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Using Offline Interactions to
Increase Online Engagement
One
Question
(sort of)
WHY?
•Share Passion?
•Broadcast Message?
•Make Money?
Who is Lou Mongello...
and why am I listening to him?
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
How I Got Started
Why Go Offline?
Text
TO
From Online to Offline
Engage Your Audience
Fans = Friends = Loyalty = Evangelists
Pursue Your Passion
and Find Your Audience
“The size of your audience doesn’t
matter... What's important is that
your audience is listening"
-Randy Pausch
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Why Should You
Be Offline?
Always Been Social
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Belong.
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
How Go Offline
Types
Before Your
Event
Use Online tools
to create
Offline behavior
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
During Your Event
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
After Your Event
Is it Worth It?
Turn Relationships
into Revenue
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
Monetize Your Audience
Content Donations Products
Sponsors
•Everywhere
•Consistent
•Connected
•Authentic
•Yourself!
BE
Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
HELP!
38
Lou@LouMongello.com
@LouMongello

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