SlideShare una empresa de Scribd logo
1 de 55
The science of communicating science Xavier Kirchner FCRI – IMAE Program, Director June 2008 art Jaume Vilalta TVC – QuèQuiCom Program , Director
Showing our cards The three simple messages ,[object Object],[object Object],[object Object],3 2 1
Why are we here? Scientists – journalists  a love-hate story ,[object Object],[object Object]
The hate story ,[object Object]
Scientist? ,[object Object],[object Object],[object Object],[object Object]
Journalists? ,[object Object],[object Object],[object Object],[object Object],[object Object]
…  the world from the other angle ,[object Object],[object Object]
Love story (of convenience) ,[object Object]
The interdependence diagram (cynical view) Science Media Research $ Audience Advertising $ Votes Politicians (Society,   Decision makers, …) ? This is what we are talking about
[object Object],[object Object]
Surviving and evolving is a matter  of adapting Have scientists and scientific institutions adapted to the Information Society?
Why?  (adapt – to appear in the media) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],?
How?  (to adapt) A matter of understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],?
Knowing the rules What do journalists need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knowing the rules Is what I did a piece of news? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],News   “new” News   change “ permanent” & important Target context
“ ...reference point  for a community” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Could what I did / have done / do  be a piece of news? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],! It's a matter of communication
Moving on ,[object Object]
What ,[object Object],[object Object],[object Object],[object Object],[object Object],? Or it could  be shown like that  It's a matter of communication
How Sex, lies & videotapes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],? Envelope Story Boost Two ways  of engaging the audience It's a matter of communication
Who Two ways to get attention ,[object Object],[object Object],[object Object],?
A character who wants to communicate, does communicate Branding It's a matter of communication
Rivalries reinforce characters Differences generate interest It's a matter of communication
You can be respected  even if you talk about complex subjects
The power of overcoming difficulties  ,[object Object]
People identifies with challengers either “anonymous” …
People identifies with challengers …  or with a well known name
The power of love ,[object Object]
Facts are from Mars  (or even Saturn) ,  people are from Venus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Much better if you are the news It's a matter of communication
Good casting Key factor for success ,[object Object],[object Object],[object Object],[object Object]
You know how to whistle, don’t you? Just put your lips together - and blow  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passion for communicating ,[object Object],[object Object],[object Object],[object Object],
A scientist who communicates is not doing science Communication strategies go first ,[object Object],[object Object],[object Object]
Love & Communication takes two Messages: Focused, clear and loud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#
How to ride a horse Getting adapted to TV ,[object Object]
Knowing “the other” - 1 TV dumb box & magic lantern ,[object Object],[object Object],[object Object], Communicating Science   select & renounce  It's a matter of  … TV
Knowing “the other” - 2 One team, one success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A concept is a concept, is a concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From real situations    to general concepts Never the opposite It's a matter of  … TV
One idea per program Keeping focus    holding attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 
From phenomena to explanations Don’t start by building the roof  first ,[object Object],[object Object],[object Object],[object Object],[object Object]
You do not paint the final picture Putting the puzzle together is somebody else’s role ,[object Object],[object Object],[object Object],[object Object],[object Object],
Working with journalists ,[object Object]
Your team to get to “your fans” ,[object Object]
Circuit road blocks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing the work of the team ,[object Object],[object Object],[object Object],[object Object],[object Object]
…  and then,  the audience opens the oven …
We have success when ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Now let’s talk Jaume Vilalta <jvilalta.b@tv3.cat> Xavier Kirchner <xavier@kirchner.cat>
Backup slides
“ a novel breach of the order of things ” ,[object Object],[object Object],[object Object],After 15
“ ...reference point  for a community ” ,[object Object],[object Object],[object Object],[object Object],[object Object],After 16
Some road blocks on the way … ,[object Object],[object Object],[object Object],After 17
One idea per program Keeping focus    keeping attention ,[object Object],[object Object],[object Object],1 After 38
Communicate science doesn’t mean  to follow the Scientific Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1  After 33
The information circuit One of Dante’s circles? * ,[object Object],[object Object],[object Object],After 43 Press office 1rst filter & “sale” Journalist Synthesizes, verifies, ... Journalist Negotiates with  TV managers Audience interprets Scientist  Generator

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Science communication
Science communicationScience communication
Science communication
 
Social media for science communication campus communicators
Social media for science communication   campus communicatorsSocial media for science communication   campus communicators
Social media for science communication campus communicators
 
