The document analyzes the ICT industry in Turkey. It finds that the total ICT market size in Turkey was TRY 61.6 billion in 2013, with 52% from electronic communication technologies. There were 2,555 active companies employing over 100,000 people, mostly in IT and communication. Market growth between 2011-2013 averaged 11-15% annually. Broadband subscribers increased by 40% per year between 2008-2013 to over 32 million. Exports of ICT products and services totaled TRY 1.3 billion in 2013, led by IT software. Leading companies included Turk Telekom, Turkcell, and Vodafone.
3. 3
• Total ICT market size is TRY 61.6 bn and 52% of the market is composed of
electronic communication technologies.
• 2,555 companies are active.
• 100,518 people are employed, 63% is in IT, 37% in communication.
• 2014 growth expectation: 11-15% in market size, 9% in employment
A. Market
ICT market
Telecommunication
Technologies - Electronic
Communication, 32.3,
52%
Telecommunication
Technologies Hardware,
11.4, 19%
IT Hardware, 10, 16%
IT Software, 4.9, 8%
IT Services, 3, 5%
ICT Market, 2013
TRY bn; % Share
EUR 1= TRY 2.528 in 2013
Source: TUBISAD (Informatics Industry Association of Turkey), 2014
4. 4
B. Usage
Usage of Devices
Availability of Devices in Households (%)
Year Desktop computer Portable computer (Laptop, Tablet PC) Mobile phone Fixed line telephone
2004 10.0 0.9 53.7 81.6
2005 11.6 1.1 72.6 81.3
2007 24.0 5.6 87.4 72.7
2008 28.1 9.1 88.1 68.4
2009 30.7 11.2 87.6 61.9
2010 33.8 16.8 90.5 56.1
2011 34.3 22.6 91.9 51.4
2012 31.8 27.1 93.2 45.5
2013 30.5 37.5 93.7 37.9
Source: Turkish Statistical Institute, 2014
5. 5
B. Usage
Broadband Subscribers
Source: Information and Communication Technologies Authority, 2014
5,986,101
8,849,779
14,332,900
22,299,794
27,589,309
32,566,534
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
2008 2009 2010 2011 2012 2013
Number of Broadband Subscribers
• The number of broadband subscribers increased by 40% each year btw. 2008 –
2013 on average.
6. 6
• Total number of mobile subscribers is 69.7 mn in 2013.
• Market shares of the three operators in terms of number of subscribers: Turkcell
(50.5%), Vodafone (28.6%), Avea (20.9%) as of 2013 Q4.
B. Usage
Mobile Subscribers
Source: Information and Communication Technologies Authority, 2014
65.8
55.7
42.4
33.9
25.9
20.4
0
7.1
19.4
31.4
41.8 49.3
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013
Number of Mobile Subscribers
2G Subscribers 3G Subscribers
mn
7. 7
• As the number of mobile subscribers increases, the number of PSTN subscribers
decreases.
B. Usage
PSTN Subscribers
Source: Information and Communication Technologies Authority, 2014
17.5
16.5 16.2
15.2
13.9 13.6
0
2
4
6
8
10
12
14
16
18
20
2008 2009 2010 2011 2012 2013
PSTN Subscribersmn
8. 8
• TRY 1.3 bn exports in 2013.
• Europe, USA and CIS countries are the main destinations of exports.
C. Exports
Exports
EUR 1= TRY 2.528 in 2013
Source: TUBISAD (Informatics Industry Association of Turkey), 2014
IT Software, 721, 57%
Telecommunication
Technologies, 266, 21%
IT Services, 156, 13%
IT Hardware, 113, 9%
ICT Exports, 2013
TRY bn, % Share
9. 9
• TTNet is the leading internet service provider.
TTNet, 80%, 80%
Superonline, 11%, 11%
Dogan TV Digital, 5%, 5%
Vodafone Net, 1%, 1% Other, 3%, 3%
Market Shares of the ISPs, 2013
D. Main Companies
Main ISPs
Source: Information and Communication Technologies Authority, 2014
10. 10
D. Main Companies
Largest ICT Companies
Company Name Net Sales, TRY mn, 2012
Turk Telekom 12,706.1
Turkcell 10,507.0
Vodafone 5,500.0
Krea Icerik Hizmetleri (Digiturk) 1,413.9
Superonline 676.8
Netas 550.2
Turksat 510.2
Koc Sistem 460.4
Alcatel Teletas 364.7
Escort Teknoloji Yatirim 229.9
EUR 1 = TRY 2.31 in 2012
Source: Capital and Fortune magazines, 2013
11. Confidentiality
Foreign Market Consulting Ltd Sti handles all data and information confidentially and also asks all
information to be handled confidentially, especially regarding the sources used.
Liability
FMConsulting receives information and data from third parties and presents the gathered data to its
customers. Thus, FMConsulting does not take any responsibility for the accuracy of any declaration or
precision of any gathered data.
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