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Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
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Lou Mongello's presentation slides from the Florida Blogger & Social Media Conference.
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Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13
1.
Using Offline Interactions
to Increase Online Engagement
2.
One Question (sort of)
3.
WHY? •Share Passion? •Broadcast Message? •Make
Money?
4.
Who is Lou
Mongello... and why am I listening to him?
8.
How I Got
Started
9.
Why Go Offline? Text TO
10.
From Online to
Offline
11.
Engage Your Audience Fans
= Friends = Loyalty = Evangelists
12.
Pursue Your Passion and
Find Your Audience
13.
“The size of
your audience doesn’t matter... What's important is that your audience is listening" -Randy Pausch
15.
Why Should You Be
Offline?
16.
Always Been Social
20.
Belong.
22.
How Go Offline
23.
Types
24.
Before Your Event
25.
Use Online tools to
create Offline behavior
27.
During Your Event
30.
After Your Event
31.
Is it Worth
It?
32.
Turn Relationships into Revenue
34.
Monetize Your Audience Content
Donations Products
35.
Sponsors
36.
•Everywhere •Consistent •Connected •Authentic •Yourself! BE
38.
HELP! 38 Lou@LouMongello.com @LouMongello
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