Y
is
too
low.
86. PHOTO
CONTEST
APP
How
to
use
it?
Photo
contests
apps
allow
companies
and
brands
to
directly
involve
their
users
in
online
branding
and
viral
marke8ng.
In
our
studies
and
experience,
when
fans
are
presented
with
the
opportunity
to
win
prizes
based
on
their
crea8vity,
they
show
tremendously
amazing
results.
87. Our
mission
is
SOLUTIONS!
Our
passion
is
INNOVATION!
Our
playground
is…
the
SOCIAL
PLATFORMS!
88.
89. IN
THE
LAST
MONTH…
1. Google
2. Google.com.sg
3. Facebook
4. YouTube
5. Yahoo!
6. Wikipedia
7. Windows
Live
8. LinkedIn
9. Amazon.com
10. Twiqer
Facebook:
Twifer:
2.3%
of
the
Internet
Popula8on
2.6%
of
the
Internet
Popula8on
In
the
last
month
Facebook
saw
a
In
the
last
month
Twiqer
saw
a
-‐0.22%
+43%
organic
search
increase
organic
search
decrease.
YouTube:
1.6%
of
the
Internet
popula8on
In
the
last
month
YouTube
saw
a
-‐0.04%
organic
search
decrease.
Source:
Alexa
Ranking—Top
organic
searched
sites
in
Indonesia
