This document provides tips for improving resident retention through small personalized actions. It recommends being personable, social, and introducing new residents to employees and community activities to build trust through communication. The document challenges properties to work with the company to implement these tips across communication clubs and weekly follow-ups, with the results from the first four properties featured in an upcoming webinar.

1. It’s All About The
Small Things
Resident Retention 101
Presented by FLY Apartment Leasing Ideas
& CallMaX

2. When your leasing needs wings this is
the place to come to.
Connect with us:
Facebook:
FLYApartmentLeasingIdeas
Twitter: @FLYLeasingIdeas
Linkedin: FLY Apartment Leasing
Ideas
A division of RPM National Solutions LLC

3. 11 Industry Specific services
that will…
Founded in 2002 - Headquartered 1. Increase Leasing Leads =
in Atlanta, GA, CallMaX is… More Traffic
The NEXT Generation of Call
2. Staff Accountability = Better
Services Productivity and Better
Customer Service
The only Complete Family of 3. Mitigate Risk Exposure =
call management solutions Lower Liability
Nationwide presence – over 4. Increase Retention Rates =
500,000 units! Reduced Turnover and Higher
Occupancy Rates
5. Increase NOI = Improved
All Things Asset Value
Communication!
www.callmax.us

4. It’s All About the
Small Things
-Be Personable
-Be Social
-Our Challenge to YOU

5. Personal Contact
O 70% of Customers are loss due to lack of
personal contact

7. Change How You Interact

9. Introduce New Residents
To The Community

10. Introduce Residents to
Employees

11. Be Sociable
Don’t just contact your residents when you
want something from them!

13. Build Trust Via
Communication

15. Craft Clubs
Fitness Clubs
Book Clubs
Cooking Clubs
Kids Club
Networking Club
Wine Club

17. May the force be with you

19. We Need You
We would like to work with 4 properties on
using these tips. We will set you up with a plan
of action & follow up calls weekly. The results
from these four properties will be feature in
our next webinar on May 22,2013
The first 4 properties to email us at
info@theflyteam.com with the subject line
The Fly Challenge will be our official
Challenge Properties.