Public Understanding of Science - Lecture 2 #SciCommLSU
Public Understanding of Science - Lecture 2 #SciCommLSUPublic Understanding of Science - Lecture 2 #SciCommLSU
Public Understanding of Science - Lecture 2 #SciCommLSU
 
STEM News among underserved and under-represented audiences
STEM News among underserved and under-represented audiencesSTEM News among underserved and under-represented audiences
STEM News among underserved and under-represented audiences
 
Doing Science Communication with Social Media
Doing Science Communication with Social MediaDoing Science Communication with Social Media
Doing Science Communication with Social Media
 
All the Science That’s Fit to Blog - A Dissertation Talk
All the Science That’s Fit to Blog - A Dissertation TalkAll the Science That’s Fit to Blog - A Dissertation Talk
All the Science That’s Fit to Blog - A Dissertation Talk
 
Don‘t be such a scientist
Don‘t be such a scientistDon‘t be such a scientist
Don‘t be such a scientist
 
Strategic science communication (Short Version): Delivered in Stellenbosch Se...
Strategic science communication (Short Version): Delivered in Stellenbosch Se...Strategic science communication (Short Version): Delivered in Stellenbosch Se...
Strategic science communication (Short Version): Delivered in Stellenbosch Se...
 
Role of IT in Science Communication
Role of IT in Science CommunicationRole of IT in Science Communication
Role of IT in Science Communication
 
Science Communication: New ways to reach citizens and policy-makers in the po...
Science Communication: New ways to reach citizens and policy-makers in the po...Science Communication: New ways to reach citizens and policy-makers in the po...
Science Communication: New ways to reach citizens and policy-makers in the po...
 
Science Communication: The Pathway to Impact
Science Communication: The Pathway to ImpactScience Communication: The Pathway to Impact
Science Communication: The Pathway to Impact
 
Science & Technology Communication
Science & Technology CommunicationScience & Technology Communication
Science & Technology Communication
 
Science writing
Science writingScience writing
Science writing
 
How To Be a 21st Century Science Communicator - First Steps
How To Be a 21st Century Science Communicator - First StepsHow To Be a 21st Century Science Communicator - First Steps
How To Be a 21st Century Science Communicator - First Steps
 
Science journalism workshop
Science journalism workshopScience journalism workshop
Science journalism workshop
 
Science News in the Digital Age - #SciCommLSU Lecture 7
Science News in the Digital Age - #SciCommLSU Lecture 7Science News in the Digital Age - #SciCommLSU Lecture 7
Science News in the Digital Age - #SciCommLSU Lecture 7
 
Workshop for PhD researchers: Impact is Coming
Workshop for PhD researchers: Impact is ComingWorkshop for PhD researchers: Impact is Coming
Workshop for PhD researchers: Impact is Coming
 
Science and the media, social and otherwise: What are the opportunities and a...
Science and the media, social and otherwise: What are the opportunities and a...Science and the media, social and otherwise: What are the opportunities and a...
Science and the media, social and otherwise: What are the opportunities and a...
 
Copy of lit project
Copy of lit projectCopy of lit project
Copy of lit project
 
Thinking about research: The worms eye view
Thinking about research: The worms eye viewThinking about research: The worms eye view
Thinking about research: The worms eye view
 

Similar a The art of communicating science

The art of comunicating science
The art of comunicating scienceThe art of comunicating science
The art of comunicating science
Jaume Vilalta
 
Part 1 media, culture and society
Part 1 media, culture and societyPart 1 media, culture and society
Part 1 media, culture and society
Ju Sung Yun
 
Presentation on audiences
Presentation on audiences Presentation on audiences
Presentation on audiences
leannacatherina
 
A whole new_min_dpp_org-1[1]
A whole new_min_dpp_org-1[1]A whole new_min_dpp_org-1[1]
A whole new_min_dpp_org-1[1]
jabdurrashid
 
Representation Intro Handout
Representation   Intro HandoutRepresentation   Intro Handout
Representation Intro Handout
Sam Norton-Taylor
 
Ems - Summer I ’11 - T101 Final Exam Review
Ems - Summer I ’11 - T101 Final Exam ReviewEms - Summer I ’11 - T101 Final Exam Review
Ems - Summer I ’11 - T101 Final Exam Review
LindsayEms
 

Similar a The art of communicating science (20)

