3. History Of Search.
1993: First Search Engine Is Launched:
Created To Index & list CONTENT.
1994: Lycos Goes Live. Lycos is Created to
Index & list CONTENT.
1995: Yahoo! Goes Live. Yahoo! is Created
as a directory to index CONTENT.
4. History Of Search
1998: Google Goes Live. Google is
Created to Index and list CONTENT.
2005: AOL Search Goes Live.
Created to Index and list CONTENT.
1998+: SEO Firms all over the world
are optimizing websites & CONTENT
to get found. An industry is born.
5. History Of Search
2013: Google launches Panda &
Penguin Algorithm updates to make
certain that SEO firms aren’t gaming
the system. Algorithm focuses on
CONTENT.
2013: FLBlogCon Attendees learn
that they’ve been doing it right the
whole time by creating amazing
CONTENT.
7. Google is tightening the noose on
Black Hat SEO Tactics:
- Evil, Sinister CONTENT.
- Shady Link Farms
- Paid Links
- On Site Over-Optimization
8. Penguins, Pandas &
Unicorns.
Recent Google Updates have focused on
a few core elements & indicators:
- Citations
- Social Media Klout / Presence
- RELEVANT links pointing to your content.
- The Quality of your CONTENT.
9. - Obsessing About Keywords.
- Hiding Copy.
- Buying Links.
- Jacking Content from other sites.
- NOT building CONTENT for your visitors.
- Not adding anything NEW to the net.
14. When You’re
Rocking It...
- People start talking about your Content.
- People start sharing your CONTENT.
- People want to add to your Content.
- People want to be associated with
your website.
- Google starts paying attention to the people
who love your website.
15. Some Tips
To Rock It Out.
- FOCUS. Create an Editorial Calendar.
- Keep it up. Don’t stop writing.
- Build your tribe, GET on Google+ and establish
Google Authorship.
- Create great titles for your content.
- Make certain your content is shareable.
- MEASURE, RINSE, REPEAT.
16. SEO = Human
Optimization.
The bottom line is this.
Create amazing, relevant, shareable CONTENT
for Humans & Google, Bing, Yahoo will reward
you with results.
17. Thank You & Stuff.
Tom Jelneck
tomjelneck.com
@tomjelneck