Webinar: Employer branding - 11.01.2012
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Op onze blog en vanuit de media krijgen we regelmatig vragen over 'Employer Branding', een discipline waarin FINN mooie referenties kan voorleggen. - Hoe kan je je bedrijf aantrekkelijk maken voor moeilijke profielen als ingenieurs, financiële profielen en Generation Y? - Hoe kunnen hybride campagnes (social + paid media + earned media) ervoor zorgen dat je bedrijf het lawaai overstijgt met een relevante boodschap? - Welke rol is er weggelegd voor de CEO of zaakvoerder in het aantrekken van jong talent? Een no nonsense webinar, vol stevig onderbouwde praktijkvoorbeelden vanuit onze eigen ervaring (ondermeer Atlas Copco, Jan De Nul en Projective) en met vele tips van grote en kleine bedrijven die worstelden met dezelfde moeilijkheden als uw bedrijf.
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Webinar: Employer branding - 11.01.2012
- 1. finn 11/ 01/ webinar 2012 Kristien vermoesen MANAGING PARtNER FINN Public Relations www.finn.be kristien.vermoesen@finn.be Twitter: @kris10vermoesen FB: facebook.com/FINNPR EMPLOYER BRANDING 101
- 2. finn INtRO rules of the game playing the game best practices
- 3. finn employer branding 101 johN cleese Is the INveNtor oF employer braNdINg or somethINg close eNough to It...
- 4. finn employer branding 101 1990’s: > backstreet boys > employer braNdINg
- 5. finn intro RuLEs Of thE GAME playing the game best practices
- 6. finn employer branding 101 employeeS WanT 2 THingS 1. aTTracTiveneSS 2. accuracy.
- 7. finn employer branding 101 attractIveNess = awareNess dIFFereNtIatIoN resoNaNce & relevaNce
- 8. finn employer branding 101 THaT’S like b2c markeTing! eaSy! THe caTcH iS THe “accuracy” parT
- 9. finn employer branding 101 #1 you caN hIde orgaNIzatIoNal chaos From customers Not From employees
- 10. finn employer branding 101 employer markeTing iS a contract WiTH proSpecTive employeeS. Honour iT, or loSe THe “cuSTomer”.
- 11. finn employer branding 101 puT differenTly: you can’T impoSe iT Top doWn “THe employer brand iS deeply rooTed in THe culture and behaviour of THe many differenT TypeS of people To be found WiTHin any organiSaTion” (moSley)
- 12. finn employer branding 101 #2 “accuracy” iS noT enougH, you muST alSo be perceived To be accuraTe
- 13. finn employer branding 101 consultants: “if we compare ourselves to a car? oh, I’d say audi or bmw”
- 14. finn employer branding 101 “ah, yes: typical consultants”
- 15. finn intro rules of the game PLAYING thE GAME best practices
- 16. finn employer branding 101 1. reSearcH inSide (qualiTaTive iTvS) 2. reSearcH ouTSide (inTervieWS) 3. look for inconsistencies 4. differenTiaTion 5. recruiTmenT value propoSiTion 6. communicaTion
- 17. finn employer branding 101 the most valuable INsIghts wIll probably hurt a bIt photo: Thomas Fano, used under creative commons licence
- 18. finn employer branding 101 THeSe Hard Won inSigHTS migHT even Serve aS pr opportunities, becauSe THey SHoW you WHere you are differenT from THe reST of your SecTor.
- 19. finn employer branding 101 kNow who you are//kNow who you waNt// INvolve key players//be FrIeNdly//go back to basIcs (shawn Kessler, zero in recruitment: “how your midsize hospital can compete for the best physicians”)
- 20. finn intro rules of the game playing the game BEst PRActIcEs
- 21. finn employer branding 101 show, don’T Tell
- 22. finn employer branding 101 jaN de Nul: “durvers & doeNers” book++++vIdeo
- 23. finn employer branding 101 you don’T Have To Spend a loT of money. offer SomeTHing of value To poTenTial recruiTS. value = conTacTS, inSigHTS,....
- 25. finn employer branding 101 integrate employer branding in oTHer pr, Social, markeTing iniTiaTiveS
- 26. finn employer branding 101 atlas copco2011 twItter++ “poINtoFsale” ++Facebook press+++
- 27. finn employer branding 101 include top management. Would you raTHer Work for
- 28. finn employer branding 101 this boSS?
- 29. finn employer branding 101 or this boSS?
- 30. finn employer branding 101 reSearcH by FINN SuggeSTS THaT ceo’S projecT a very Hard “all business no smiles” image in THeir dealingS WiTH THe preSS. finn/auxipreSS: “ceo media ranking”, 2011
- 31. finn employer branding 101 be relevant
- 33. finn employer branding 101 aSk your employeeS WHaT THey like abouT you (testimonials Work!)
- 35. finn employer branding 101 experimenT & Have fun
- 37. finn about us
- 38. finn employer branding 101 pr | Social | communicaTion | branding
- 39. finn dId you eNjoy thIs preseNtatIoN? tell someoNe else about us. ClICK here to tweet about tHIs WebINaR! aNd oF CouRse, FolloW FINN oN Facebook FoR exClusIve CoNteNt! Kristien.vermoesen@finn.be twitter: @Kris10vermoesen rssfeed: http://www.finn.be/finn.rss