The art of comunicating science
The art of comunicating scienceThe art of comunicating science
The art of comunicating science
 
Science Journalism: RELATE briefing
Science Journalism: RELATE briefingScience Journalism: RELATE briefing
Science Journalism: RELATE briefing
 
Speaking of Physics: The Art of Science Communication
Speaking of Physics:  The Art of Science CommunicationSpeaking of Physics:  The Art of Science Communication
Speaking of Physics: The Art of Science Communication
 
Part 1 media, culture and society
Part 1 media, culture and societyPart 1 media, culture and society
Part 1 media, culture and society
 
The power of stories: creating empathy and connection
The power of stories: creating empathy and connectionThe power of stories: creating empathy and connection
The power of stories: creating empathy and connection
 
Presentation on audiences
Presentation on audiences Presentation on audiences
Presentation on audiences
 
How to blog the research world out of the communication shadow - the science ...
How to blog the research world out of the communication shadow - the science ...How to blog the research world out of the communication shadow - the science ...
How to blog the research world out of the communication shadow - the science ...
 
Speaking of Science... the art of science communication
Speaking of Science... the art of science communicationSpeaking of Science... the art of science communication
Speaking of Science... the art of science communication
 
From Bench to Headline: Translating science for the media
From Bench to Headline: Translating science for the mediaFrom Bench to Headline: Translating science for the media
From Bench to Headline: Translating science for the media
 
Investigative Journalism- African Elections Project
Investigative Journalism- African Elections ProjectInvestigative Journalism- African Elections Project
Investigative Journalism- African Elections Project
 
Ethical Encounters August 2008
Ethical Encounters August 2008Ethical Encounters August 2008
Ethical Encounters August 2008
 
2015 Arts Midwest Workshop: Embracing the Digital Age
2015 Arts Midwest Workshop: Embracing the Digital Age2015 Arts Midwest Workshop: Embracing the Digital Age
2015 Arts Midwest Workshop: Embracing the Digital Age
 
A whole new_min_dpp_org-1[1]
A whole new_min_dpp_org-1[1]A whole new_min_dpp_org-1[1]
A whole new_min_dpp_org-1[1]
 
Representation Intro Handout
Representation   Intro HandoutRepresentation   Intro Handout
Representation Intro Handout
 
Communicating Insight - MRS Members Evening Presentation
Communicating Insight - MRS Members Evening PresentationCommunicating Insight - MRS Members Evening Presentation
Communicating Insight - MRS Members Evening Presentation
 
Ems - Summer I ’11 - T101 Final Exam Review
Ems - Summer I ’11 - T101 Final Exam ReviewEms - Summer I ’11 - T101 Final Exam Review
Ems - Summer I ’11 - T101 Final Exam Review
 
Simple Printable StationeryWriting PaperDi
Simple Printable StationeryWriting PaperDiSimple Printable StationeryWriting PaperDi
Simple Printable StationeryWriting PaperDi
 
Avoid News
Avoid NewsAvoid News
Avoid News
 
UPA talkonstories
UPA talkonstoriesUPA talkonstories
UPA talkonstories
 
How To Start A Reaction Paper Sample. How To Writ
How To Start A Reaction Paper Sample. How To WritHow To Start A Reaction Paper Sample. How To Writ
How To Start A Reaction Paper Sample. How To Writ
 

Último

Último (20)

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 

The art of communicating science

  • 1. The science of communicating science Xavier Kirchner FCRI – IMAE Program, Director June 2008 art Jaume Vilalta TVC – QuèQuiCom Program , Director
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The interdependence diagram (cynical view) Science Media Research $ Audience Advertising $ Votes Politicians (Society, Decision makers, …) ? This is what we are talking about
  • 10.
  • 11. Surviving and evolving is a matter of adapting Have scientists and scientific institutions adapted to the Information Society?
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. A character who wants to communicate, does communicate Branding It's a matter of communication
  • 23. Rivalries reinforce characters Differences generate interest It's a matter of communication
  • 24. You can be respected even if you talk about complex subjects
  • 25.
  • 26. People identifies with challengers either “anonymous” …
  • 27. People identifies with challengers … or with a well known name
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. … and then, the audience opens the oven …
  • 47.
  • 48. Thank you! Now let’s talk Jaume Vilalta <jvilalta.b@tv3.cat> Xavier Kirchner <xavier@kirchner.cat>
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.